Transcript Option 1 - WasteMINZ

“Surely no-one would want
this old thing”
Mobile Phone Recycling in New Zealand
Vodafone Group Plc
179.3 million customers at end of 2005.
Valued at approximately £65 billion.
Listed on the London Stock Exchange and the New York Stock Exchange.
Formed in 1984 as a subsidiary of Racal Electronics Plc.
In 1991, Racal Telecom Limited de-merged from Racal Electronics Plc,
became an independent company and changed its name to Vodafone Group
Plc.
Vodafone Group Plc bought BellSouth New Zealand in 1998 for $750 million
and the company was renamed Vodafone New Zealand.
At the time, Vodafone New Zealand had just 138,000 customers.
Vodafone New Zealand
2 million customers at end of 2005.
53% share of the New Zealand mobile market.
A fully owned subsidiary of Vodafone Group Plc.
More than 1100 mobile phone sites around New Zealand making up
our GSM digital network, which covers 97% of where the population
work and play.
Vodafone New Zealand employs approx 1400 passionate people
and provides jobs to hundreds more contractors and suppliers.
Our vision and DNA
Vision
To be the world’s mobile
communications leader ...
… enriching customer’s lives, helping
individuals, businesses & communities
be more connected in a mobile world
Our Passions
For our customers
For our people
For results
For the World Around Us
Our global Corporate Responsibility strategy
Company Value
Passion for the world around us
Strategic Goal
To be a responsible business
Theme
Inclusion
Key promises
1. Phone recycling
2. Customers (responsible marketing)
3. Environment (energy efficiency/climate change)
Consistent operational standards
Group corporate responsibility initiatives
Our global Corporate Responsibility issues
Define performance standards on Group CR initiatives:
1. Phone re-use and recycling
2. Customers (responsible marketing)
3. Environment (energy efficiency / climate change)
4. EMF (network deployment and mobiles)
5. Waste
6. Supply chain (ethical purchasing)
7. High social value products & services
8. Employees
Engage and respond to stakeholder views on the above
Consistent
operational
standards
Materials of a typical mobile phone
1%
1%
1%
1%
4%
2%
3%
29%
8%
9%
10%
16%
15%
Global mobile phone recycling
• 1.37 million phones recycled or reused last year
• Over 50 million phones sold each year
• Recycling schemes established at all Vodafone
operating companies
• Target for 2007 - a 50% increase
• Not meeting expectations of our stakeholders
• Commitment to actively support recycling/reuse
programmes in developing countries
Global mobile phone recycling
Local mobile recycling
• Approximately 3.9 million active mobile phone
accounts in New Zealand
• Estimated 800,000 unused mobile phones in
households across the country
• Average of 2.1 mobile phones per household
• Of households with more than one phone, almost half
have a phone which is no longer in use
* Source – UMR Research Electronic and Electrical Equipment Survey for the Ministry for the Environment – January 2006
What do people do with their old mobile phones?
• Store/keep it no longer in use (28.5%)
• Give it family/friend (19.2%)
• Dumped it (14.3%)
• Traded it in (10.5%)
• Returned to shop for disposal (7.0%)
* Source – UMR Research Electronic and Electrical Equipment Survey for the Ministry for the Environment – January 2006
Top five reasons for keeping an old mobile phone
• Keeping it as a backup (41.9%)
• Planning to give it away (19.0%)
• Don’t know how to dispose of it (13.0%)
• It’s broken but think it still has value (7.2%)
• Planning to sell it (3.3%)
* Source – UMR Research Electronic and Electrical Equipment Survey for the Ministry for the Environment – January 2006
How have we performed?
Handsets collected
80000
70000
60000
50000
40000
30000
20000
10000
0
2004
2005
2006
Target 2007
Identifying Recycling Channels
• General public
• Business and institutional customers
• Existing recycling/waste channels
• Key challenge:
Creating incentives and removing barriers to recycling
your old mobile
Consumer recycling
Creating Incentives
•
Trade in deals
•
Cause related recycling
•
Free pre-pay credit
•
Incentives for retail employees
Removing Barriers
•
Recycling bins in all retail stores
•
Freepost address:
Vodafone Recycling Programme
Freepost
Private Bag 92222
Auckland Mail Centre
Business/Institutional recycling
Creating Incentives
• Appeal to their environmental responsibilities
• Incentivise collection channels – sales managers etc.
• Cause related marketing
Removing Barriers
• Mobile recycling week programme
• Recycle New Zealand deliver and pick up bin
• Communications guidelines and materials
Key Messages for Delegates
• We want more phones!
• We need to tie in to other local recycling channels
to promote the scheme and collect more phones
e.g. HazMobile via ARC
• Contact: [email protected]
• Come and talk to us at the Recycle NZ stand