Transcript Essenta DR Compact Messages - quast

Digital for everyone!
Essenta DR Compact
Internal Sales training presentation
DXR BT Eco marketing
Suitable for internal training material for modality specialist, X-ray
specialist, and account manager
3 Main customer Benefits
1. Digital Radiography system with low cost ownership
2. Compact and easy to operate, fits into small
radiography room (minimum height: 2.5 m)
3. Robust and reliable performance with true Philips
components
(detector, Eleva workspot and UNIQUE image processing)
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3 Main general Messages
- Digital for Everyone High efficiency, low investment
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Improved department efficiency through digital
Very compact to fit into small radiography rooms
Philips quality inside
All for an affordable price with low cost of ownership
Fast and simple
• Intuitive Eleva user interface
• Easy and fast manual system operation
• Seamless integration into your hospital network
One system for all general radiography applications
• Cost-effective solution for your digital chest room
enabling full application flexibility
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Decision maker specific sales messages
(distinguished between developed market and emerging market)
• For Hospital CEO and radiological department director
Developed Market
Emerging Market
High efficiency, improved ROI, strong serviceability
High efficiency, improved ROI, excellent system
uptime
•Higher business efficiency via full digitalization - workflow improvement
results in higher patient throughput, and ultimately help hospital achieve
higher income and patient satisfaction.
•Higher ROI – With Essenta DR Compact, the total cost of ownership for
radiology x-ray life cycle will become lower because no need to invest in
cassette, reader, chemical, dark room…etc.
•Reliable global partner - 24x7 global customer service, global spare parts
availability.
•Green hospital by adopting DR – less papers and chemicals
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•Higher business efficiency via full digitalization - workflow improvement
results in higher patient throughput, and ultimately help hospital achieve
higher income and patient satisfaction.
•Higher ROI – Firstly, Essenta DR Compact is a low cost DR within Philips
DR family. Secondly, the total cost of ownership for radiology x-ray life cycle
will become lower because no need to invest in cassette, reader, chemical,
dark room…etc.
•High system reliability – minimize risks of system shut down and stabilize
daily patient throughput.
•Superior after sale service - 24x7 global customer service, global spare
parts availability.
Decision maker specific sales messages
(distinguished between developed market and emerging market)
• For radiologist
Developed Market
Emerging Market
Improved diagnostic efficiency
Improved diagnostic efficiency
•Easy connectivity and accessibility of clinical images crossover
PACS/HIS/RIS.
•Improved image quality thanks to Philips UNIQUE imaging
processing software
•Improved workflow thanks to Philips Eleva Workspot
•Improved image quality thanks to Philips UNIQUE imaging
processing software.
•Improved workflow thanks to Eleva Workspot – faster reporting
speed reduces waiting time of radiologist and patient
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Decision maker specific sales messages
(distinguished between developed market and emerging market)
• For radiographer (technologist, technician)
Developed Market
Emerging Market
Easy-to-use system
• U-arm & manual movement enable full examination
capability and faster examinations.
• No cassette, reader, or chemicals is required. The
technician does not need to maintain cassette and
reader conditions or chemicals but only concentrates
on examination and patient
• Philips intuitive user interface Eleva workspot is easy
to use and learn.
• Thanks to improved workflow, be able to spend more
time with patient which increases patient satisfaction
High Workflow Efficiency, Easy-to-use/learn system
• U-arm & manual movement is easy to operate, and
enable full examination capability and faster
examinations.
• No cassette, reader, or chemicals is required. The
technician does not need to maintain cassette and
reader conditions or chemicals but only concentrates
on examination and patient
• Philips intuitive user interface Eleva workspot is easy
to use and learn.
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Product Components Overview
High performance generator
-Enable customer specific solutions
-50, 65 or 80 kW
UNIQUE image processing
- Enhances image quality
● Affordable Digital
● Robust and reliable
Philips unique Variofocus tube
-Always bring optimum focus for IQ
-RO 1750, SRO 33100, SRO 2550
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● Compact and Easy to Use Eleva workspot workstation
-Extremely easy customer workflow
● One for All Applications-19“ TFT display or LCD Touch screen
Stability Philips Detector
-Reduce service and costs
-QuantMaster 3543RG
Selectable trolley
- Extended customer requirements
Where is the target segment?
Essenta DR
- Complementary Product for
High End DR
- Own Segment and own
Competition
High-end
750M Euro
Essenta DR
Compact
Mid-end DR
(CR, high-end analog, local DR)
Low-end
(analog)
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- Own Segment
- Attacking Bucky+CR
solutions
- Attacking smaller
local DR competitors
Qualify your customer
Customer Price (KEuro)
DR Competition Portfolio - 2010
200
DiDi family
Essenta DR
VX+
Trixell 4600
DR 7500
150
Definium 6000/8000
DigiEye 760 Trixell 4600
Rad Speed M
DigiEye 560
100
Essenta DR
Compact
VMI DR-2D
Multix Focus DR
Radnext50
Linglong DR-F
or Tejas
P.S.
Local players are display
FD u-arm at CMEF.
SFDA Pending
Canon FD
Multix M
Varian FD
CCD detector
50
Low-end
35
U-arm system
CCD detector
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U-arm system
Flat Panel detector
Bucky + Wallstand
(Floor Mounted)
Ceiling suspension + Wallstand
(FD or CCD)
System Performance
GE‘s Definium 5000
vs. Philips’ Essenta DR Compact
• GE claims
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“state-of-the-art” image quality/processing: Automatic acquisition,
Anatomical view-based and Customizable digital image processing .
Ease of use user interface.
• We counter
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Fit to a lower ceiling height room around 2.5m.
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Easy to use thanks to manual movement - Faster accessibility of
necessary positioning.
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Eleva interface – standardized in DXR DR, standardized, intuitive and
easy to use.
• Other strengths
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Philips QuantMaster detector – no extra cupboard cooling required.
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Toshiba‘s T.Rad plus digital
vs. Philips’ Essenta DR Compact
• Toshiba claims
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Stitching software available (optional).
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Removal Detector (Canon CXDI-50).
C-Arm design: flexible exams and productivity improvement.
• We counter
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Stitching on CR cassette possible. Just one shot. No retake necessary
due to moving patients.
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Eleva interface – standardized in DXR DR, intuitive and easy to use.
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Easy to use thanks to manual movement - Faster accessibility of
necessary positioning.
• Other strengths
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Philips QuantMaster detector – not a 3rd party detector like Canon
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Fit to a lower ceiling height room around 2.5m
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Kodak/Carestream‘s DirectView DR 3500
vs. Philips’ Essenta DR Compact
• Carestream claims
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Auto-positioning (optional), tiltable table, Patient Safety (pressure sensors
and infrared sensors)
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One console controls all imaging functions (with touchscreen) increases
productivity and workflow
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Optional softwares (i.a. Capture Link System for fully integrated CR, EVP Software
extends image latitude without loss of detail contrast
• We counter
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Easy to use thanks to manual movement - Auto Positioning takes to time for
positioning. Essenta DR compact is faster accessibility of necessary positioning
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Touch screen is available with Eleva UI – standardized in DXR DR, intuitive and
easy to use
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PCR is available (not integrated), easy to use because of the same Eleva UI
• Other strengths
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Philips QuantMaster detector – not a 3rd party detector like Canon
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Fit to a lower ceiling height room around 2.5m
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IDC‘s Xplorer 1600
vs. Philips’ Essenta DR Compact
• Carestream claims
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„highest image quality all at a very affordable price“
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“Proven CCD technology”
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Xplorer 1600 Plus has some additional features (LCD screen,
arm-angle indicator, remote control).
• We counter
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CCD is less quality then any Flat detector and old technology.
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Easy to use thanks to manual movement - Auto Positioning takes to time for
positioning. Essenta DR compact is faster accessibility of necessary positioning
• Strengths of Philips
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Service organisation is a weak – Philips can offer 24/7 support and has enough repair
parts in service centers grobally.
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Philips own flat detector, QuantMaster, is in.- high reliability
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PCR is available (not integrated), easy to use because of the same Eleva UI.
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Eleva interface – standardized in DXR DR, intuitive and easy to use.
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Fit to a lower ceiling height room around 2.5m.
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Fuji‘s Unity SpeedSuite
vs. Philips’ Essenta DR Compact
• Messages
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Fast and easy positioning of the system and patient Auto-positioning for control
console
Touch screen selection on X-ray tube and console allowing easy and faster access
One fast for quick system positioning and the other slow for ease of positioning
during difficult exams
• Counter arguments
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Easy to use thanks to manual movement - Auto Positioning takes to time for
positioning. Essenta DR compact is faster accessibility of necessary positioning.
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Touch screen monitor on the console is available.
• Strengths of Philips
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Philips own flat detector, QuantMaster, is in.- high reliability
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PCR is available (not integrated), easy to use because of the same Eleva UI.
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Eleva interface – standardized in DXR DR, intuitive and easy to use.
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Fit to a lower ceiling height room around 2.5m.
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GE LingLong
vs. Philips’ Essenta DR Compact
• Messages
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In 2008,GE launched Tejas DR-F in India and Linglong DR-F in China 2009.
Low-cost and entry-level DR to emerging markets
GE own Portable FD for free exposure is highlight and regarded as a key selling point. Fast image acquisition
(image available preview in 7s)
Optional image stitching for multi-image acquisition and reconstruction
Touch-screen monitor is optional
• Counter arguments
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The same geometry from its analog system-XR6000, no new features. So far, installation quantity in China and
India is not much.
Bad performance of GE detector: size 41 x 41 cm; 2k x 2k; 2.5 lp/mm; pixel pitch of 200 µm
Portable detector requires operator always take care of the detector with more efforts, attentions
Negative from customer for the stitching function due to the non-accurate bad stitching
No customers use GE touch-screen, because its UI is not suitable for that operation, too many clicks with too
small and complicated buttons
No CR integrated solution
• Strengths of Philips
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Compact design (only needs 2.5 m room height), ease of use with affordable cost
Philips new own detector, better performance: size 35x43 cm; 2kx2.3k; 2.75 lp/mm; pixel pitch of182 µm
Good performance stitching function
Friendly Eleva workspot, support touch-screen display
PCR integration
Positioning What are differences?
Essenta DR vs Essenta DR Compact
Product
Characteristic
Essenta DR
Essenta DR Compact
Detector
Trixell 43 x 43 cm (17“ x 17“)
• DQE 0/1/2 lp/mm, 66/51/43% @ 3.2
µGy
• Pixel size: 143 μm
• Matrix: 3001 x 3001
Quantmaster 35 x 43 cm (14“ x 17“)
• DQE: 0.1/1/2 lp/mm 34/15/5.3%@
5µGy
• Pixel size: 182 µm
• Matrix: 1920 x 2367
Room requirements
2,80 m (9‘ 2.2“) room height
Min room dimensions with trolley :
4,40 X 4,00 m
(14‘ 5.2“ x 13‘ 1.5“)
2,50 m (8‘ 2.4“) room height
Min room dimensions with trolley:
4,10 X 3,90 m
(13‘ 5.4“ x 12‘ 9.5“)
Grid
Oscillating
Fixed
Remote Control
Yes
No
LCD display on
collimator
Yes
No
System operation
Automatic (motorized)
Manual
Only tube side is moving
Tube and detector side are moving
Geometry
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Positioning What are the same?
Essenta DR vs Essenta DR Compact
Product
Characteristic
Essenta DR
Image Processing
UNIQUE (UNified Image QUality Enhancement)
Workspot
Eleva Workspot
Components
Tube: RO 1750, SRO 2550, SRO 33100
Generator: 50 / 65 / 80 kW
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Essenta DR Compact
Philips QuantMaster 3543RG
• Implemented customer feedbacks and developed over 2 years
• The large imaging area of 35 x 43 cm is equal to the larger CR
cassette size, for straightforward integration into existing and/or
new products.
• HSS (High Stability Scintillator) is stable to humidity, which makes
the image quality stable over the entire lifetime.
• Compact-design:
– Easy component separation for scrap purposes or recycle
– Lead-free PCBs
– Low power consumption
– ‘Green’ packaging
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Clinical images
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Eleva Workspot
Efficient Workflow
Patient registry and
select examination
(Based on separate generator control)
Position patient
Align and collimate beam
Workflow:
Workflow:
Workflow:
RIS query or patient entry, select
patient and examination section
Position patient with system
geometry operation
Align and collimate beam at
patient exposure body-part
Select exposure data
Workflow:
Select exposure data on generator
control console, incl. KV, mAs etc.
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Acquisition and Check IQ
Post-processing,
Reporting, Archiving
Workflow:
Workflow:
Release x-ray and check image
quality on DR standard workstation
Image post-processing if necessary,
reporting and archive images,
complete examination
Application capability (all applications, below e.g.)
Under table (Trolley)
Sitting
Horizontal X-ray beam
Oblique
Oblique Cervical Spines
(also for Lumbar Spines)
Lateral Sitting
Decubitus Chest
Supine Abdomen
Skull lateral
Townes
Lumbar Spine lateral
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Many videos and photos are available in the DXR intranet. Please refer it.
http://pww.incenter.ms.philips.com/Default.aspx?tabid=3767
Townes
Cross lateral
Supine Chest in bed
with cassette
Standing Feet on cassette
Customer feedbacks
Germany, Radiologische Gemeinschaftspraxis Rendsburg Angelika Barnau, technologist
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Private practice, offering the full spectrum of radiology service. The practice
gives a full range of diagnostic.
Using the Essenta DR Compact since June 2009.
Has met our expectations regarding ease of use, faster operation, and it fits to
our small room.
The system works smooth without any trouble after the installation and the
QuantMaster detector provides proved clinical images. So, the Essenta DR
Compact is a reliable system.
The U-arm geometry is very easy to handle and fast to approach necessary
positioning.
The ergonomic user interface – Eleva Workspot – helps us improve our workflow.
Now we spend less examination time for the same amount of patient before.
Essenta DR Compact is especially welcome for digitization.
• Connected to our RIS and PACS systems
• Contributes to improve our workflow
The Philips UNIQUE image processing software had provided image quality and
gives high image consistency
• To increase diagnostic confidence and reporting speed.
• Contributes to the satisfaction of the radiographers and radiologists.
Customer feedbacks
Indonesia, Suetomo Hospital
• The RSUD Dr Soetomo Hospital is one of the largest hospitals in Surabaya,
Indonesia, offering a full range of radiological diagnostics.
• Using Philips Essenta DR Compact Digital Radiology System since October 2009
• The system works smoothly after installation, and it has met our expectations for
ease of use, workflow improvement, especially in the cases of multiple
examinations.
• The U-arm geometry is easy to operate and rotate to approach various
positioning.
• Working together with the intuitive Eleva user interface, Essenta DR Compact
helped us improve our workflow and hence increase our patient throughput.
• perform approximately 200 examinations per week by Essenta DR Compact.
• Thanks to the QuantMaster Detector and the UNIQUE image-processing software,
Essenta DR Compact ensures proven quality of clinical image, high image
consistency and fast reporting speed, to increase diagnostic confidence, and
therefore to contribute to the high satisfaction of the technicians and
radiologists.
Mutualidad de Futbolistas Españoles, Barcelona, Spain
“We are very happy with the image quality, Now we can see much better the
small fissures, as we mainly have young soccer players as patients who injured
during their training.”
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Customer feedbacks in congresses Very simple,
easy to use
I “LOVE” it!
Good to fit to lower ceiling
Very flexible
This is exactly a
“Sense and Simplicity”
product!!
I saw many similar systems here, all
companies spoke similar talk, but
when I touched and saw systems, it
did not fit my requirements…
But, but, I can say, this system is
exactly what I want to have and
the No. 1 system!!
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Global Customer / Show Site
Hospital
Country
Rendsburg clinic
Germany
Sutomo hospital
Indonesia
Mutualidad de Futbalistas
Spain
Fundecio Salut Emporda
Spain
Horizon Radiology
Sir Gangaram Hospital
Chatswood Diagnositc Centre
Centre Hospitalier Universitaire Clermont Ferrand Cedex
Radiologische-Nuk Tearmedizinische
New Zealand
India
Australia
France
Germany
Port Elizabet, Livingstone Hospital
Spain
Institut Catala de la Salut
Spain
IDIC
Vietnam
Praxis Schleiden
Germany
Saraya Scan
Biomechanic Chiropractic group
Montana
Saarlouis
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Egypt
Australia
Switzerland
Germany
Global Customer / Show Site
Spain
Germany
France
USA
Indonesia
Egypt
India
Australia
Vietnam
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New Zealand
26
PACS solution in BU HI
• PACS solution
– HI showed new functional and cost effective software to emerging
markets
MDC PACS
– Microsoft word reporting function
– CD burner on your computer
– orderable via HI catalogue
MDC PACS is a license based product
dedicated to offering cost-effective
solutions for smaller enterprise hospitals
and imaging centers.
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Full set of tools available
MarCom material
• Sales tools
• Value Communication Brief (VCB)
• Product brochure
• Product Specification
• Clinical Images
• Customer presentation
• Photos and movies
• Application guide
• Return on investment calculation sheet
• Drawings
• FAQ
• Competitor comparison
Intranet Link:
http://pww.incenter.ms.philips.com/Default.aspx?tabid=3767
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Require low ceiling height
COMPACT system for COMPACT room
• Only low room height needed (2.50 m / 8’2.4”)
• Min. room size
• 4,1m x 3,9m with trolley
• 3,25 m x 2,50 m without trolley (10’ 6.6” x 8’ 2.4”)
Min. Room Height
Just 2.5m
3.9 m
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4.1 m
30
Service cost
Product
Characteristic
Essenta DR
Essenta DR Compact
Image Processing
UNIQUE (UNified Image QUality Enhancement)
Workspot
Eleva Workspot
Components
Tube: RO 1750, SRO 2550, SRO 33100
Generator: 50 / 65 / 80 kW
Service Agreement
Pricing
DiDi 1 detector
Essenta DR
Essenta DR Compact
(most sold)
Silver (7%)
€ 12,500
€ 8,500
€ 7,700
Gold (8%)
€ 14,500
€ 10,500
€ 8,800
Platinum (9%)
€ 16,500
€ 11,750
€ 9,900
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Financial benefit
Return on Investment
Essenta DR Compact gives best ROI to customer!
China
Please access to the DXR intranet for detail information.
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Financial benefit
Return on Investment
Essenta DR Compact gives best ROI to customer!
Germany
United States
Please access to the DXR intranet for detail information.
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