Transcript Climate Change Strategy

www.cymru.gov.uk
Climate Change Engagement
and how we can help you
Jennifer Pride
Climate Change Communications and
Engagement Policy
Welsh Government
Climate Change Strategy
•What we’re doing and why
•What it has to do with you
•What bits of our work may be useful
Welsh Government
Climate Change Strategy
Climate change
is already
happening
We need to
make sure
communities
are resilient to
these changes
Welsh Government
Climate Change Strategy
Welsh Government
Climate Change Strategy
Underpinning principles:
•Helping people make climate-friendly
choices
•Leading by example
•Building climate change into Assembly
Government decisions and funding
•Driving energy efficiency
Welsh
Government
Climate
Change
Strategy – the role of behaviour change
Climate Change Strategy
People, communities
and organisations
making different, more
sustainable choices will
be key to making Wales
a sustainable nation and
to addressing climate
change in particular.
Welsh Government
Climate Change Strategy
The case for “behaviour change”?
“The only purpose for which power can
be rightfully exercised over any
member of a civilised community,
against his will, is to prevent harm to
others. His own good, either physical or
moral, is not a sufficient warrant”.
Welsh Government
Climate Change Strategy
Draft Comms & Engagement Strategy
•High level document & delivery plan online by end June
•Providing what’s economic at national
level to enable action at the local level
Welsh Government
Climate Change Strategy
Our approach:
Vision
Audience
Evidence
Capacity
Welsh Government
Climate Change Strategy
Audience:
•Thinking about everything from the
perspective of the people we want to talk
to
Welsh Government
Climate Change Strategy
Vision
•Vision as a picture of the Wales we aspire
to
•Shared language: know what people
understand and perceive
Welsh Government
Climate Change Strategy
“People only believe politicians when
they can look out of their window and
see what they’re talking about”
Sir Winston Churchill
Welsh Government
Climate Change Strategy
Vision
•Vision as a picture of the Wales we aspire
to
•Shared language: know what people
understand and perceive
•Making public sector action visible
Welsh Government
Climate Change Strategy
Evidence
•Understanding people in Wales: Sustainable
Values and Behaviours Survey
Welsh Government
Climate Change Strategy
1: Positive greens
Willing to act
think it’s important that I do
as much as I can to limit my
impact on the environment.
18%
I
2: Waste watchers
‘Waste not, want not’ that’s
important, you should live life
thinking about what you are
doing and using. 12%
7: Honestly disengaged
Maybe there’ll be an
environmental disaster, maybe
not. Makes no difference to
me, I’m just living life the way I
want to. 18%
6: Stalled starters
I don’t know much about
climate change. I can’t afford
a car so I use public
transport.. I’d like a car
though. 10%
3: Concerned consumers
I think I do more than a lot of
people. Still, going away is
important, I’d find that hard to
give up..well I wouldn’t, so
carbon off-setting would make
me feel better. 14%
5: Cautious participants
I do a couple of things to help the
environment. I’d really like to do
more, well as long as I saw
others were. 14%
4: Sideline supporters
I think climate change is a big
problem for us. I know I don’t
think much about how much
water or electricity I use, and I
forget to turn things off..I’d like to
do a bit more. 14%
Able to act
Welsh Government
Climate Change Strategy
Evidence
•Understanding people in Wales:
Sustainable Values and Behaviours Survey
•Pathfinders research/action programme
• Pilots using Social Marketing
•Evaluation of all programmes – and
development of evaluation methods
Welsh Government
Climate Change Strategy
Capacity Building
•Support for Sustainable Living:
•Grant scheme
•Framework contract enabling:
• Programme delivery
• Programme delivery for young people
• Expert advice
• Capacity building
• Tools for engagement
• Evaluation
Welsh Government
Climate Change Strategy
Capacity Building
•Bringing practitioners together
•Time Banking pilots
•Training for behaviour change skills
Welsh Assembly Government
Strategy
Outcome:
People in Wales have a clear idea of
what the future could look like and
how it will benefit them, can see action
all around them, and are involved in a
wide range of projects which help
make that future real
www.cymru.gov.uk
Questions?
Policy: www.wales.gov.uk/climatechange
Action: www.walescarbonfootprint.gov.uk
Jennifer Pride
Head of Climate Change Engagement
[email protected]