Transcript Presentation slides

“A mobile market researcher wants
a smartphone capable of shooting
quality video, playing their music,
browsing the web and running a
range of applications”.
By Amy, Jen and Weini
Apple iPhone 4
Hardware
• Audio and output
(Speakers/microphone)
• Retina display screen
• Headset jack
• USB charger cable and power
adaptor
• Indicator lights
• SIM and memory card storage
• Battery
• Camera
• Internal antennas
Software
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Multimedia
Internet connectivity
Text input
Email and text messages
Third party applications
Applications
Useful applications we chose
The following applications are free and we feel that our mobile market
researcher would benefit from especially for travel purposes. Having so many
useful functions in only a few applications is great it means that the user only
needs one device where ever they go to keep them informed, organised and
efficient.
Notes
Clock
Converter
Map
Business applications which are available for purchase online under the
business applications section in the iTunes store are:
Awesome Note (+ to do)
iTime sheet
Weather +
Quality video recording
Video specifications
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HD recording
Two cameras means two views
Built in LED light for dark conditions
View and record landscape or portrait on the retina display screen
Record in bright and lowlight conditions
Editing – basic editing in the camera applications
iMovie – lets you combine and edit video clips, polish your movie, add music and
photos and then share
Have the ability to take videos whenever you need to
Music
Music playing capabilities
Access to iTunes and the iTunes store
Simple account creation process
Download music whenever and where ever you want
Can personalise ringtones for contacts using your music
Create playlists to organize favourite music
Shake the handset to put into shuffle mode
Music on the iPhone fades and pauses when receiving a phone call
Can play music with headphones or built in speakers
Can be plugged in to cars, home systems, laptops etc
Applications to listen to music online – e.g. ZM Radio application
Sync with an Apple Mac or PC
Internet browsing
Uses of internet browsing
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Useful because:
Internet banking
Check e-mails
Networking (e.g. social networking sites)
Assess iTunes store
Keep in contact with clients
Keep in contact with colleagues
Voice VoIP (example: Skype)
Conclusion
In conclusion we feel that our choice of the iPhone 4 as the most suitable
smartphone for a mobile market researcher is the best choice for a
number of reasons. We found that the iPhone 4 has been rated best in all
the categories of features that were specified as necessary and also
overall for any smartphone on the market today. Having an iPhone means
that you don’t have to have a video camera, a music player and a laptop
with you. You can virtually work off the iPhone 4 and connect it to your
personal computer whenever convenient and the fact that it is incredibly
easy to navigate and use is an added bonus.
Don’t just take our word for it
We interviewed Carl Cato-Symonds who is director of Big Picture. Big picture is the fastest
growing market researching company in New Zealand since its inception in 2000. Carl
had nothing but good things to say about his experience with the iPhone
“Downloading my e-mails and accessing the
internet is absolutely vital for me”
“The iPhone is a huge improvement over
any other phone I’ve ever had and I would
never go back to another”
We're not going to beat around the bush -- in our approximation, the iPhone
4 is the best smartphone on the market right now. The combination of
gorgeous new hardware, that amazing display, upgraded cameras, and
major improvements to the operating system make this an extremely
formidable package.”
http://www.engadget.com/2010/06/22/iphone-review/
Apple iPhone 4 Video Clip