Transcript CardioSmart - Chapter Affairs Extranet

2.0
Equip patients and their providers with tools and resources
that empower them to be engaged in their care decisions
and enable a more effective clinician/patient dialogue
Patient Outreach | CardioSmart
 Empowers Patients and
Caregivers
 Encourages & Rewards
Healthy Behavior
 Improves Outcomes
 Supports Doctor-Patient
Relationship
Then and Now…CardioSmart 2.0
CARDIOSMART 1.0
CARDIOSMART 2.0
In 2012 - 1.2M visitors averaging 45
seconds spent on cardiosmart.org
In 2013 – Aiming to double traffic to
2.4M visitors and increase average site
time to at least 1 minute
High level educational content on CVD
More than 30 robust CVD condition
centers guiding patients through each
stage of their journey
Basic tools and calculators
Heart risk calculator and blood pressure,
cholesterol, weight/waist trackers > all
tied to goal setting and incentives
Static content
Interactive communities for patients to
communicate about living with their
condition
Limited Spanish content
Full site available in Spanish
CardioSmart.org 2.0
CardioSmart TEXT
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CardioSmart’s FREE Text Messaging Service
 CardioSmartTXT™ PREVENT: The
first and only CVD text messaging service
providing two weekly reminders about
preventing heart disease.
 CardioSmartTXT™ QUIT: Smoking
cessation texting service, providing
consumers with tips and inspiration before
and after a desired quit date.
 CardioSmartTXT™ DEJA: Spanish
language smoking cessation text
messaging service.
 CardioSmartTXT™ STENT: Supports
patients post-stent with text reminders and
encouragement.
 CardioSmartTXT™ ABCSPIRIT: This
partnership with ABC communicates seven
steps to a healthy heart.
CardioSmart |
Review and discuss
common heart
problems and
treatment options
with your patients
and their caregivers
on your iPad by
utilizing the apps
high-resolution
cardiac graphics
and animation.
Heart Explorer App
CardioSmart Pill Reminder App
Free and easy-to-use app to help
patients take their medications as
prescribed. Not only is it a medication
and prescription refill reminder, but it
also functions as a personal medication
record (PMR) to help you communicate
with your healthcare providers about
the medications you take.
Patients can:
 Add medications
 Choose to get pill reminders
 Add personal notes
 Get easy access to drug data
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Powered by Drugs.com
CardioSmart TV
 150 Practice Locations
Onboard by Q1-2013
 500 Locations Expected by
year-end 2013
 National Sponsors Include
J & J, Kellogg’s, Bristol Myers
Squibb, Coca-Cola, Unilever,
Procter & Gamble, etc.
 Favored by Physicians and
Patients
CardioSmart @ Work
CardioSmart Health Station
Digital Network = Interactivity + Signage
CardioSmart Program 2013
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MEASURES TARGETS Q1 YTD Q2 YTD
Proposed Success Metrics
Q3 YTD
Q4 YTD
2013
GOALS
ACC
Practice
Adoption
250
Practice
Target
50
125
200
250
250
Traffic to
Website
2,400,000
Views
600,000
1,200,000
1,800,000
2,400,000
2,400,000
Reach – All
Channels
1,000,000
Impressions
250,000
500,000
750,000
1,000,000
1,000,000
Tracking the CardioSmart Impact
• Web analytics
• Registered users
• Orders of material
from sample kits
• Source codes
• Personalized
URLs
PRACTICE
ADOPTION
REACH
• Distribution
• Impressions
TRAFFIC
REVENUE
• Financial results
THE PATIENT-PROVIDER RELATIONSHIP:
Heart Health As A Priority
ACC.NHLBI Partnership
♥
The ACC and the NHLBI have entered into a contractual relationship
to collaborate, as co-equals, in The Heart Truth Campaign.
♥
The campaign seeks to create awareness leading to action that heart
disease is the number on killer of women
♥
The Red Dress has become a powerful symbol of this campaign
♥
The ACC and the NHLBI will co-sponsor the 10th Anniversary
Red Dress Fashion Show in NYC on February 6, 2013
(2 billion media impressions)
♥
The ACC and NHLBI are planning a series of health screenings,
awareness programs and events to make this an ongoing and
national event
National Heart Health Awareness Day
♥
CardioSmart announces a partnership with
major national healthcare institutions and
academic medical centers across the nation.
♥
Free heart risk screenings and educational
programs will be offered to each local
institution.
♥
The CardioSmart team will send each
location a “Heart Health Awareness ToolKit”
including tablecloths, volunteer t-shirts, and
resource kits for patients at risk for heart
disease.
♥
ACC will promote this event through local
and national media, social media, ACC
member communications and within each
healthcare facility.
Tuesday, February 14, 2013
National Heart Health Awareness Day |
Goals
♥
Partner with major national healthcare institutions and
academic centers to conduct free heart risk screenings
♥
Conduct educational awareness throughout the day for
women local to each institution
♥
Elevate visibility and scale of the ACC programs and
program milestones
♥
Amplify the Heart Truth/Red Dress message with key
stake holders while delivering our CardioSmart message
CardioSmart National Heart Health Awareness Day
TARGET LOCATIONS – HOSPITALS
Great Lakes Region
West Region
 Detroit, MI (Henry Ford Hospital)
 Cleveland, OH, (Cleveland Clinic)
 Indianapolis, IN
 Arizona(Hospital TBD)
 Southern Cal (Kaiser Permanente)
 Las Vegas, NV (Hospital TBD)
Northwest Region
Northeast Region
 Beverly Hills, CA (Cedars Sinai)
 Oregon (Hospital TBD)
 Seattle, WA (Hospital TBD)
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Southest Region
 New Orleans, LA (Hospital TBD)
 Mississippi (Hospital TBD)
 Atlanta, GA (Hospital TBD)
 Florida (Tampa, Jacksonville, Miami)
 Birmingham, AL (Hospital TBD)
Midwest Region
 Minneapolis, MN (Mayo Clinic)
 Chicago, IL (Hospital TBD)
Boston, MA (Brigham & Women’s Hospital)
New York (Mt. Sinai, others)
Pennsylvania, PA (Temple Medical Center)
Baltimore, MD (Johns Hopkins Medical Center
Washington, DC (Howard Univ., Georgetown)
South Region
 Texas (Houston, Dallas, San Antonio)
PARTNERING WITH THE COMMUNITY:
Connecting With Patients Where They Live
“I am CardioSmart” Contest
 Unique contest to feature
real patient stories on the
new website
 Chose six winners and
allowed individuals to vote
through social media
 More than 2,000 people
voted or submitted a story
 Will continue contest in 2013
CardioSmart, Mended Hearts & Janssen present
“Living with Atrial Fibrillation”
 A pilot series of 10 live patient education events in
cities around the country including Dallas, Houston,
Tampa, Oakland
 Sessions presented by FACC, CCA and patient
spokesperson
 Supplemented by take home resource guide and an
online community to continue discussion with peers
CardioSmart |
MAIN CONDITION CENTERS:
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Atrial Fibrillation
Congenital Heart Disease
Coronary Artery Disease
Heart Attack
Heart Failure
High Blood Pressure
More than 31 sub-centers
EACH CONTAINS INFORMATION ON:
Condition Centers
 Understanding your Condition:
Cause, Symptoms, Risk,
Treatment
 Questions to Ask your Doctor
 Your Responsibilities
 Your Care Team
 Getting Peer Support
 Research & News
 Access to Online Communities
CardioSmart Communities
 Topic-based online
discussions for peerto-peer interaction
 Connect with other
patients for support
CardioSmart Interactive Guides
 Web-based patient
education resource
guide
 Tool to improve the
patient-clinician
relationship
ADDRESSING THE NEEDS OF
UNDERSERVED COMMUNITIES
CardioSmart and the Association
of Black Cardiologists Present:
Spirit of the Heart | Purpose:
The Spirit of the Heart program was developed to aid patients and consumers in
understanding that heart disease is preventable and heart healthy practices are
important for longevity.
Spirit of the Heart | Components:
1. a community leader’s forum
2. a health risk assessment/patient education activity
3. a faith-based educational activity
Spirit of the Heart | Locations:
 2012 programs in Dallas, Houston, Austin, New York City
 2013 program planned for Oakland during ACC.13
CardioSmart At NASCAR
 Partnership with local ACC
chapters to deliver health
screenings and patient education
to NASCAR fans on raceday
 Promote the CardioSmart
ecosystem of tools and
resources to race fans
 Continue discussion with interested
individuals via text messaging
program and newsletters
“CardioSmartTXT: Great
seeing you at NASCAR!
You're right on track to get
heart healthy! For more info
visit CardioSmart.org.”
Sponsorship Opportunities for 2013
 CardioSmart Condition Centers and Communities
 Living With ________ Patient Programs
 ACC/ABC Spirit of the Heart
 National Day of Health Screenings
 CardioSmart Interactive Guides
 CardioSmart Texting Stream
 CardioSmart Day at NASCAR