Transcript Sport Clips Way

The Sport Clips Way
Sport Clips History
Gordon B. Logan
CEO and Founder
• Born in South Carolina. Lived in
Texas since 1976.
• Served in the United States Air
Force.
• Graduated from Massachusetts
Institute of Technology (MIT).
• Was a Certified Public Accountant
(CPA).
How It All Began
• Gordon was a franchisee of a full-service salon, Command
Performance.
• He realized there was a smarter way to be successful in the
industry.
• Quality Haircuts + Value + Sports = Win-Win
• Gordon meets Bettye
Key Components
Several important contributions became key elements of
Sport Clips:
• All Star Haircutting System
• The 5 Point Play
• All Star Treatment/MVP
• System documentation and training
A “family business” is born.
Creating Sport Clips Values
• Mission Statement
• Heart of a Champion
• Three Key Questions
Sport Clips is BORN!
• Our first Sport Clips store opened
in June of 1993 in Austin, Texas.
• We tested, proved, and
documented our operating
systems, training, marketing,
services, and Standards.
• By November of 1995, the Sport
Clips system was ready for
franchising.
The Sport Clips Concept
• Designed from the ground
up to appeal to men and
boys, Sport Clips was
created to fill a niche that
the industry was ignoring.
• We are doing for haircuts
what Starbucks has done for
coffee!
What Makes Sport Clips Unique
• Only national chain to
Exclusively Target Men and
Boys
• Fun sports-themed
environment
• TVs playing sports
everywhere
• An enjoyable Experience, not
“Just a Haircut”
Stores
• Currently 950+ stores
• Open in 41 states
Sport Clips Culture
What is a Culture?
Culture is the environment that surrounds you at work all of
the time. Culture is a powerful element that shapes your
work enjoyment, your work relationships, and your work
processes. But, culture is something that you cannot actually
see, except through its physical manifestations in your work
place.
What makes up a Culture?
• Values
• Beliefs
• Underlying assumptions
• Attitudes
• Behaviors
• Traditions
Values are “The Why” of Our Culture
• You can only commit if you know “the why.”
• Everything we do should align with our Values.
• When you work for Sport Clips, you are entrusted with the
Client’s experience, by:
• Modeling our Values.
• Being a positive influence on everyone around you,
and always remembering “the whys” behind your
actions and the effects of your actions.
• Living our Values allows us to give our Clients what they
want and expect.
How do I affect Sport Clips’ Culture?
Professionalism
What We Look For and Expect
From Our Team Members
• Professional image
• Enthusiasm
• Friendly/warm personality
• Integrity/honesty
• Confidence
• Commitment to our Values
and Standards
Professionals have…
• Respect for self and for others
• Know–how
• Mature responsibility
• Problem solving skills
• Perseverance
How is Professionalism Judged?
• Your communication
• Your image
• Your competence
• Your demeanor
• Professionalism is in the eye of the beholder
10 Things That Define a True Professional
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Put Client satisfaction first.
Make expertise your specialty.
Do more than expected.
Walk the talk.
Communicate effectively.
Follow exceptional guiding principles.
Praise your peers, not yourself.
Share your knowledge.
Say “Thank you”.
Keep a smile on your face and the right attitude in your heart.
Image
Your Professional Image
• Beauty and wellness
• Looking good
• Your physical presence
Personal Hygiene
Being well groomed begins with looking and smelling fresh.
This is especially important in the beauty business where
practitioners are frequently inches away from their Clients
during services.
Working as a Stylist behind the chair means you must be
extremely meticulous about your hygiene. One of the best
ways to ensure you always smell fresh and clean is to create
a hygiene pack to keep in your station or locker.
Hygiene Pack
• Toothbrush and toothpaste
• Floss
• Mouthwash
• Deodorant or anti-perspirant
• Sanitizing hand wipes or liquid to freshen your hands
between Clients.
Helpful Hints
• Wash or sanitize your hands throughout the day as
required, including at the beginning of each service.
• Use deodorant or antiperspirant.
• Brush and floss your teeth, and use mouthwash or
breath mints throughout the day.
• Do self-checks periodically to ensure you smell and
look fresh.
Helpful Hints
• If you smoke, try not to smoke during work hours.
• If you cannot wait until after work, make sure to smoke in a
well-ventilated area at least 30 minutes before seeing your next
Client.
• Always brush your teeth, use mouthwash, and wash your
hands after smoking if you are still servicing Clients!
Looking Good
An extremely important element of your image is having wellgroomed hair, skin, and nails that serve as an advertisement for
your commitment to professional beauty. Make sure you:
• Put thought into your appearance every day.
• Keep your haircut and color in tip-top shape.
• Keep your skin well groomed.
• Determine the best length and grooming for your nails and
meticulously maintain their appearance.
• Change your style frequently, or as often as you feel
comfortable, to keep up with trends.
Personal Grooming
Appearance, personality, and poise are just as
important as technical knowledge and skills.
Dress for Success
• Make sure your clothing is clean, fresh, and in step with
fashion.
• Choose clothing that is functional, as well as stylish.
• Accessorize your outfits, but make sure your jewelry
does not clank and jingle while working. This can be
distracting to fellow professionals and Clients.
• Wear shoes that are comfortable and have good support.
• Follow your store’s dress code.
The Art of Make-up
Make-up can help promote your professional image.
• You may choose to use work appropriate make-up to
accentuate your appearance and personal style.
• It is vital to always look your best at work and anytime you
are representing the brand.
• Let the store’s image guidelines be your guide for the
appropriate choices.
Your Physical Well-Being
Posture
Good posture is very important. It compliments your
appearance and conveys an image of confidence.
• Keep the neck elongated and balanced directly above the
shoulders.
• Lift your upper body so you do not slouch.
• Hold your shoulders level and relaxed, not scrunched up.
• Sit with your back straight.
• Pull your abdomen in so it gives proper support to your
torso.
Ergonomics
Ergonomics is the study of designing equipment and devices that
fit the human body, its movements, and its cognitive abilities…the
science of making the job fit the worker.
• Awareness
• Work habits
• Proper tools and equipment
• Understanding ergonomics
Stress
Stress is the inability to cope with a threat, real or
imagined, to our well-being, which results in a series of
responses and adaptations by our minds and bodies.
Tying It All Together
Thanks for your time!