Transcript strategic alliances and partnerships

International Hotels &
Restaurants Association
160 Years of Service
to the Global Hospitality Industry
Conference Quality of Life and
Regional Development Tourism and
Hospitality
April 19th 2012
Annapolis, Maryland, USA
By Dr. Ghassan AIDI, President
Hospitality Industry
Well we have here 3 major topics : Quality
of Life, Regional Development, and Tourism
and Hospitality
Three subjects that they need weeks to
develop and talk about these topics, But I
am happy that finally someone did
associate Hospitality with Quality of Life
and I will try to resume as much as I can
Hospitality Industry
Yes our Hospitality sector is an Industry
and an important Industry employing more
than 60 million and
contributing about 1000 billion USD
annually to the Global Economy. This
Industry will continue its expansion with
various degree following the regions in the
World
Hospitality Recovery
We are starting the recovery process but
still we are not in full recovery since 2008. I
do anticipate a stronger 2012 year than
2011 and RevPar gains will be driven by
Higher Rack Rate as well as higher
occupancy. IHRA is optimistic for the
future of our Hospitality Industry with our
unlimited Development and growth.
The Tourism Industry has in the past
years generate a very large number of
highly diversified jobs in various
activities such as Hotels, Restaurant,
resorts, Travel and Tour operators,
transportation and airlines.
Human Resources is a very
important element to assure the
quality of these products and the
Jobs related.
Hospitality Growth
Current Demand/Supply ration will help to
push the performance of our Industry.
Do you know that every day 10 Hotels are
opened somewhere in the World , IHRA
statistic show 3000 Hotels are opened
every year. The demand is growing for all
various type of Hotels where Luxury now
represent 50% of all development as
consumers are looking for a better quality.
CLIMATE CHANGE/SUSTAINABLE
DEVELOPMENT, THE FUTUR
Well If we want to talk about Quality of Life, we
have to start to understand the effect of the
climate change, to define a certain criteria for
sustainable development. The Consumers
today is becoming more and more educate
and their demand is growing for Hotels
applying sustainable practices to help protect
our planet. Various criteria has been
organized and lately with UN Foundation a
Global sustainable tourism criteria had been
defined for tourism Industry.
consumers and Quality
Understanding the effect of the
climate change, did lead us to define
these criteria. The Consumers today
is becoming more and more educate
for the quality of tourism and their
demand is growing for Hotels
applying sustainable practices to
help protect our planet.




WATER IN OCEAN WILL RISE
TEMPERATURE WILL RISE
SNOW COVER WILL BE REDUCED
RAINFALL WILL CHANGE ITS
SEASON and will decline
The Mediterranean basin countries will suffer
from Water problem and from tourism
arrivals at the middle of this century.
The northern part of Europe will enjoy the
climate change with raise of the heat and
the North sea costal area will be the “new”
Riviera
Greece, Spain, Italy, France will
have a very dramatically
consequences as more than
200 millions of tourist (20%
of the total World tourists)
today spend their vacation at
these countries.

We do believe that indirectly
several human factors did
contribute to this disaster of
climate change as Gas
Emissions, transportation with
fuel consumption and high
emission of CO2, deforestation
and the destruction of coral in
ocean and sea

We have to conciliate
environment and Tourism with
respect to the environment as
well as associate the Local
human factors to projects that
will assure them a better life and
assure travelers and tourists to
think otherwise than their own
leisure's
A STAR IS BORN
.
EMERAUDE HOTEL
We start this year certifying our members to
apply these criteria under our unique Label
EMERAUDE HOTEL.
As we are the ONLY hospitality association
certifying members Hotels .
We did prepare a manual for each hotel to help
him respecting these criteria.
EMERAUDE HOTEL
All our Ambassadors visiting Hotels are
Hoteliers themselves and do understand how to
help them to apply the criteria's.
Three level has been developed:
1.One Emeraude for Hotels applying between 50
and 70% of criteria.
2.Two Emeraude for hotels applying between 70
and 85%.
3.Three Emeraude for Hotels respecting more
than 85% of Criteria.
Today in 2012 consumers moods are
changing worldwide toward a new quality
of life, more and more people are dining
out, consumers is becoming educated and
demanding and will continue over the year
to demand more and more. This is a
revolution in the Food Industry. Our
Industry has to be prepared year after year
to meet consumers demand
As for Restaurants Industry ,The top
Convenience Food trends for 2012 are:
1- Ready to Eat and to prepare.
2-One dish meals.
3- Gluten free food.
4- Regional Food.
5- International Exotic Food.
6- Exotic fruit.
9- Smaller entrée portion size.
Regional Development is becoming more and
more popular instead of going overseas and
learning about various issues as Laws,
languages, stability, Financial ability to borrow,
etc.. these issues are much more easy to do it at
Home . Following my Experience in investing in
10 different countries from USA, Europe, Africa
and Middle East, I still believe that best
investment and development place will be here in
the US.
We should invest NOW in the Hospitality as
nobody is interested to do it.
Excellent opportunities exist generating great
revenues at the end of this crisis. We do believe
strongly its time for investment ,conversion and
construction as the cost for Building is much
cheaper now than before as the demand
decrease The market will got adjustment for
development
The Tourism Industry has in the past
years generate a very large number of
highly diversified jobs in various
activities such as Hotels, Restaurant,
resorts, Travel and Tour operators,
transportation and airlines.
Human Resources is a very
important element to assure the
quality of these products and the
Jobs related.
Conclusion
2012 will be challenging but to our Industry
but not impossible to get over with it.
The Hospitality Industry as a whole needs to
become positive and explore our unlimited
opportunities
Remember that our Industry is the largest
employer in the History and do employ more
than 950 million of workers and we are the
last barrier and the major fighter against the
poverty in the world
Who We Are

The only international trade association
exclusively devoted to promoting and defending
the interests of the hotel and restaurant industry
worldwide (Private Sector)

A non-profit membership organization dedicated
to helping members achieve business objectives
and prepare for the future
IHRA HISTORY
Founded in Koblenz Germany in 1869, as
International Hotelmen Alliance (IHA)
KOBLENZ
Our Vision…
We are the voice
Of the global
hotel and
restaurant industry
Our Mission…
Provide a platform for:




Formation of Industry Positions
International Representation
Information Dissemination
International Connections
Who We Represent

Through its membership network, IH&RA
represents an estimated 400,000 hotels and 6
million restaurants
Hotels & Restaurants such as…
Strategic Partnerships

Global Organizations &
Associations

Worldwide Partners
Our international network
“The UN Family”


UN - United Nations
UNESCO - UN Educational,


WHO - World Health Organisation
WIPO - World Intellectual
Property Organisation
Scientific & Cultural Organisation
 UNEP - UN Environment Program  WTO - World Trade Organisation
 ILO - International Labour
 UNWTO - UN World Tourism
Organization
Organization
International Hotel &
Restaurant Association
THANK YOU
160 Years of Service
to the Global Hospitality Industry