Transcript WRITING HEADLINES

WRITING
HEADLINES
The primary tool to grab
and hold the reader
What is a headline?
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It is an abstract sentence
Usually it is only five to ten words
It is a complete thought
It has a subject and verb, and often an
object
What is the goal of the headline?
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Grab the readers’ attention / Ask yourself
this question: If people see my five to ten
words, will they know what the article is about?
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Most important rule: The words in the
headline must represent accurately what
is in the story. Accuracy counts above all
else!
So, how do I write a good headline?
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Understand the story completely before writing its
headline.
Base the headline on the story's main idea, which should
be in the lead or introduction.
Don't use in the headline facts that are not in the story.
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Don't repeat the exact wording of the story in the headline.
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If a story qualifies a statement, the headline should also.
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Avoid ambiguity, insinuations and double meanings.
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Word Choices
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Be specific, accurate, clear and concise.
Don't repeat key words in the same headline.
Avoid unclear or little known names, phrases and
abbreviations.
Don't use pronouns alone and unidentified.
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Alliteration should be intentional and not change the
general tone of the story.
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Avoid “headline speak” such as hit, flay, rap, hike,
nix, nab, slate. Be more precise.
Verbs
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No headline may start with a verb.
Headlines are complete sentences or imply complete
sentences.
A linking verb can be implied rather than spelled out.
If a story is about past or present events, write present
tense verbs.
If a story is about future events, use the infinitive verb (to
leave, to work).
To be verbs, such as is, are, was and were should be
omitted.
Punctuation
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Use punctuation sparingly.
Don't eat up space with the conjunction
and. Instead, use a comma.
For example:
Principal and parents meet on school rules for next year
Better
Principal, parents agree on new school rules
Grammar
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Don't use the articles a, an and the. They
waste space unnecessarily.
For example:
A new fire engine helps make the houses safer
Better
New fire engine helps make houses safer
Headlines need to be short and to the point.
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More water cuts in city
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LPG price hike after polls
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Militants take villagers hostage
Articles and the verb be are usually left out
in headlines.
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Indian-American woman assaulted
(Instead of ‘An Indian-American woman was assaulted.’)
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Over 100 killed in blast
(Instead of ‘Over 100 people were killed in a blast.’)
Simple present tenses are often used instead of
continuous or perfect tenses.
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Terror strikes police base
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Militants gun down villagers
(= Militants gunned down villagers.)
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Olympics put UK spy agencies under pressure.
(= The Olympics has put UK spy agencies under pressure.)
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Hubble spots Pluto’s tiniest moon.
(= The Hubble space telescope has spotted Pluto’s tiniest
moon.)
Note that present tenses are used for both present and past events.
Infinitives are often used to refer to the future
in headlines.
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Prime Minister to visit Russia in May
Bieber to sponsor Rock Camp in Dallas
LDHS senior to lead economic seminar
In passive structures auxiliary verbs are usually
dropped, leaving past participles.
For example:
Six killed in explosion
(= Six people have been killed in explosion.)
Number, please
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Numbers often go against AP style in
headlines. You may start a sentence with a
number and, even though that number is
below 10, you do not have to spell it out.
For example:
3 die in plane crash
Avoid split ends to avoid “hairy” heads
( pun intended) 
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Work for good phrasing. Avoid splitting verb
pieces between lines and ending lines with
prepositions.
Examples:
Bush, Kerry to
oppose tax plan
Obama hosts White
House dinner
Web Headlines
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As with any news story, a strong headline is
vital for a web story.
Headlines often are found in lists of links,
where they are a reader's first introduction
to a story. If they do not sell a reader on the
story immediately, the reader is unlikely to
click the link to navigate to the story.
Problem Headlines:
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A case of “headlinese”
Law profs nix Thomas
(Avoid “forced” abbreviations like profs and words like “nix”
Oh, yeah, I'll bet you say “nix” all the time!)
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Huh? Are “chase” and “winds” verbs or nouns?
Police chase winds through three towns
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Uhhh, OK, so what the heck happened? News, please!
USD #269 Board of Education meets
More Problem Headlines:
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Isn't it against the law to murder a drunk? Oh, now I see, it's
a potential witness to a murder who happened to be drunk?
Potential witness to murder drunk
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It ain't Texas; we're a cattle state. Oh, the "downtown" is
hogging cash from a grant!
Downtown hogs grant cash
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Punishment fits crime?
Police begin campaign to run down jaywalkers
And just a few more…
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Should have gone to the “10 items or less” line. It's quicker!
Sisters reunited after 18 years in
checkout line at supermarket
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Don't we all?
Lebanon chief limits access to private parts
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Well, we THINK he's dead. Oh, I see, he’s a professor of
“Greek thought.”
Professor of Greek thought dead at 59
Let’s Practice!