Transcript Document
Green events The environment is on your event’s guest list EventScotland 24 April 2009 What we will cover • the changing climate • green role models • simple steps to green What we will cover • the changing climate • green role models • simple steps to green Tourism’s environmental dilemma • tourism employs 200,000 people in Scotland and generates spending of over £4 billion per year • many come to Scotland for its unspoilt beauty. This wilderness is being threatened by climate change • each US East coast visitor emits 1.3 tonnes of CO2 from their flight - enough to fill a hot air balloon • CO2 from UK hospitality buildings would fill Murrayfield 9,400 times • the UK and Scotland have 34% carbon reduction targets to meet by 2020. Targets will bite (and be tightened). Aviation is likely to be taxed Audiences expect ‘eco’ • ‘eco’-tourism is growing 3 times faster than conventional tourism * • for example: 27% chose a tour operator for its eco-ethos. An additional 58% said the ecoexperience made a better holiday ** • sponsors, funding bodies are also increasingly concerned about environmental footprints • focus on: air miles, food miles, energy, waste, recycling, carbon neutral * International Ecotourism Society ** Wilderness Scotland, customer survey 2008 The question for many organisers “how can I do the right thing, simply, and improve my event at the same time?” What we will cover • the changing climate • green role models • simple steps to green T in The Park • green push driven by audience pressure, concern for the planet (bad publicity?) • transport: growing proportion of coaches, buses • recycling: cup, can, battery and tents • climate: CO2 emissions offset, overseas projects • results: PR and ‘Clean and Green’ prize… ExCel • energy: invested in CHP, halving CO2 emissions and costs • transport: well linked via DLR and buses • waste: food goes to the 300,000 wriggling inhabitants of its wormery • result: fertiliser is sold to garden centres, generating an income EICC: Plan-it green scheme • management: staff work closely with event organisers to source local food… • choose recycled products • encourage use of public transport… • make contributions to local tree planting to balance delegates' travel emissions • result: green service to clients What we will cover • the changing climate • green role models • simple steps to green Simple steps to green Simple steps to green • diagnosis of your environmental performance, benchmarked against other events • carbon reduction programme, including energy, food and drink, transport and waste • carbon offset or balancing • communication Sample diagnosis Reduction Identify quick wins and cost saving: • venue choice • sources of food and drink • mode of transport • destination of waste Carbon neutral, balancing • Cost depends on project type, location. 50p for local delegate £50 for NZ local: community investment • Local carbon balancing or overseas? • Who pays? - organiser - delegate: compulsory, opt-in, opt-out overseas: verified compliance credits Communication • logos, invites, delegate collateral, web • introductory address • posters, display boards • interactive carbon footprinting of delegates • press release and PR Summary • people expect green - and it’s a differentiator • management of your event starts with its environmental health check • energy, food, transport and waste • go beyond this to carbon neutral • strong position for communication to delegates and wider audiences Contact Charles Henderson Director e: [email protected] t: 07740 946955 www.climatefutures.co.uk footprints : reduction : benchmarking : carbon credits : communication Additional slides • environmental issue recap • CarbonNeutral events • Ipsos Mori polls ‘eco’ themes for event organisers: quick recap • environment - climate and carbon - waste • ethical sourcing and investment • people and communities Climate change • urgent need to reduce emissions of carbon dioxide and other greenhouse gases by 80% by 2050 (Climate Bill target) • this will limit temperature rises to a minimum two degree rise - could rise as much as five degrees by the end of the century • what is changing? weather, biosphere, agriculture; energy sources; culture: perception of consumption, travel and energy source: IPCC Waste • globally, people are using 25% more natural resources than the planet can replace • if everyone in the world was as wasteful as we are in the UK we would need three planets • the average person in the UK throws out their body weight in rubbish every 3 month sources: FoE, WWF Ethical sourcing and investment Procurement: • 40% of UK food is imported • $604bn of imports in 2006 ($450bn exports) Finance: • about 1% of the £500 billion of UK pension investments is defined as ‘ethical’ • in the US, one in eight dollars is invested ethically ie it is screened for arms, tobacco, alcohol Q: what proportion is harming the climate? sources: wiki, Aon consulting, Ethical Investment Association People and communities • do venues, contractors operate under an equal opportunities policy? • are clients’ products, services and approaches ethical? • do clients contribute to their local communities? • does the organiser contribute to local communities?