Transcript Slide 1
idee ontwik - keling goals today • • • • • Generate >100 ideas (yes, you heard me right) Some tools from Tassouls book to help you do this Have some idea of how you can turn some these ideas into something useful! Feedback yesterday’s work A short note on sketching hoofdst. 6 hoofdst. 4 maandag dinsdag woensdag donderdag one concrete single target: how do we? divergeren meer dan 100 ideeën clusteren convergeren guidelines for thinking creatively 1. 1 2. 2 3. 3 Go quantity, not quality at first 4. 4 Have an objective (‘one single concrete target’) • aim to generate lots of ideas to solve a particular problem 5 1. Enjoy half answers 6 2. 7 3. 8 4. When generating ideas do not judge or evaluate them Capture all ideas • write everything down or record them somehow (in your Creative folder, put your lap-tops away) • sometimes with a bit of time they can be the best - so capture them and then wait for a while Play with ideas and have fun Relax Use creativity tools brainstorming er is ook een brainwriting variant • Define the problem (start with your central problem) • Set a time limit on the brainstorm session • Capture all the ideas – Use a white board, flip-over sheet or (better) Post-It Notes • • • • Focus on the problem Do not evaluate or criticize any ideas: write them down Encourage everyone to contribute Listen to other ideas and see if this gets you thinking – Look for associations • Have fun • Evaluate the ideas later NEVER during the brainstorming • Make sure you do a follow-up seed your brain – I feel lucky – Music – Pictures – Open a book – Your Teamname – Pick a card – ...? – ...? – ...? and Identifying breaking assumptions and brainstorm ideas eg. Tassoul ‘the cook in the restaurant’ (blz 104) WC 2 (150 min) Technieken uit Tassoul Hoofdstuk 4 10 min Intro 75 min Ideegeneratie generate > 100 ideas (geen grapje) 5 min Warm up 10 min Brainstorming + seed your brain 10 min Dynamic brainwriting pool (blz 56) + seed your brain 10 min Provocative questioning: what if + brainstorm ideas 10 min Identifying&breaking assumptions + brainstorm ideas 10 min SCAMPER + brainstorm ideas these are suggestions: 20 min feel free to choose any technique from chapter 4 (andere volgorde is ook prima) Clustering What have you got? Categorize / combine / organize 20 min Creative folder bijwerken Werk ook vreemde, kansrijke ideeën verder uit. Probeer potentie te zien. Hou open. Leef nog even in onzekerheid. Outro iteraties wees niet te snel tevreden omring jezelf met schetsen en ideeën feedback zie andere powerpoint presentatie