Transcript Overview of NARFE Recruitment and Retention Problems

Presentation (1): Overview of
NARFE Recruitment and
Retention Problems (15 minutes)
“Information Technology is not the
Answer Just a Tool”
ALL ORGANIZATIONS
SIMILAR TO NARFE ARE
HAVING PROBLEMS LIKE OURS
• Recruiting Problems
• Retention Problems
• Financial Problems
• Legacy Program Problems
• Increasing Costs
Why Now?
What’s Changed?
• Economics
• Members
• Target Audience
• Technology
• The organization
Economy
N
Unemployment
U
M
B
NARFE Membership
E
R
s
Time
Memberships relationship with Economic Conditions
Members
• Hero Generation 1930’s – 1942
– Great Recession
– WWII
• Boomers 1943 -1964
– Pre Desktop – Laptop – Internet
• Gen X 1965 – 1979
– Grew up with information technology
• Gen Y 1980 – 1975
– Technology Age
Target Audiences
• Hero Generation
–
–
–
–
Commitment to their organization
The members who attend chapter meeting
Core NARFE supporters, officers, volunteers, etc
Lost to NARFE through death and illness
• Boomers
– Not committed but interested in what NARFE can do
for them
– The 80% of NARFE members that don’t attend
chapter meetings
– Transitional participants
– Change affiliations frequently
• Gen X and Y
– Our next set of challenges
Technology
Moore’s Law
• The number of Transistors will double
every two years and the cost will decrease
by half.
• Means: Telecommunications technology
will double in speed and availability every
two years and the cost will decrease.
Organizations Must Know:
• How to use changes in technology to keep
pace with their target audiences
• How to use and process information.
• How to keep our base (the Hero
Generation) involved
• How to attract the Boomers and future
members
• How we manage an organization that’s in
constant flux
NARFE
NARFE’s Economic Situation
• Bad news first:
– Last year NARFE’s Net Assets (End of Year
December 31, 2008) decreased by
from the previous year
25%
NARFE
Good News
Income from the sales of Calendars and Cards
has increased by about 18 % when compared
to the preceding year for a total of over $2
million
Revenue from sale of Calendars and Cards
now represents about 17% to NARFE’s
operating income
May not seem important but wait.
Current NARFE Membership
Chapter members
80% of members that do not
attend chapter meetings
Modified NARFE
Membership Include Potential Members
Will It Work
• Ask President Obama!
“In an exclusive interview with The Post, members
of the vaunted Triple O, Obama's online
operation, broke down the numbers: 3 million
donors made a total of 6.5 million donations
online adding up to more than $500 million. Of
those 6.5 million donations, 6 million were in
increments of $100 or less. The average online
donation was $80, and the average Obama
donor gave more than once.”
Will it work in North Carolina?
• The Federal Retiree Task Force is a coalition of
many North Carolina public sector retirees in
North Carolina.
• They raised funds to support the Bailey-Patton
Settlement that insured equal treatment between
federal and state retirees in the state.
• They raised significant financial support through
letters to individuals asking for donations for
specific activities and reported back regularly to
supporters about progress.
Fly in the Ointment
• How do you reach this 113,000 potential
members in North Carolina.
• ANSWER
– One at a time. In the next section we will look
at several social network systems as a way to
reach our target groups.