Transcript Mobile-first

Building Successful Apps on Windows
QUIZ: TECHNOLOGY IS…
- OR -
• Hard work
• Empowering
• Liability
• Fun
• Confusing
• Engaging
LET’S BE HONEST, YOU DO A LOT OF THIS…
THIS IS NOT SUCCESS
MOBILE + CLOUD MAKES IT EASY
+
=
success
BUT THERE’S A CATCH.
YOU NEED TO THINK DIFFERENTLY
REVOLUTION!
JOE AND THE BICYCLE
JOE AND THE BICYCLE
JOE AND THE BICYCLE
JOE AND THE BICYCLE
JOE AND THE BICYCLE
JOE AND THE BICYCLE
Seek to understand revolutionary
technology for what it is
INTRODUCING MOBILE + CLOUD
PUTTING IT FIRST
“We live in a mobile-first and
cloud-first world.”
—Satya Nadella, CEO Microsoft
MOBILE-FIRST
• Supporting mobile devices
• Designing for mobile
• Infrastructure for mobile
• Communicating on mobile
MOBILE STRATEGY
Don’t Shrink.
Today’s apps, but smaller
Rethink.
Make something perfect for the platform
CLOUD-FIRST
• Accessible data / “?-as-a-Service”
• API-level security
• Push Notifications
• Abstractions
CLOUD STRATEGY
Don’t Lift.
Existing applications as-is
Shift.
Consider new opportunity
MOBILE
OUR NEW MOBILE PLANET
OUR NEW MOBILE PLANET
70%
OUR NEW MOBILE PLANET
2,000,000,000
transistors
OUR NEW MOBILE PLANET
1440p
pixels
OUR NEW MOBILE PLANET
New Sensors
OUR NEW MOBILE PLANET
Anywhere, Anytime
EXAMPLE: WORK-ALONE SAFETY
OUR NEW MOBILE PLANET
Connected, Realtime
EXAMPLE: CONNECTED TEACHERS & STUDENTS
CLOUD
CONNECTED THROUGH CLOUD
1 minute
new server
DECREASING COSTS
CONNECTED THROUGH CLOUD
50%
cheaper every 3
years
CLOUD STORAGE SHIFT
CONNECTED THROUGH CLOUD
Broadcast
FEWER CONCERNS
Fewer Worries
SECURITY
• Vulnerability research teams
• Intrusion detection teams
• 24x7 response
• Immediate patch deployment
• Standard encryption
• Constant penetration testing
KEYS TO SUCCESS
1. Learn from Users
Push Boundaries
Plan for the Future
Use the Cloud
STEP 1: LEARN FROM USERS
HIERARCHY OF NEEDS
User Experience
Task Completion
Users
Mobile
& Cloud
Communication
Security
Software
Recovery
Personal
Computer
Updates
Operating System
CPU Cores
Hardware
RAM
Networking
CPU Speed
Mainframe
Storage
Physical Space Power
Cooling
USERS FIRST
Series2
Series3
% Time Spent
Series1
1
2
3
4
TALK TO REAL CUSTOMERS
• Empathize
• Question
• Build Trust
CONTINUOUS VALIDATION
Learn
Show
Make
STEP 2: PUSH BOUNDARIES
USER EXPERIENCE
USER EXPERIENCE
Interactive Notifications
Hi, I’m Cortana
Virtual Assistent
Context
STEP 3: PLAN FOR THE FUTURE
WINJS
• HTML5 / JS / CSS
• Modern framework
• Portable to web
XAMARIN
• .NET
• Portable to iOS & Android
WINDOWS UNIVERSAL APP
Common way of building and architecting
apps for phones, tablets and PCs
STEP 4: USE THE CLOUD
MOBILE SERVICES
PUSH NOTIFICATIONS
CONCLUSION
MOBILE-FIRST, CLOUD-FIRST
1. Learn from Users
2. Push Boundaries
3. Plan for the Future
4. Use the Cloud
Market Potential
• 1.5 Billion people use Windows every day & Windows 8 has
12.6% desktop OS share
• Over 300,000 apps in the Windows Phone Store
• Over 1.1 Billion people use Office (1 in 7 people on the
planet)
• Over 60% of Fortune 500 use Office 365 in the past 12
months
Go To Market Opportunities
Leverage Microsoft’s Go To Market
engines for your apps
Resources
Building B2B Apps & want help?
Microsoft’s Vertical ISV Partnership Program: [email protected]
DevFacto
Stephen Visser: [email protected]
Microsoft Business Development Manager –
Cloud & Mobile Apps
Steve Tocheniuk: [email protected]
Contact Us
Stephen Visser
Enterprise Mobility Practice Lead
[email protected]
(780) 293-4411