Transcript Radio powerpoint

WHAT MAKES A GOOD RADIO
ADVERTISEMENT?
• The music must be easy to sing and remember
using only a small number of notes.
• Music should be catchy with a good “hook”.
• Instruments must reflect the nature of the
product with appropriate sound effects where
necessary
• The advertisement should be short and
repetitive to ensure information is retained by
the listener.
LISTEN TO THE FOLLOWING
RADIO COMMERCIAL…
Create a new document and
answer the following
questions:
Advertisement 1
1.
What product is being
advertised?
2.
What is the name or hook of
the product?
3.
What age group is the ad
aimed at?
4.
How is music used in this
ad?
5.
How would you classify the
music?
6.
What makes this a good ad?
Click
to hear
LISTEN TO THE FOLLOWING
RADIO COMMERCIAL…
Advertisement 2
1.
2.
3.
4.
5.
What product is being
advertised?
What is the name or hook of
the product?
What age group is the ad
aimed at?
How is music used in this
ad?
What makes this a good ad?
Click to hear
LISTEN TO THE FOLLOWING
RADIO COMMERCIAL…
Advertisement 3
1.
2.
3.
4.
5.
What product is being
advertised?
What is the name or hook of
the product?
Who is the ad aimed at?
How is music or sound
effects used in this ad?
What makes this a good ad?
Click to hear
LISTEN TO THE FOLLOWING
RADIO COMMERCIAL… Click to hear
Advertisement 4
1.
2.
3.
4.
5.
What product is being
advertised?
What is the name or hook of
the product?
Write out the structure of the
music used in this ad?
How is music used in this
ad?
What makes this a good ad?
LISTEN TO THE FOLLOWING
RADIO COMMERCIAL…
Advertisement 5
1.
2.
3.
4.
5.
6.
What product is being
advertised?
What is the name or hook of
the product?
Who is the ad aimed at?
How is music used in this
ad?
What instruments are used
for the music?
What makes this a good ad?
Click to hear
LISTEN TO THE FOLLOWING
RADIO COMMERCIAL…
Click to hear
Advertisement 6
1.
2.
3.
4.
5.
6.
What product is being
advertised?
What is the name or hook of
the product?
How many times do you
hear the hook in this ad?
What age group is the ad
aimed at?
How is music used in this
ad?
What makes this a good ad?
LISTEN TO THE FOLLOWING
RADIO COMMERCIAL…
Advertisement 7
1.
2.
3.
4.
5.
6.
7.
What product is being
advertised?
What is the name or hook of
the product?
Who is the ad aimed at?
How is music used in this
ad?
List the instruments used.
Write out the structure of this
ad?
What makes this a good ad?
Click to hear
LISTEN TO THE FOLLOWING
RADIO COMMERCIAL…
Click to hear
Advertisement 8
1.
2.
3.
4.
5.
What product is being
advertised?
What is the name or hook of
the product?
What age group is the ad
aimed at?
How is music used in this
ad?
What makes this a good ad?
LISTEN TO THE FOLLOWING
RADIO COMMERCIAL…
Click to hear
Advertisement 9
1.
2.
3.
4.
5.
What product is being
advertised?
What is the name or hook of
the product?
Who is the ad aimed at?
How is music used in this
ad?
What makes this a good ad?
HISTORY OF THE RADIO
INDUSTRY
Read the following information and answer
the questions in your books.
KDKA in Pittsburgh was one of the first
radio stations in the United States,
broadcasting the winner of the Harding Cox presidential election in 1920 [under the
call letters 8ZZ]. By 1922 there were over
500 licensed stations operating in America,
but less than 2 million homes equipped with
radios. The 1920s and '30s saw an
increased emphasis on the improvement of
radio technology, moving away from the
head sets and wet/dry battery power to
include speakers, AC power and with the
radio enclosed in a cabinet. Stations worked
to develop increases in frequency distance,
strength and power as well as
experimenting with ways to lower the
prevalence of unwanted background
sounds and static.
1.
2.
3.
Where did one of the first U.S. radio
stations originate?
How many licensed stations operated by
1922?
With the developments during the 1920s
and 1930s, how did radio change?
•
The concept of creating networks, where
stations would form chains to
simultaneously broadcast programs, was
created during the mid-1920s. In 1926, the
National Broadcasting Company (NBC)
was formed under the auspices of its
parent company, Radio Corporation of
America (RCA), with two networks of 24
stations. By 1928, a third network was
introduced, Columbia Broadcasting
Systems (CBS) with 16 stations.
•
The Depression had a major impact on the
number of radio listeners. The cost of
radios became more affordable with the
sale of table-top models, and the radio
provided free entertainment in a period of
economic hardship. Programming had
become more developed, and news,
dramas and comedy were becoming
standards on all the stations. By 1939
there were 1,465 stations in the United
States and four networks. At the start of
the 1940s, the number of households
owning a radio had more than doubled.
4. What do the following abbreviations stand for:
NBC, RCA and CBS?
5. Why was radio seen as a positive thing during the
Depression?
6. What was added to the programming on radio
during the Depression?
•
Government involvement in the radio industry began with the formation
of the Federal Communications Commission (FCC) in 1934. The FCC
was given the power to grant licenses and enforce legislation relating to
ownership practices, radio frequencies, and broadcast programming
restrictions. The FCC regulated power usage by radio stations during
World War II and prevented the establishment of new stations during
that time.
•
By the end of WWII, 95% of all homes had radios, but by the early 1950s
television already had begun to erode its popularity. Radio stations
began to shift their programming focus from news and story segments to
mostly music. The introduction of the transistor radio was able to
positively impact radio growth in the face of the threat of television by
allowing for the production of cheap, portable radios that could be used
in cars or outdoors.
7. What do the letters FCC stand for?
8. What was the role of the FCC?
9. Why did radio become less popular by the 1950s?
10. What was developed to maintain the interest in
radio during this time?
The growth of rock and roll as a popular music form, as well as
access to transistor radios by youth, helped stations to flourish in
the 1950s and 1960s. The 1970s and '80s saw the increasing
popularity of FM stations because of better sound quality and
innovative music programming. With FM's success, AM stations
focused more on talk and news radio, and saw a continuing decline
in listenership.
11. Why did the use of radios increase during the 1950s and 1960s?
12. Why were FM stations more popular then AM?
13. What is the difference in programming on AM to FM stations?
WHAT TO DO WHEN YOU HAVE
FINISHED:
You need to ensure that you have answered
ALL questions.
Save your file as:
yourname_Radioadvertising
And send to your teacher for marking.