Transcript Headlines - Bildungsportal Sachsen

Headlines
Laura Mugford, Shu Wu,
Christoph Emmrich
November 13, 2012
Contents
1.
Features
2.
Types of headlines
3.
Grammar
4.
Exercise
5.
Sources
What is a headline?
 Heading
>> nature of article
 Draw reader’s attention
Features
 Humour
/ puns / alliteration / word play
 brief >> confusion
 sentences are fragmentary
 abbreviations of proper names are
frequently used >> rarely registered in
machine translations
 Often written in “telegram style”
 named entities often abbreviated or
shortened e.g. George Bush >> Bush
Types of Headline
 Direct:
“China starts leadership transfer”
 How-to: “How to keep a healthy heart”
 Question: “Does US election matter to
us?”
 List: “7 Ways to Protect Your Memory”
 Teaser: “‘I chewed off half my tongue’:
why pain is a necessity”
Grammar – Noun Phrases
 Noun
phrase with no verb
Example:
Surprising Occurrence
 To
-
decipher the meaning ask yourself
some questions:
To/by whom?
What? Where? When?
 Helps the brain prepare for the article
Grammar – Noun Strings
A
sring of three, four or more nouns
 Words not related by verbs or adjectives
Example:
Sony Action Customer Complaint
 To
decipher try reading backwards:
 There was a customer complaint on
which Sony has now taken action
Grammar - Verbs
 Simple
tense instead of continuous or
perfect
e.g.:
Lost Treasure Found  A treasure which had
been lost was found.
Students Protest Cuts  Students are
protesting against the recent budget cuts
by the government.
Grammar – Verbs II
 Invinitive
form refers to the future
e.g.:
Obama to visit New Jersey  President
Barack Obama is going to visit New Jersey.
ManU to play ManCity  Manchester
United are going to play against rivals
Manchester City.
Grammar – Verbs III
 Auxiliary
verbs dropped in the passiv form
e.g.:
Bayby attackedby Dog  A baby has been
attacked by a dog.
Didier Drogba named Hero  Didier
Drogba was named a hero (by the Chelsea
supporters).
Grammar - Articles
 Articles
are droppd (both definite and
indefinite)
e.g.:
Syria Declares Armistice Syria has
declared an armistice.
Passerby witnesses Explosion  A passerby
has witnessed the explosion of a chemical
plant.
Exercise
Exercise :1 Which type does it belong to?
 1.
How to beat insomnia and sleep easy
 2. China's Communist party holds national
congress
 3. Top 10 Boutique Hotels in Europe
 4. London council pension schemes are
'ticking timebomb'
 5. Super Thursday: Who is voting on
November 15?
Exercise II
Exercise 2:
 Group
1
 Read the summary
of the article
 What could be the
original headline?
 Create a headline
of your own for it
 Group
2
 Read the headline
 What is the article
about?
 Translate it into
English
Sources




Stahlheber, Eva, English Headlines, 2012.
http://www.amtaweb.org/summit/MTSummit/FinalPaper
s/47-Ono-final.pdf
http://jonpageblog.com/types-of-headlines/
http://www.prdaily.com/Main/Articles/8_simple_yet_po
werful_types_of_headlines__11276.aspx