Transcript Let`s Talk About EMV PowerPoint

Let’s Talk about EMV
Danielle Rourke
getnationwide.com
Europay, MasterCard, Visa
EMV is a global standard for
inter-operation of integrated
circuit cards (IC cards or
"chip cards") and IC card
capable point of sale (POS)
terminals and automated
teller machines (ATMs), for
authenticating credit and
debit card transactions.
Two Kinds of EMV Cards
Chip & PIN
Chip & Signature
123456
John Doe
Chip-and-PIN cards have not been heavily adopted in the US for a
variety of reasons, including lack of PIN management features in ATMs.
47%
FRAUD
80%
Why is EMV more secure
Completing an EMV transaction
Accepting EMV Cards
Today’s transactions require that
the cardholder or merchant
swipe their card through the
magnetic stripe reader.
EMV transactions (also
referred to as the dip method)
require that the cardholder
inserts their chip card into the
reader.
Liability Shifts in
Counterfeit Card Liability Shift
The party that has made investment in EMV deployment is
protected from financial liability for card-present counterfeit
fraud losses on this date. If neither or both parties are EMV
compliant, the fraud liability remains the same as it is
today. This date excludes automated fuel dispensers.
October, 2015 – Fraud Liability Shift
MasterCard liability hierarchy takes effect. The party that has
made investment in the most secure EMV options is protected
from financial liability for card-present fraud losses for both
counterfeit and lost, stolen and non-receipt fraud on this date.
October, 2015 – Account Data Compromise Relief
On this date, if at least 95% of MasterCard transactions
originate from EMV-compliant POS terminals, the merchant is
relieved of 100% of account data compromise penalties.
Fraud Liability Shift
In alignment with U.S. EMV migration timelines, Discover is
introducing Fraud Liability Shift for Discover Network (in the
U.S., Canada and Mexico) and PULSE (in the U.S.), effective October
1, 2015 at point-of-sale terminals and Oct. 1, 2017 at automated fuel
dispensers. This Fraud Liability Shift policy will be a risk-based
payments hierarchy that benefits the entity that leverages the
highest level of available payments security. As Fraud Liability Shift is
already in place for Diners Club International (effective December
31, 2012 for mandated Participants), Discover will have one standard
liability shift policy in place across all networks by October 1, 2015.
October, 2015 – Fraud Liability Shift
American Express will institute a fraud liability shift policy
that will transfer liability for certain types of fraudulent
transactions away from the party that has the most secure
form of EMV technology.
What Does This
Really
Mean?
CARD PRESENT
FRAUD
only
Scenario:
Counterfeit
Card Presented
Card Issuer
EMV Enabled
Merchant
Acquirer EMV
Enabled
Merchant EMV
Enabled
Financial
Liability
1
No
No
No
Card Issuer
2
No
Yes
Yes
Card Issuer
3
Yes
No
No
Merchant
Acquirer
4
Yes
Yes
No
Merchant
Helping merchants determine
what’s best for them
Ask
Yourself
Ask for identification
What is the $ amount card present
fraud that could impact me?
Which equipment makes the most
sense for my business?
Terminals & PIN Pads that are EMV/NFC Capable
EMV
Capable?
NFC Capable?
Dejavoo
V8S (SCR only)
YES
NO*
Dejavoo
V8SP (SCR&NFC)
YES
YES
Pax
S80 Terminal
YES
YES
Pax
S90 WCDMA Wireless Terminal
YES
YES**
Verifone
VX520 Dual Comm (NFC & SCR)
YES
YES
Verifone
VX520 Dual Comm (SCR ONLY)
YES
NO*
Verifone
Vx805/Vx520 Customer Facing PIN
YES
YES
Ingenico
iCT220
YES
YES
Ingenico
iCT250
YES
YES
Ingenico
iWL255 (includes base)
YES
YES
*with Vx805/Vx820
**needs peripheral
*with Vx805/Vx820
**needs peripheral
How the
HECK?
*with Vx805/Vx820
**needs peripheral
In Summary
No Mandate for EMV
www.gochipcard.com
KEEP
CALM
AND
INTRODUCE
EMV
Available
Marketing
Material
Questions