Transcript writing headlines #2

COPY – Day 12
writing headlines #2
ASSIGNMENT:headline writing Copy
Write 5 TEASERS for a spread about a celebration
of Mole Day (6.02 x 1023). (This is the dominant photo.)
ASSIGNMENT:
headline writing Copy
HEADLINES
headline writing Copy
VERBAL
•captures & keeps readers with clever
diction & clear details
•reflects the dominant photo’s content
VISUAL
•(an entry point)
•uses type creatively
HEADLINES
headline writing Copy
• Identify content
•Tell something specific about
the season, event, etc.
•Capture the readers’attention
HEADLINE ANATOMY
headline writing Copy
Primary headline – the
Teaser
• Intrigues the reader visually and/or verbally
(larger than anything else on the spread.)
Secondary headline – the
• Provides information specific to the year &
identifies the spread’s focus (subject and
verb are needed.) This is smaller then the
primary head.
Teller
HEADLINE ANATOMY
headline writing Copy
label
primary headline
TEASER
Homecoming
Reign Delay
Game, field coronation come
to a thundering halt
secondary headline
TELLER
• Identify content?
• Tells something specific about the event?
• Captures the readers’attention?
Quote for a secondary
“At first, I enjoyed the light show,
but when I realized that
the storm would probably cancel
the game & the half-time ceremony,
I was depressed.”
This example uses the
first paragraph to
summarize the event.
It is set in larger type
than the copy.
ReignDelay
-junior Jonah Martin
When the first notes of the fight song were punctuated by a crash of
thunder, the marching band retreated for cover under the stands. A
record 1.9 inches of rain fell in less than an hour. “ We use the 3030 Rule to insure the safety of the students and fans,” athletic
director Kevin Brewster said. “When the flash to thunder count
approaches 30 seconds, everyone is undercover.”
TELLERS
headline writing Copy
Homecoming fans experience
Wet, Wild Washout
Thunder, lightning
cause Homecoming
BASHtoCRASH
Get a Reign Check
Homecoming ceremony washes out
storm
RealReignWreck Lightning
destroys Homecoming
EXAMPLES
headline writing Copy
EXAMPLES
headline writing Copy
EDITING GUIDELINES
headline writing Copy
Refine headlines for strong appeal
• Keep headlines factual; no editorializing
• Use fresh, active verbs
• Eliminate unnecessary words
• Use a comma instead of “and”
• Don’t break “grammatical go-togethers”
• Use single quote marks in headlines
• Write headlines in present tense
• Avoid school name, initials, mascot
• Maintain style consistency