Transcript Presentation

Yummy Interactive, Inc.
Oct 22, 2009
www.yummy.net
Cloud Gaming
Christopher Hennebery, CD
Director of Software Distribution
Pop Quiz
What is the largest
gaming portal?
"Playfish's user base alone
has grown from 35 million to
60 million players in the last year alone" .tech-net
What is the number #1 game
authoring platform?
• Has a 98% install base worldwide
• Been around for 13 years
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What is the Cloud?
Cloud computing is the process of distributing business and
functional processes across multiple, internet bases
resources. It acts as both application & platform.
PC's drove computing, Internet drove distributed systems
and internet appliances will drive cloud computing
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Where is the Cloud
Out with the old
Outlook and Notes
Microsoft Word
Static CRM
Video Games
Music
PowerPoint
Scrapbook
Excel
Movies and TV
Accounting Software
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In with the new
Facebook or Twitter
Google Docs
Linkedin or Salesforce.com
Onlive and GaiKai
Last.FM or iMeem
Google Docs
Flickr or Facebook
Google Docs
Hulu
Clarity Accounting
Why the Cloud?
•Scalable and
extensible
•No more
versioning
•Not reliant on the
local host
•Full control of the
product, post sale
•Avoids channel
conflict
•Simplified
support
•No piracy
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So is Cloud Computing
going to be successful in
the gaming industry?
No Dependencies
Does not tie you to the internet
"Kudos to Google for committing to dataportability in its online applications: its new
"Data Liberation Front" initiative makes it
easier to take your data and move it back to
your own computer, or a competing
service." BoingBoing
Fewer Barriers to Adoption
• Netbooks sales have increased
by over 400% in the last two Q's
• Banwidth prices decreasing
• More companies switching over
to cloud services and distribution
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New Methods
...of Consumption



More online consumption and distribution
More downward pressure on pricing of physical
products and offsetting through online/mobile
channels
Fewer POS opportunities... retail continues to move
online
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And this means….
Resource Distribution
 Platform agnostic
 Managing game
resources
 Unified code base
Reduced reliance on
host systems
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



Social Accessibility
Peer to peer
Network gaming
Profile management
across games
Centralized yet
diverse environments
Impact on the Gaming Business
Symbiotic Relationships


Game companies push the limits on system requirements
Hardware manufactures rely on games to drive sale
Consoles?

No reliance on consoles
$25 Billion in
Consoles
The Game Utility Company


$35 Billion in
Games
Game access becomes commoditized
Method of distribution is no longer relevant
$60
Billion
Game Publishers

Game publishers redirect efforts towards networks and the games
themselves
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New vs Old
Old Dynamic
New Dynamic
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And the winner is…
The Winners




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Telcoms and Cablecos
Software Publishers and game creators
Game consumers
Mobile device makers
Game Network service providers
The Losers


Console makers
Direct to consumer hardware providers
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The end
QUESTIONS
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