Transcript Warm Up - emeselsyfert

February 24, 2015
persuasive technniques in commercials
Homework:
Review notes and study Unit 2 vocabulary flashcards.
Objective
I can identify and evaluate persuasive techniques and propaganda used in commercials and
advertisements.
Warm Up:
Take out 5 blank index cards. Turn to pg. 24 in your vocabulary book, and make
flashcards for words #6-10 - constrain, contemporary,depict, disinterested,
encompass
Think about a commercial that you have seen
recently that you felt was very persuasive maybe you even went out and purchased the
product or at least are interested in purchasing
it in the future. What made the commercial so
convincing?
elements
of commercials
https://www.ncta.com/platform/wp-content/uploads/2012/12/tv-commercial-break-workouts-img-15684.jpg
elements of commercials
images, words and
slogans
elements of commercials
images, words and
slogans
sounds
elements of commercials
propoganda
images, words and
slogans
sounds
elements of commercials
propoganda
images, words and
slogans
a simple, carefully worded phrase intended
to give a positive impression of the product.
sounds
elements of commercials
propoganda
images, words and
slogans
a simple, carefully worded phrase intended
to give a positive impression of the product.
sounds
dialogue
elements of commercials
propoganda
images, words and
slogans
a simple, carefully worded phrase intended
to give a positive impression of the product.
sounds
dialogue
narration
elements of commercials
propoganda
images, words and
slogans
a simple, carefully worded phrase intended
to give a positive impression of the product.
sounds
dialogue
narration
music
elements of commercials
propoganda
images, words and
slogans
the attempt to convince an
audience to accept ideas without
considering other viewpoints
a simple, carefully worded phrase intended
to give a positive impression of the product.
sounds
dialogue
narration
music
slogans
a simple, carefully worded phrase intended to give a positive impression of the
product.
Eat fresh
Subway
I'm lovin' it
McDonald's
Good to the last drop
Maxwell House
Have it your way
Burger King
What's in your wallet
Capital One
The family company
Johnson &
Johnson
Because I'm worth it
L'oreal
Improving home improvement
Lowes
Expect More. Pay Less.
Target
The ultimate driving machine.
BMW
The world's online marketplace.
ebay
Magically delicious.
Lucky Charms
The un-cola.
7 up
Think outside the bun.
Taco Bell
Always low prices. Always.
Walmart
Shark Tank Luminaid
https://www.youtube.com/watch?v=1x76SuEgj_8
Now you try! Come up with a clever
catchphrase slogan for the following products:
knife set
http://maxcdn.thedesigninspiration.com/wp-content/uploads/2012/05/Creative-Products-013.jpg
baby shower cap
http://www.clickypix.com/wp-content/uploads/2013/09/odd-cool-products-we-want-14.jpg
tree book shelves
http://www.likecool.com/Home/Store/Tree%20Bookshelf/Tree-Bookshelf.jpg
http://dailycreativity.net/wp-content/uploads/2013/04/0iBtN.jpg
corner cat scratcher
https://s-media-cache-ak0.pinimg.com/236x/25/18/ac/2518ac53976a694329e62a7e51d371b4.jpg
propaganda
any form of communication that is so
distorted that it conveys false or misleading
information to advance a specific belief or
cause.
Propaganda attempts to convince an
audience without considering other
viewpoints
http://www.gwennseemel.com/images/blog08/Rosie.jpg
Propaganda techniques in advertising
http://thumbs.dreamstime.com/x/tv-commercial-19014989.jpg
bandwagon appeal
http://t1.gstatic.com/images?q=tbn:ANd9GcTdHXdTCVaOo1feB4BlqEVEbNG1p88yo8tJ_nPkN73JN9sHV0CKQA
takes advantage of people's desire to be part of a group or be
popular.
Everyone else is doing it. Why aren't you?
LeBron James and Chromebook
https://www.youtube.com/watch?v=n6S1JoCSVNU
https://www.youtube.com/watch?v=S95J5BowMmk
stereotype
presents a narrow, fixed idea
about all the members of a
certain group.
No politician can be trusted.
https://nattykuume.files.wordpress.com/2012/02/police-stereotype.jpg
I am Man - Burger King
https://www.youtube.com/watch?v=8tZR3M7SQwA
https://wallacenicoler.files.wordpress.com/2014/10/dr-pepper-101.jpg
name-calling
the use of loaded words to create negative feelings about a
person, group or thing.
Only a tree-hugger would try to protect that park from developers.
http://www.freeworldu.org/Plumbing/FlashcardImages/10090/d4953ebe-40c5-4d57-9b7d-55fa65ecd68a.jpg
http://graphics8.nytimes.com/images/2008/11/04/business/04adco-inline2-190.jpg
snob appeal
sends a message that something
is valuable because only "special"
people appreciate it.
Our jeans are designed for people who insist on quality.
http://3.bp.blogspot.com/-ALcHZDy5YdQ/T0FBj8Ig0QI/AAAAAAAAAFg/qkhMzxbStmo/s220/snob2.gif
https://medialiteracysp13.files.wordpress.com/2013/04/rolex.jpg
http://www.marcresearch.com/blogs/merrill/wp-content/uploads/2009/06/starbucks_ad_2.jpg
endorsement
a recommendation made by
someone who is well-known,
but not necessarily an authority.
Celebrities use their fame to persuade you to believe in a cause, candidate
or product.
http://notebook.stc.org/wp-content/uploads/2011/11/Brown-print.jpg
Nike billboard
http://paavodesign.files.wordpress.com/2012/04/cometogether2.jpg
Nike billboard
BANDWAGON APPEAL
The Nike swoosh symbol is filled with
all the different kinds of Nike shoes,
showing consumers the variety of
products made by their company and
insinuating that there is a Nike shoe
out there for everyone. By saying
"come together," Nike is
trying to get the customer to feel like they can belong in a group with all the other people that already have Nike shoes, like it's one
big happy Nike-wearing family. The "right now" pressures consumers into feeling like they need to purchase Nike shoes as soon as
possible so that they don't missed out.
http://paavodesign.files.wordpress.com/2012/04/cometogether2.jpg
Nike magazine ad
http://files.coloribus.com/files/adsarchive/part_1151/11517355/file/nike-sparq-lindsey-tarpley-small-38820.jpg
Nike magazine ad
SNOB APPEAL
The wording "My better is better than your better" appeals to
people's desire to have / be the best. Consumers may read that and
feel like they need to get some Nike shoes in order to be better than
people who wear other shoes. Nike wants people who wear other
shoes to feel inferior because they are not wearing the Nike brand of
shoes. They know people want the best, and by purchasing Nikes
they are on their way to being the best.
http://files.coloribus.com/files/adsarchive/part_1151/11517355/file/nike-sparq-lindsey-tarpley-small-38820.jpg
Nike commercial
https://www.youtube.com/watch?v=FpKduqYmALw
ENDORSEMENT
The commercial has celebrity football player Tom Brady. The commercial is trying to say that Nike encourages everyday people to
be better, to challenge themselves, to do more than they ever thought they could. In the end, they could be so good that they surpass
the skills of top athletes.