Transcript Creative Thinking - GCSE Business Studies

Unit 1
Topic 1.2.2
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Must learn: Understand that having creative
ideas is a key aspect of setting up a
business
Should learn: Some business ideas come
through lateral thinking
Could learn: Roles to develop creative
thinking for new business ideas
What’s it all about?
 Coming
up with an idea that
didn’t exist before
 Thinking
‘Outside of the Box’
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Gaining competitive advantage
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To keep businesses ‘fresh’
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To challenge entrepreneurs
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To create excitement and a buzz
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To motivate and stimulate
Your flight has crash landed on a desert island
leaving only you and your worst enemy alive.
The plane fell into the sea, so there isn’t much
debris. You are barefoot, with just enough
clothes to cover your embarrassment.
There are no signs of other people. All you can
see is sea and jungle. Between you, all that you
now own are the items listed.
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Work in pairs
Read the instructions
for the task
Make a list of the items
you would want,
starting with the most
important – you can
only pick 5
Remember, you need to
explain why you made
the choices you have
REMEMBER: THINK CREATIVELY!
- 15 minutes -
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Deliberate creatively involves using a range of
thinking methods that help us create new
ideas.
By going through different processes, new
ideas can emerge.
Examples: Discussions, mind maps, lateral
thinking and blue skies thinking.
Lateral thinking is about producing ideas that we
wouldn’t normally come up with
It is often referred to as ‘Thinking out of the box’
There are lots of techniques that promote
lateral thinking.
Two of the most common ones are:
1.
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Blue skies thinking;
De Bono’s Thinking hats.
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Using this technique, participants are
encouraged to think of as many ideas as
possible about an issue or problem. All ideas
are recorded.
Lets try it....... with the BAG example, think
of as many things as possible that come to
mind.
- You have 15 minutes -
Thinking hats (created by De Bono) is a
technique to help focus and organise ideas.
There are 7different coloured hats
• Each hat represents a different style of thinking
• The hats are ‘put on’ one at a time to think
about a problem
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http://www.businessstudiesonline.co.uk/GcseBusiness/Activities
/Module1/FactorsOfProduction/SevenThinkingHatsres/frame.htm
Lets try it with
the Circus
Example
Left brain or right brain?
http://www.businessstudiesonline.co.uk/live/index.php?optio
n=com_content&view=article&id=2&Itemid=8
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You take notes but lose them.
You may have a hard time
keeping track of your research
You might have a hard time
making up your mind
You are good with people
You don't fall for practical jokes
as easily as some
You seem dreamy, but you're
really deep in thought
People may have told you
you're psychic
You like to write fiction, draw,
or play music
You might be athletic
You like mystery stories
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You may lose track of time
You are spontaneous
You’re fun and witty
You may find it hard to follow
verbal directions
You are unpredictable
You get lost
You are emotional
You don't like reading
directions
You may listen to music while
studying
You read lying down
You may be interested in “the
unexplained”
You are philosophical
You take time to ponder and
you think there are two sides to
every story
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You probably work with a
To-Do list
You like to be the critic in
class
You're good at math or
science
You are rational and logical
Your research is precise
and well-documented
You set goals for yourself
You can interpret
information well
You like action movies
You read sitting up
Your words are precise
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Your room is orderly
You can answer questions
spontaneously
You follow directions and you
do read directions (unlike
some people)
You aren't touchy-feely
You can listen to a long
lecture without losing
patience
You don’t let feelings get in
your way
Are you a professional? This short quiz will help
you understand your thinking style better.
http://www.creativityatwork.com/articlesContent/creativity-quiz.html
1.
How do you put a giraffe into a refrigerator?
The correct answer is:
Open the refrigerator, put in the giraffe and
close the door. This question tests whether you
tend to do simple things in an
overly complicated way.
2. How do you put an elephant into a refrigerator ?
Wrong Answer: Open the refrigerator, put in the
elephant and close the refrigerator.
Correct Answer: Open the refrigerator, take out the
giraffe, put in the elephant and close the door. This
tests your ability to think through the
repercussions of your actions.
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The Lion King is hosting an animal
conference, all the animals attend except
one. Which animal does not attend?
Correct Answer: The Elephant. The Elephant is
in the refrigerator. This tests your memory.
OK, even if you did not answer the first three
questions, correctly you can surely answer
this one.
4. There is a river you must cross. But it is
inhabited by crocodiles. How do you manage
it?
Correct Answer: You swim across. All the
crocodiles are attending the Animal Meeting!
This tests whether you learn quickly from your
mistakes.
FACT: Around 90% of the professionals they tested got all questions
wrong. But many pre-schoolers got several correct answers.
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Now watch another episode of Dragons Den
on TV or Online and see if you can name
the type of creative thinking behind the
business ideas shown on the show.
http://www.youtube.com/watch?v=0uX0DWjyGOE