Transcript Document

Introduction to Carbon Management
and Offsetting
The NTA Carbon Calculator
Ted Martens
Director of Outreach & Development
December 3rd, 2009
Presentation Outline
 Addressing Global Climate Change
 The Role of CO2 Offsets
 Carbon Offsetting Demystified
 Definitions
 How it works
 Benefits
 Your Sustainable Tourism Strategy
 Tools for Carbon Management
 Questions
Who is STI?
Non-profit whose mission is to help travelers and
tourism providers protect the places they visit,
and the planet at large.
Sustainability Partner of the NTA
Addressing Global Climate Change
 Sustainable Energy
 Political Will
 First Best & Second Best Solutions
 Travelling More Thoughtfully
Offsets are Part of the Solution
 Controversy and Confusion
 CO2 Reduction
 Individual Efforts
 Cap & Trade Legislation
 Energy Efficiency
 Renewable Energy
 High Quality CO2 Offsets
What Defines an Offset
 Carbon Offset: A mechanism by which the impact of
emitting a ton of carbon dioxide (CO2) can be negated or
diminished by avoiding the release of a ton elsewhere, or
absorbing a ton of CO2 from the air that otherwise
would have remained in the atmosphere.
How do Offset Projects Work?
 Renewable Energy
 Energy Efficiency
 Forestry
Quality is Paramount
Independent 3rd party
verification ensures:
 Transparency
 Integrity
 Accountability
 Additionality
Benefits to Society and the Planet
Quality CO2 Offsets:
 Diversify our power supply
 Reduce dependency on imported fuel
 Reduce air and water pollution
 Contribute to sustainable development
 Create “green collar” jobs
 Increase demand for renewable energy
Benefits to Your Business
 Travelers are looking for a deeper
Green experience
 Proactive participation in
sustainability solutions with a
relatively simple measure
 Help generate awareness and
momentum for changes necessary
to avoid the most serious future
effects of drastic climate change
Benefits to Your Business
 Showing a leadership role to your
clients in educating on climate
issues
 Creating another touch point with
your travelers
 Taking green programs and
sustainable strategies to the next
level
 Reduce. Reuse. Offset. Carbon
Offsets as the last piece in a
complete program of minimizing
the carbon footprint of travel.
Your Sustainable Tourism Strategy
 Obtain buy-in from management
 Assess your carbon footprint
 Set goals and objectives
 Measure and monitor
 Get everyone involved
 Focus on continuous improvement
 Utilize the tools available to you
http://www.ntaonline.com/for-members/resources/keep-it-green/carbon-calculator/
Using the NTA Carbon Calculator
 Add a carbon offset graphic and
link
 Train your sales staff to introduce
offsetting
 Promote the calculator on your
Responsible Travel page
 Educate your clients
 Lead by example
Best Practices
 Measure Your Company’s CO2 Footprint
 Reduce your CO2 Footprint
 Go beyond the calculator
 Voluntary Opt-in
 Voluntary Opt-out
 Matching Program
 Carbon Neutral
Above and Beyond
 Carbon Footprint Analysis
 Custom CO2 Calculators
 Energy Audits
 Renewable Energy
Assessments
 Sustainability Management
Systems
 Education & Training
Thank You
Questions?
Visit STI:
www.sustainabletravel.com
Call: 800-276-7764
Email: [email protected]
Leave the World a Better Place®