Transcript SM15-083 Marketing Plan 2016 DSSM and

Overview
3-4
New Products
5-15
Promotions
21
PROMO PACK FREE BB Cream 15ml with Rich Moisturiser 75ml
22
Counter / Shelf Merchandisers
23-24
Dead Sea Spa Magik Hydra Lip Balm 10g
6
Diamond Range CC Cream SPF15 50ml
7
Christmas
25
Spa Magik Organiks New Range Launched
8
Dead Sea Spa Magik Salt Spa Sensation
26
New Wrinkle Therapy Range
9
Dead Sea Spa Magik Moisture Melt Facial
27
Wrinkle Therapy Peel & Reveal Marine Mask 25g
10
Dead Sea Spa Magik Shea Coconut Delight
28
Wrinkle Therapy Omega Youth Smoothing Serum 50ml
11
Dead Sea Spa Magik Christmas Spa Gift Selection 2016
29
Wrinkle Therapy Moisture Melt Cleansing Balm 100ml
12
Muscle Therapy Ache Away Eucalyptus Bath Salts
13
Muscle Therapy Ache Away Muscle Rub 50ml
14
Moisture Therapy Crème to Oil Coconut Body Wash 300ml
15
Year Round Gifts
16-20
Dead Sea Spa Magik Targeted Treatment Packs
17
Diamond Range 7 Days to Youthful Skin
18
Spa Magik Organiks 7 Days to Relaxation
19
Spa Magik Organiks 7 Days to Ache Away
20
2
When
Brand
New Products
Gifts
 Targeted Treatment Pack for Dry, Flaky Skin
Q1
 Targeted Treatment Pack for Dry Scalp & Hair
DSSM
 Diamond Range 7 Days to Youthful Skin Duo
Q1
When
Organiks  Ache Away Eucalyptus Bath Salts
Brand
New Products
 Hydra Lip Balm
Q2
DSSM
Q2
Organiks
 CC Cream with SPF15
Promotions
 Diamond Range
Counter/Shelf
Merchandiser
 7 Days to Relaxation – Sleep Easy Duo
 Organiks Launch
Counter/Shelf
Merchandiser
Gifts
Promotions
 Free 15ml BB Cream
with 75ml Rich Moisturiser
 Wrinkle Therapy Smoothing Serum
 Wrinkle Therapy Peel & Reveal Mask
3
When
Brand
New Products
Gifts
Promotions
 Ache Away Muscle Rub
Q3
Organiks
When
Brand
Q4
DSSM
Q4
Organiks
 Wrinkle Therapy Moisture Melt
Cleansing Balm
 7 Days to Ache Away Duo
 Moisture Therapy
Crème to Oil Coconut Body Wash
New Products
Gifts
 Sleep Therapy Mini Counter/Shelf
Merchandiser
 Muscle Therapy Mini Counter/Shelf
Merchandiser
Promotions
 Salt Spa Sensation
 Moisture Melt Facial Gift
 Shea Coconut Delight
4
Dead Sea Spa Magik
Hydra Lip Balm 10g
Instant relief for dry, cracked and sore lips!
This super nourishing, anti-ageing lip balm contains
Dead Sea minerals, beeswax, shea and cocoa butters
to soothe, hydrate and protect.
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Locks in hydration
Softens lips
Excellent for outdoor sports, temperature change
Suitable for cold sore sufferers
Hydra Lip Balm 10g
RRP: £5.95
Stock Code: MRF019 (Individual)
MZM003 (Tray of 16)
AVAILABLE Q2
6
Diamond Range
CC Cream SPF15 50ml
Ultra-hydrating tinted cream to even-out skin
tone, providing a flawless, dewy complexion.
Following on from our ‘Award Winning BB
Cream’ is this ultra-nourishing Colour
Correcting Cream!
CC Cream with SPF15
RRP: £14.50
Stock Code: MRF018
The ‘Tan’ shade is perfect for medium skin
tones and gives lighter skins a gorgeous
tanned hue. With hydrating Dead Sea
minerals, Vitamin E and Hyaluronic Acid,
known as ‘the key to the fountain of youth’.
 Ultra-hydrating formulation
 Instant flawless skin with a hint of tan
 Can be used as a foundation or primer,
with sheer long-lasting coverage
AVAILABLE Q2
7
Step-by-step therapeutic spa solutions to help
alleviate the most commonly suffered ailments.
These are natural and organic formulations that work!
100% FREE FROM
 No Parabens
 No Phylate
 No Animal Ingredients
 No SLS
 No Synthetic Colours
 No Gluten & Dairy
 No MI
 No GMOs
 Suitable for Vegan & Vegetarians
AVAILABLE NOW
Deep Sleep Lavender
Bath Salts 550g
RRP £12.50
Stock Code: ORD001
Ache Away Eucalyptus
Bath Salts 550g
RRP £12.50
Stock Code: ORD002
Triple Oil Shea
Body Butter 250ml
RRP £14.50
Stock Code: ORB001
6-Oil Super Serum 50ml
RRP £17.95
Stock Code: ORF001
8
Powerful natural anti-ageing facial range to help erase fine lines,
iron out wrinkles and boost hydration levels.
Active ingredients help maintain skin’s elasticity and protect the
skin from premature ageing.
The ultimate 3 step anti-ageing routine for youthful, flawless skin.
AVAILABLE Q2 + 3
9
Wrinkle Therapy
Peel & Reveal
Marine Mask 25g
Results driven peel-off facial mask,
packed with active anti-ageing agents
Algae and Vitamin C. Skin is regenerated
and elasticity restored, refining the facial
contours and ironing out wrinkles and
fine lines immediately.
 Visibly fights the signs of early skin
ageing
 Natural Algae seaweed is rich in skin
loving vitamins
 Peel to reveal a glowing and radiant
complexion
 Hypoallergenic properties and
suitable for all skin types
AVAILABLE Q2
Wrinkle Therapy Peel & Reveal
Marine Mask 25g
RRP: £4.95 Stock Code: ORF003
10
Wrinkle Therapy
Omega Youth Smoothing
Serum 50ml
An anti-ageing beauty oil for youthful,
glowing skin. With Evening Primrose
Oil and Omega 3, 6 & 9 to erase fine
lines and boost hydration.
 Powerful anti-ageing facial serum
to use before moisturising
 Active anti-ageing oils nourish
the skin and reduce appearance
of wrinkles
 Super hydrating to prevent
new lines forming
 Lightweight and non-greasy
 Absorbs easily
AVAILABLE Q2
Wrinkle Therapy Omega Youth
Cleansing Serum 50ml
RRP: £17.95 Stock Code: ORF002
11
Wrinkle Therapy
Moisture Melt
Cleansing Balm 100ml
A popular new way of cleansing with
active jojoba, sweet almond and olive
oils. Great for all skin types, especially
those wanting anti-ageing results.
 ‘Take the day off’ one step cleansing
solution
 Gently melts away dirt and make up
(inc waterproof mascara)
 Unique organic oil and sea mineral
blend protects and replenishes
moisture levels
 Lightweight cleansing balm to calm,
soothe and purify
 Non-greasy and non-drying
AVAILABLE Q3
Moisture Melt Cleansing Balm 100ml
RRP: £14.95 Stock Code: ORF004
12
Muscle Therapy
Ache Away Eucalyptus Bath Salts
Bath-time bliss! An antidote to aching
muscles combining 100% natural Dead Sea
mineral salt with a powerful eucalyptus
decongesting vapour and power plant blend.
Nothing beats a long soak in the bath for
muscle soreness!
 Dead Sea minerals soothe aching muscles
and joints fast
 Organic eucalyptus oil helps to clear
airways and ease cough and cold
symptoms
 Perfect bath remedy for the winter
months
 Ease everyday stresses and muscular
tension
 Peppermint oil helps with muscle fatigue
AVAILABLE Q1
Ache Away Eucaltyptus Bath
Salts 550g RRP: £12.50
Stock Code: ORD002
13
Muscle Therapy
Ache Away Muscle Rub 50ml
An intensive treatment with organic
Wintergreen and Eucalyptus essential oils
to relieve sore, aching and tired muscles.
Strong decongesting vapours help diffuse
head tension.
 Use daily to relax aching muscles and
ease everyday tensions
 Ideal to relieve muscles and joints after
workouts, sports or general overexertion
 A lightweight, non-greasy formula that
absorbs easily onto the skin
 Feel the powerful decongesting effects
by massaging around face/décolletage
or adding a few drops to a handkerchief
 Total body pain relief
AVAILABLE Q3
Ache Away Muscle Rub
RRP: £12.95
Stock Code: ORB002
14
Moisture Therapy
Crème to Oil Coconut
Body Wash 300ml
A luxurious silky body wash to deeply hydrate and nourish
the skin whilst cleansing. Infused with organic essential
oils and a creamy coconut scent.
 Softer, smoother skin after just one shower
 Daily body pampering to deeply nourish and hydrate
the skin
 This Body Wash, when in contact with water,
transforms into a lavish, softening and silky foam
 Leaves a satin-like softness all over the body
 Feel good ‘holiday’ aroma
Crème to Oil Coconut Body
Wash 300ml RRP: £12.50
Stock Code: ORB003
AVAILABLE Q3
15
TARGETED TREATMENT PACKS
Sets designed to target and treat specific skin concerns:
 Dry, itchy scalp and hair
 Dry, itchy, flaky skin- such conditions as eczema or psoriasis
TARGETED TREATMENT PACK
For DRY, ITCHY SCALP & HAIR
RRP £19.50
Stock Code: MZX077
TARGETED TREATMENT PACK
For DRY, ITCHY & FLAKY BODY
RRP £19.50
Stock Code: MZX076
AVAILABLE Q1 and ongoing
17
Diamond Range
7 Days to Youthful Skin
Dead Sea Spa Magik’s Diamond Range is targeted at
customers wanting an anti-ageing professional spa
skincare line. The formulations are specifically
developed to help reverse the ageing process.
This duo pack combines our popular Pro-Cleanser and
Pro-Toner products in full size, plus FREE 1ml sachets of
award winning BB Cream SPF15 and Marine Miracle
Moisturiser. Everything you need for your daily antiageing facial routine.
 BB Cream won BEST NEW FACE PRODUCT at
The Beauty Awards 2015
 Revolutionary anti-ageing complex to help
erase fine lines and wrinkles
 Skin is deeply hydrated for over
24 hours
 Flawless at-home spa facial with
professional results
 Great gift idea for Valentines Day,
Mothers Day or birthdays
 Great savings – pack worth £28
AVAILABLE Q1 and ongoing
Diamond Range 7 Days to
Youthful Skin Anti-Ageing Duo
RRP: £22 Stock Code: MZX079
18
Sleep Therapy
7 Days to Relaxation
The Organiks Sleep Therapy range launched in 2015 to offer a stepby-step solution to help the increasingly common condition of sleep
deprivation. It’s very clear that a solid night’s sleep is essential for a
long and healthy life.
The two products inside this duo set are blended with a power
plant blend, which includes organic lavender oil to help relax the
mind and promote a restful night’s sleep.
Using these products daily before bedtime will help you feel
calmer and de-stressed in just 7 days, whilst deeply nourishing
and conditioning your skin overnight.
 Bath Salts – 100% natural Dead Sea bath salts, packed with
relaxing and anti-stress minerals
 6-Oil Super Serum – a one stop beauty solution to use on face,
body, hair, nails and pulse points
 Therapeutic and relaxing results for the body and mind
 The delicate and harmonising lavender oil aroma helps
improve length and quality of sleep
 Great gift idea for Valentine’s Day, Mother’s Day or birthdays
 Great savings – pack worth over £30
AVAILABLE Q1 and ongoing
Spa Magik Organiks 7 Days to
Relaxation Sleep Easy Duo
RRP: £22 Stock Code: MZX078
19
Muscle Therapy
7 Days to Ache Away
The aim of Organiks Muscle Therapy range is to ease muscle
aches and pains, as well as helping to relieve everyday
stresses and clear the head.
Both products contain a powerful eucalyptus decongesting
vapour to help diffuse head tension. The perfect bath
remedy for when feeling congested or are showing common
cold symptoms.
The two products inside this intensive duo set work together
to soothe aching muscles and joints fast. Use daily to help
ease away aches in just 7 days.
 Bath Salts – 100% natural Dead Sea bath salts, packed
with relaxing and anti-stress minerals
 Muscle Rub – with organic Wintergreen essential oil
to relieve sore, aching and tired muscles
 Therapeutic and relaxing results for the body and mind
 Infused with eucalyptus oil to clear airways and ease
cold symptoms and congestion
 Great gift idea for Valentine’s Day, Mother’s Day
or birthdays
 Great savings – pack worth over £30
AVAILABLE Q3 and ongoing
Spa Magik Organiks 7 Days to
Ache Away Muscle Ease Duo
RRP: £22 Stock Code: MZX083
20
PROMO PACK
FREE BB Cream 15ml
with Rich Moisturiser 75ml
Our new BB Cream with SPF15 had a huge, positive reaction from the
market when launched in 2015 – and a key objective for 2016 is to get
this fantastic, award winning product into the hands of as many people
as possible!
So we have teamed up our best-selling facial product – Rich Moisturiser,
which a FREE 15ml sample size of BB Cream.
To buy in this promotional pack, order Stock Code: MRP006 throughout
the promotional period*
*available while stocks last.
AVAILABLE Q2
Dead Sea Spa Magik
Rich Moisturiser & FREE BB Promo Pack
RRP: £7.96 Stock code: MRP006
22
Counter / Shelf Merchandisers
 FREE TESTERS
 20% OFF STOCK
 HUGE TRADE
SAVINGS
 EYE-CATCHING &
IMPACTFUL
Retail Stock Contents:
Encourage customers to buy this
award winning facial range…
Retail Stock Contents:
•
BB Cream with SPF15
50ml x 3
•
Pro-Cleanser 260ml x 3
•
Pro-Toner 260ml x 3
•
24hr Marine Miracle
Moisturiser 75ml x 4
Launch the full Spa Magik Organiks
‘free-from’ range to your
customers…
•
6-Oil Super Serum 50ml x 4
•
Deep Sleep Lavender Bath
Salts 550g x 2
•
Ache Away Eucalyptus Bath
Salts 550g x 2
•
Triple Oil Shea Body Butter
250ml x 2
PLUS FREE FULL SIZE TESTERS
of all 4 products
Stock Code: MZM001
PLUS FREE FULL SIZE TESTERS
of all 4 products
Stock Code: MZM002
AVAILABLE Q1
23
Counter / Shelf Merchandisers
 FREE TESTERS
 20% OFF STOCK
 HUGE TRADE
SAVINGS
 EYE-CATCHING &
IMPACTFUL
MUSCLE THERAPY
MINI COUNTER / SHELF MERCHANDISER
SLEEP THERAPY
MINI COUNTER / SHELF MERCHANDISER
Suffer with muscles aches and pains?
Our two step therapeutic routine to help...
Suffer with stress or lack of sleep?
Our two step therapeutic routine to help…
Retail Stock Contents:
Retail Stock Contents:
•
•
6-Oil Super Serum 50ml x 4
•
Deep Sleep Lavender Bath
Salts 550g x 2
•
PLUS FREE FULL SIZE
TESTERS of both products
•
•
Ache Away Eucalyptus
Muscle Rub 50ml x 4
Ache Away Eucalyptus
Bath Salts 550g x 2
PLUS FREE FULL SIZE
TESTERS of both products
Stock Code: MZM005
Stock Code: MZM004
AVAILABLE Q3
24
Contents:
• Dead Sea Spa Magik
Salt Brushing 500g
• Dead Sea Spa Magik Silky
Smooth Body Lotion
350ml
The ultimate hydration duo for super soft and silky skin.
Our best-selling hero products will love your skin!
 Dead Sea minerals soften and soothe the skin
Stock Code: MZX082
RRP: £15
WORTH £22 SAVING £7
 Award winning body exfoliator with 100% natural Dead Sea salt
 Great for dry, dehydrated skins in the winter months
AVAILABLE Q4
26
Contents:
• Wrinkle Therapy Peel &
Reveal Marine Mask 25g
• Wrinkle Therapy Omega
Youth Smoothing Serum 50ml
3 step anti-ageing facial set for youthful, flawless skin.
With powerful natural anti-ageing ingredients.
• Wrinkle Therapy Moisture
Melt Cleansing Balm 100ml
 NEW Wrinkle Therapy range
Stock Code: MZX081
RRP: £22
WORTH £38 SAVING £16
 Erase fine lines and wrinkles
 Boost skin hydration levels
AVAILABLE Q4
27
Contents:
• Moisture Therapy Triple Oil
Shea Body Butter 250ml
• Moisture Therapy
Crème-To-Oil Coconut Body
Wash 300ml
Stock Code: MZX080
RRP: £18
WORTH £27
SAVING £9
The ultimate body hydration gift set with nourishing shea
and cocoa butters. With a feel-good, holiday aroma.
 Includes NEW Moisture Therapy Crème-To-Oil Coconut
Body Wash and best-selling Triple Oil Shea Body Butter
 Long lasting moisture boost
 Super nourishing products that melt into your skin
AVAILABLE Q4
28
AVAILABLE Q4
29