Transcript Chaotic_Content_ENGLISH

Chaotic Content
Music. Licensing. Production.
www.chaoticcontent.net
Table of Contents
Company Introduction………………………………………………………….3
Our Mission………………………………………………………..4
Our History………………………………………………………...5
The Team………………………………………………………….6-7
What Is Music Licensing?...........................................................................8-9
Numbers and Statistics…………………………………………..10
The Future…………………………………………………………11
Chaotic Content Music Library………………………………………………..12
Library Breakdown………………………………………………..13
Music Library Goals………………………………………………14
Client List………………………………………………………………………..15
Past Projects and Placements…………………………………..16
Business Plan Overview……………………………………………………….17
Target Industries and Clients…………………………………….18
Reaching Our Targets…………………………………………….19
Our Proposal……………………………………………………….20
Contact Information………………………………………………..21
Company Introduction
Chaotic Content is a full-service music solutions and music licensing company based in Santa
Monica, California. We work with our clients to provide music and audio solutions and
enhancements for their media projects. At the heart of our business is our ever-growing and
diverse music library, from which we publish and license audio content to various professional
media projects on behalf of our content providers.
Founded by award-winning composer and creative director, Woody Pak, Chaotic Content is
proud to consistently deliver high quality music, both in the form of licensing and original
customized work, to clients across a wide range of media platforms including feature films, TV,
commercials, video games, documentaries, websites and interactive media.
Our Mission
Chaotic Content strives to enhance, support and empower the global media
community with cutting-edge musical and audio solutions, with an emphasis on
international, ethnic and crossover influenced content. Through full service
audio licensing, production, customization, sourcing and procurement, it is
our perpetual aim to connect seekers with the most cosmopolitan and diverse
range of content and creators from all corners of the world and all levels of
success, while maintaining the highest level of product, service and ethical
standards. If music is the true universal language, then Chaotic Content is your
bridge to the world!
Our History
Chaotic Content was founded by Woody Pak (composer), Gloria Lee (ethnomusicologist), and
Brigette Noh (lawyer) in the Fall of 2006 with the vision to provide a supportive base of services for
music artists. The vision included helping artists to monetize upon their musical creations by
offering music content for various media spaces that include network television, feature films,
documentaries, as well as commercials.
Within just 3 years, Chaotic Content had already experienced great success in extending our artists’
content reach to many media spaces. Some notable projects and placements include Korean
Airlines and Hyundai television commercials, numerous documentaries that include Planet B-Boy
and Girls on the Wall, Nexon video games, the hit TV show Burn Notice, The Ellen DeGeneres
Show, and numerous musical contributions to the MTV network.
By reaching out to artists, composers and producers from all over the world, Chaotic Content’s
catalog grew from around 1,000 tracks in early 2007 to over 7,000 as of the summer of 2010.
Throughout this rapid growth process, their content remained diverse and spanned across a variety
of genres, with a special emphasis on the collection of world and Asian music recordings by artists
from Korea.
Today, with more placements and a larger network of relationships in the media creation industries,
Chaotic Content is poised to continue on their growth trajectory and is always looking for more high
quality and diverse content to satisfy their expanding list of clients’ needs.
The Team
Meet the dedicated Chaotic Content Team:
Woody Pak – CEO/Creative Director
A multi-faceted composer, producer, and music entrepreneur, Woody is
not only the CEO of Chaotic Content, but also the driving force behind the
talented in-house creative team with extensive experience in film,
documentaries, musicals, and commercials. Woody is a graduate of both
MIT and the Juilliard School of Music.
Brigette Noh, Esq – CFO/Head of Publishing and Licensing
Brigette is a lawyer specializing in entertainment and intellectual property
law. A graduate of MIT, she went on to Harvard’s Kennedy School of
Government to obtain a master in Public Policy, followed by a J.D. and
M.Phil in Public Administration at New York University. Brigette handles
all of Chaotic Content’s publishing and licensing contracts, as well as
executive produces the various creative projects for the company.
The Team (continued)
Seung Hoon Oh – Associate Composer/Producer
Our resident traditional Korean and world music expert has a masters in
Korean traditional music theory and a BA in Korean traditional music
composition from Hanyang University in Seoul, Korea. Seung Hoon works
closely with Woody to contribute his creative talents and expertise to Chaotic
Content’s various music projects.
Justin Fong – Sales and Business Development Manager
Justin majored in music recording at the University of Southern California,
but spent the last 4 years in sales and sales management in the music and
consumer electronics industries. He heads Chaotic Content’s sales,
marketing and business development, and is the company liaison to their
client and partnership base.
Spenser Noh – Content Manager and Music Consultant
Spenser has a BS in Music Industry from Northeastern University in Boston,
MA. During his time in college he gained invaluable experience working for
numerous publishing/licensing companies. At Chaotic Content, he is in
charge of managing the catalog and also assists with music procurement and
music supervision consulting.
What is Music Licensing? (definition)
Music licensing is the licensed use of
copyrighted music and is intended to ensure
that the creators of musical works get paid for
their work.
In the United States, music licensing is
ubiquitous. The music that is heard on the
radio is licensed. The music on TV shows or
in movies are licensed as well. Even the
music being played at a restaurant is
licensed. We live in a world of music licensing
- a world where the rights to use music are
bought and sold every day.
There are several things that can be copyrighted
in any sound recording for a song:
• The actual sounds: the
performance of the work.
• The notes that the musicians play to
create the song: notes can be
embodied in sheet music.
• The lyrics for the song: lyrics can be
written down on a sheet of paper.
Once these elements have been copyrighted, the
owner of the rights can then license the song in
any way they choose.
What is Music Licensing? (application)
In the United States and other parts of the world, when a media or production company wants
to use a song for their product or project, they must obtain the rights or license to use the
song.
Here are some examples of when a song must be licensed:
• A video production company wants to use a song as background music.
• A TV show production wants to use a song as their opening credits music.
• A film producer wants to use a song for music playing from a car within the film.
• A commercial production studio wants to use a song in the commercial.
• A video game developer wants to use a song for their theme music.
• A radio station wants to play a song as part of its regular programming.
• A website designer wants to loop a song on the home page of a site.
• A restaurant owner wants to play a song as ambient music.
• A toy maker wants to play a song when a child pushes a button on the toy.
…and many other applications.
Music Licensing – Numbers and Statistics
The licensing fee for the rights to use a particular song for a project can vary greatly. Usually there
are no strict guidelines and the fee is negotiable between the licensor and licensee. Depending on
the popularity of the song/artist, the size and scope of a project, and the application of the music
within the project (forefront or background etc), licensing fees can range from as low as free to as
high as $100,000 or more per license.
Due to America’s growing appetite for media consumption, the music licensing industry continues to
expand. Despite declining music sales in North America over the last 5 years, music licensing
revenue has actually been steadily increasing:
Music Licensing Revenue in North America
3.8
3.7
3.6
3.5
3.4
3.3
3.2
3.1
3
2.9
Revenue in Billions of
Dollars
2005
2006
2007
2008
2009
Music Licensing – The Future
As more countries across the world begin to enforce music licensing practices in
the same manner that the United States currently does, global licensing revenues
could increase exponentially. Technology improvements, media accessibility and a
globalizing pop culture will increase worldwide media consumption and demand,
and ultimately increase music licensing revenue for these media projects.
Here are the figures for global music licensing revenues and projections for 2010
and 2011 (grabstats.com):
Global Music Licensing Revenue
9.5
9
8.5
Revenue in Billions of
Dollars
8
*projection
7.5
7
2006
2007
2008
2009
2010*
2011*
Chaotic Content Music Library
Chaotic Content’s library is diverse and contemporary, consisting of music from nearly all major
genre categories and various styles. As of the summer of 2010, we have approximately 7,000
songs on our catalog from hundreds of artists.
Website: chaoticcontent.net
Size of Library: 7,000 selections and growing
Genres and styles:
World/Ethnic
Asian Pop (K-pop, J-pop, C-pop etc)
Pop
Rock
Hip Hop
Dance
Classical
Jazz
Electronica
Latin
Orchestral
Heavy Metal
Folk
R&B/Soul
Funk
Country
Ambient
Gospel
New Age
Children
Holiday
Singer/Songwriter
Sound Effects
And more…
Music Library Breakdown
Our music library breakdown, by main genre:
Abstract/Ambient - 2%
Blues - 1%
Childrens - 1%
Classical - 1%
Country - 1%
Dance/Electronica - 6%
Funk - 1%
Hip Hop - 30%
Holiday 1%
Jazz - 2%
K-pop - 28%
Orchestral - 7%
Pop - 6%
R&B - 2%
Rock - 9%
Soundtrack/Score - 1%
World/Ethnic - 3%
Goals for our music library – Korean content
One of the unofficial goals of Chaotic Content is to help expose and promote Korean music, both
traditional and popular, to the American consumer. With a staff that consists of mostly Korean
Americans, it is not only our mission to place Korean content in various American media, but also
assist Korean artists in monetizing their work.
Over the last few years, Chaotic Content has acquired an extensive list of Korean traditional and
Korean pop content for licensing, the majority of which we have the exclusive rights to license
within the US and for US distributed projects.
Our Korean traditional and fusion library includes:
Baek In Young
Kang Eun Il’s Haegum Plus
Our K-pop library includes:
브라운아이드걸스 Brown Eyed Girls
디제이 디오씨 DJ DOC
드렁큰 타이거 Drunken Tiger
에픽 하이 Epik High
지오디 god
윤미래 Yoonmirae
And many more….
Our hope is to continue to acquire more Korean
music in our continued effort to promote Korean
content and artists in the US.
Client List
Our partial list of clients include:
AT&T
Dbox
French Connection
HBO
Honda
Hyundai
Intel
Korean Airlines
LG
Los Angeles Times
MTV
Nexon
Omega
Panasonic
Planet B-Boy
Prudential
Target
TNT
Trump
and more…
Past Projects and Placements
Notable past projects and placements include:
Black Picket Fences documentary film
California Lottery commercial
French Connection 2008 Spring/Summer collection video
Honda commercial
Hyundai commercial
Korean Airlines commercial
LG commercial
Los Angeles Times video feature on Last For One
Los Angeles Times video feature on The Lakers
MTV 2008 Movie Awards promo
Nexon’s Dungeon Fighter Online game
Nexon’s Maple Story online game trailer
Nexon’s Vindictus online game
Omega commercial
Panasonic commercial
Planet B-boy documentary film
Prudential commercial
Target commercial
The Grace Lee Project film
TNT network promo
Trump Plaza website
And more…
Business Plan Overview
In the US, the appetite and demand for
“world” and cultural crossover music has
been growing with the globalization of pop
culture, fitting perfectly with our niche and
branding strategy. This growing trend has
created an underserved need that Chaotic
Content can satisfy. While many music
licensing companies specialize in one
category or another, there are very few that
specialize in world or ethnic music, especially
of the Asian variety. Our goal is to be the
number one source for fulfilling this need.
Our plan moving forward is to further increase our focus on
the acquisition of high quality Asian content, and position our
company as the first “go-to” source for Asian traditional,
fusion and pop music among music content seekers in the
US. In doing so, we will satisfy our synergistic dual goals of
greater exposure and promotion of music content from Asia
through placements in high profile media projects, while also
creating a business model that will help monetize works for
Asian artists and content providers.
Target Industries and Clients
Some of the industries and specific clients we plan to target over the next few years are:
Industries:
Film Production
TV Production
TV Networks
Radio Stations
Music Supervision Houses
Advertising Production
Advertising Agencies
Trailer Production
Animation Studios
Video Gaming
Corporate Video Production
Mobile Phone Application
Website Production
Interactive Media
Audio Book Production
Ringtones
Target Clients:
Imagine Entertainment, Dreamworks
Bunim-Murray
ABC Disney, NBC Universal
ESPN, NPR
Chop Shop, Air Edel
Academy Films, Allen Roche Group
Aegis Group, Dentsu
Alternate Reality, Cimarron Group
Pixar, Dreamworks
Activision, EA Sports
Blue Marble, Seven Pictures
Five Mobile, Amadeus
352 Media, Iflexion
Snibbe Interactive
Cedar House, Audio-In-Books
Xingtone, Jamster
Reaching our Targets
In the past we have and will continue in the future to focus on reaching our target industries
and clients using a variety of methods:
Referrals and Network Connections
Direct Mail and Email campaigns
• Newsletters
• Specials/Promotions
• Surveys
Research, Lead Generation, and Cold Call
Trade Shows
• E3
• South By Southwest
Networking Events
• Film Festivals
• Workshops
• Panels
Event Marketing
• Sponsorships
• Partnerships
• Hosting events
Interactive Social Media Marketing
• Twitter
• Facebook
• Myspace
• LinkedIn
• Forums
Our Proposal
Chaotic Content is approaching your esteemed company in hopes of developing a fruitful new business
relationship. We see value in your high quality music content and are confident we can help promote, place
and monetize your works in the American media landscape. If agreed upon, we will include your music content
on our catalog and make your works available and searchable to seekers. When appropriate, we will also pitch
and recommend your music to various media projects in the film, TV, radio, advertising, gaming, and web
industries for placement and licensing.
In the event that we license your content and collect any licensing fees, we would distribute a portion to your
company, as determined by our agreement. There will be no obligation on your company’s part to provide
financial or promotional support. Our goal is simply to create a demand for your content among our clients and
potential clients and generate revenue for the licensing of your works.
We hope you will consider our offer to your company for this opportunity to work together. Please contact us if
you have any questions or concerns. We invite you to correspond with us in the manner that is most
convenient. Thank you!
Contact Information
Chaotic Content
912 Colorado Avenue
Santa Monica, CA 90401
United States of America
p: 310-264-1413
f: 310-496-2494
[email protected]
www.chaoticcontent.net