Transcript Textbook Reader

mapdevco
market strata
2012
Worldwide sales news
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150 million smartphones sold worldwide in last 3
months of 2011.
Total for year 491 million (R657 million forecast in
2012)
Android operating systems lead global sales (Feb
2012)
Samsung (Android) worlds best selling phone in
Q3 2011.
HTC (Android) best selling smartphone in US in
Q3 2011.
◦ 6.4 million phones shipped in 3 months in US.
Gartner group statistics (world)
South Africa –
(Google – think mobile results)
SA smartphone market share
Brands
Operating systems
BlackBerry
44%
BlackBerry OS
44%
Nokia
27%
Symbian
15%
Samsung
12%
Windows Mobile
9%
HTC
8%
Android
8%
Apple
4%
iOS
4%
Types of apps. that are used Games 65%
 Music 46%
 News/weather 56%
 Maps 55%
 Social networking 54%
 Videos / Movies 26%
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Most popular apps.
Pandora
Generates personalized radio stations for
its users based on their preferences.
 Not available outside of USA !
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Top 10 apps of 2011 by downloads:
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Angry Birds by Rovio Mobile Ltd.
Facebook by Facebook, Inc.
Skype by Skype Software S.a.r.l
Angry Birds Rio by Rovio Mobile Ltd.
Google Maps by Google, Inc.
iBooks by Apple
Angry Birds Seasons by Rovio Mobile Ltd.
Fruit Ninja by Halfbrick Studios
Talking Tom Cat by Outfit7
Big downloads
Angry Birds 500 million downloads (free
and paid)
 Tetris claims 100 million ?
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Best selling iphone apps of all time Angry Birds – 7 million sales iPhone
alone.
 DoodleJump (6.9)
 Bejeweled 2 (4)
 Pocket God (3)
 Flight control (3)
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Tetris is no.10 (2)
<Paid downloads>
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Entrepreneurs “must have”
business apps.
Square – make credit card payments via
cellphone anywhere.
 Evernote – Make notes in meeting (MTN
business)
 Scanner Pro – Scan documents with your
phone.
 Flight track pro – keep track of flights.
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Linked in is number 7.
2 Contact / meeting organizer type apps.
Other stats
18 to 29 year olds are the biggest
smartphone users.
 People use their phones at home mostly !
 Internet and e-mail important
 Using phone to “kill time”
 Accesses web every day
 Use phone while doing something else
like watching TV.
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Other stats #2
Google top of search
 Youtube top of videos
 Social networking (facebook) top.
 15% have used a mobile coupon
 84% have noticed advertising
 70% have taken action on mobile ads
 28% of users make comparisons before
buying (shopping)
 47% have actually shopped online in the last
month.
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Other stats #3
30% want to purchase more on their
mobile devices in the next month.
 Barriers to online shopping – prefer a
fixed PC and worries about purchase not
being secure.
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What is the message ?
Android is king globally
The most popular apps. are not what I
thought they would be !
 Bundling !
 Fun and lifestyle apps. are important.
 Silly ideas can work
 Nokia Symbian ! Gateway !
 Killing time and cross-media
 Advertising seems to work !
 Windows 8 - backburner
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