Transcript ppt session 5

Electif 621
E-Business and m-Business
Antoine Harfouche
Session 5
Mobile Application
What is the Mobile Web?
• Mobile Web is medium to which Web sites are
accessed using mobile devices
• Ubiquity  Mobile devices are capable of being
connected to the Internet and exchange information
– Connected anytime, all the time
What is M-Commerce?
• E-Commerce with mobile devices (PDAs, Cell Phones,
Pagers, etc.)
• Different than E-Commerce?
• No, but additional challenges:
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Security
Usability
Heterogeneous Technologies
Business Model Issues
• But first, let’s learn a little about wireless
technologies…
What is a good application
• http://money.cnn.com/video/technology/2014/07/2
1/uk-london-burgerator-mobile-app-finds-bestburgers.cnnmoney/
• https://www.youtube.com/watch?v=WM85tRZ2x0w
• http://money.cnn.com/video/news/2014/11/03/star
bucks-ceo-on-mobile-payments.cnnmoney/
• http://money.cnn.com/video/technology/2014/01/0
3/t-ts-app-for-homeless.cnnmoney/
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Advantages for mobile web apps
• Convenience: Always on, always near the owner.
– 60% of mobile users keep their phones bedside at night
(Ahonen, 2008)
• Ubiquitous, omnipresent information streams: Don’t need to
return to a desk to input data
• Location aware: GPS, accelerometers widely available
• Media input: Most smartphones have built-in camera,
microphone, and speaker in addition to keyboard input
“Mobile” is not just shrinking the
Website page
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Use only essential, relevant
content
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Reduce options, simplify
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• Key Entry
Features
– Virtual or physical keyboard
– Numeric or alphanumeric entry
– External keyboard attachment
• Interacting with applications
– Touch or multi-touch
– Handwriting and/or voice recognition
• Geo-location
• Facial and gesture recognition
• Connections: Phone, web, texting, email
Best Practices
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Handle unavailable or lost network connection
Limit permissions requested as much as possible
Optimal use of storage. Use the SD card if possible
Use standard GUI layouts
Efficient, fast, responsive
Multi thread slow time consuming operations
Save application data when state changes occur
Share data with apps by implementing content providers
Implement activities launchable from other apps
Utilize notification facilities, progress bars, flash screens
Design Considerations
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Orientation changes
Varied screen sizes and resolutions
Operating system choice to reach a wide audience
Intuitive operation
Reason for continued use
Well-defined purpose
Multi user support
Upgrades/new features (without feature creep)
Multiple language and color support
Varied font sizes
Getting the product to market
• Register for an Android Market account: market.android.com/publish/
• Click: Setup Merchant Account to set up a Google Checkout
• Adhere to Android application policy requirements
(www.android.com/market/terms/developer-content-policy.html)
• Digitally sign (can be self-signed) and upload to the Android market (see
developer.android.com/guide/publishing/publishing.htm)
• Price the application
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The average paid app price is $3.13 – 30% for Google; 57% are free.
In app advertising price per view
virtual products (Google retains 5%)
Limited free version, with paid version having full capabilities
• Market: social media, app review sites, advertising networks, etc..
Browsers
• Preinstalled
– NetFront , Myriad, Explorer, Safari, Nokia, Sony,
Obijo, Motorola, Symbian, Android, webOS,
Blackberry, Samsung, MicroB
• User-installed
– Opera Mobile, Opera Mini, Firefox (Fennec) for
Mobile, Chromium, UC, SkyFire, Bolt
• Webkit
– Open source framework used by many browsers