Transcript iCon AAJA 2015 Powerpoint

LISTEN TO ME:
THE ART OF THE PITCH,
SPEECH OR MEETING
iCon Conference Miami
November 6-7, 2015
Christopher McKenney
STAR WARS: THE FORCE AWAKENS
WHY MAKE TRAILERS?
WHAT IS SALES?
{we tend to associate sales with charming words such as used cars,
informercials, dirty, rejection control, supplicants, repetitious}
MOVIE TRAILERS ARE PITCHES.
A PITCH conveys a valuable idea, well-packaged and performed.
{a sales pitch is a misnomer}
BEST PITCHES.
QUICK
NOVEL
TELL A STORY
EMOTIONAL APPEAL
Good pitch compliments include
‘wow, I get it’, ‘valuable’, ‘concise and direct’,
‘new approach’, ‘should show others’
GREAT PITCHES
Tell the story so well that your audience can pitch your pitch.
WORST PITCHES.
“Was it really hot in there?”
“I really liked Bill Murray in Groundhog Day.”
“I must be time to rotate my tires again.”
“What day is today?”
WHY PITCH?
Because leaders do.
Media is the ideas business.
The best speeches, business plans and meetings are pitches.
LONG-FORM PITCH = A SPEECH.
But most of the same rules apply.
A PITCH conveys a valuable idea, well-packaged and performed.
{interact, know your audience, surprise them, tell the story)
LET’S TALK MEETINGS.
My last meeting was:
“A death march through the swamps of the Everglades.”
“A fine exercise in simulated democracy.”
“Highjacked by the usual overbearing, loud-mouth guy
who didn’t even know what he was talking about.”
“I don’t know.”
“90 minutes of my life I can never get back.”
WHAT WOULD YOU DO?
What would you like to hear after your pitch, speech or meeting?