Transcript Slide 1

The One in Five Challenge:
cut flights, cut costs, cut carbon
David Nussbaum, Chief Executive, WWF-UK
One in Five Challenge launch event
20 July 2009
WWF Mission
The mission of WWF is…
to build a future in which humans live in
harmony with the natural world
What
WWF-UK does
World CO² emissions from fossil fuels
25,000
million tonnes per year
20,000
15,000
Earth's capacity to absorb CO2
10,000
5,000
0
1750
1800
1850
1900
1950
2000
The climate is already changing,
faster than expected
We must stay below 2oC
“Millions at Risk”
A challenge for business
“If we continue to do things in the world in the
same way as we do today, it will not be so
easy for this planet to cope. We need a more
intelligent society where we cannot just triple
travel and triple cars and triple planes and
triple everything. We need to find other ways
of working.”
Carl-Henric Svanberg, Chief Executive,
Ericsson
WWF is not against flying
BUT:
• Aviation is a significant contributor to Climate
Change today
• It could produce 35% of global CO2 by 2050
• Non-CO2 effects double the climate change impact
• A higher percentage of UK emissions than
worldwide: we produce more air travel emissions
per head than any other country
Can we meet UK—and global—carbon reduction
targets if aviation continues to grow?
The business case for flying less
•
•
•
•
•
Save money - more profit
Gain time – increase productivity
Less carbon – improve CR profile
Greater wellbeing – happier staff
Keep connected – ‘telepresence’
Travelling light
(WWF, 2008)
Key findings – FTSE 350
89% - expect to fly less over the next 10 years
85% - videoconferencing could reduce
business flying
89% - videoconferencing could improve
productivity
75% - government should encourage
videoconferencing
77% - expect to travel more by rail
The One in Five Challenge
• Helps business and government reduce their
flying by 20%, within 5 years
• Challengers receive:
– Help and support to monitor business flights
and quantify cost and carbon savings
– Special branding
– Public recognition
• Challengers are encouraged to:
– Use more videoconferencing and rail
– Incentivise staff to use alternatives to flying
wwf.org.uk/oneinfive