Transcript Networking.ecommerce

Networking
E-commerce
E-commerce
►A
general term used to
describe the buying
and selling of products
or services over the
Internet.
► This covers a wide
range of activities
including marketing,
sales, advertising &
government.
E-sales
► Using
electronic funds
transfer with
credit/debit cards to
purchase goods from
online shops at any
time of the day in any
country.
E-sales - Software
► Software
can be distributed via the Internet.
► Software can be locked or set to expire after
a period of time. Payment of a fee results
in the code to unlock the software being
sent.
► Once enough bandwidth is available,
software could be rented.
E-marketing
► Many
large companies don’t actually sell their
products online but instead use their web sites to
advertise their products and give customers as
much information about their products.
►
http://www.bmw.com/com/en/newvehicles/1series/coupe/2007/visualizer.html
► Many
estate agents use the Internet to give
people a ‘virtual tour’ of the houses they have for
sale.
E-Government
► Local
and central
government both use
the Internet to
communicate with the
pupils.
► Local government
publicise opening
hours of pool &
libraries and refuse
collection times etc.
Customer Advantages
► Goods
& services can be purchased any
time day or night.
► They can be purchased from anywhere.
► Products can quickly be researched and
compared in terms of price & specification
without leaving home.
► Goods arrive by post, reducing the need to
travel.
Customer Disadvantages
► If
goods from another country don’t arrive –
you may have difficulty getting a refund.
► You are relying on companies to keep your
credit card details secure.
► You pay more for delivery & packaging.
► Local business may suffer.
► You may have to pay import tax.
Merchant - Advantages
► Direct
transaction with customer – no
retailers to reduce profit.
► Customer base is worldwide..
► Your on-line profile does not actually
depend on the size of your business.
► You can automate the packing & delivery of
your product.
Merchant - Disadvantages
► You
need good security in place to avoid
credit card fraud.
► You need to employ people to
keep your website and
catalogue up to date.
► Your web site needs to be
secure and your servers
protected from hacker attack.
Fraud
Concerns about credit card fraud are widespread.
► Secure Sockets Layer (SSL) is a protocol that ensures:
Authentication – client and seller are who they say they
are.
Confidentiality – The message has not been read in
transit.
Integrity – the message has not been
altered.
► A lock icon appears in your browser.
► It uses encryption and digital certificates.
►
Fraud
► On
other sites you may see SHTTP or
HTTPS. This is the HTTP protocol used over
a secure socket layer.
► It encrypts web pages.
► Secure Electronic Transaction (SET)
All the methods used for secure transaction
(SSL, SHHT & SET) use encryption.