Transcript Notebook or Netbook? Help your customer choose the right

Netbook Platform RSP Training
Netbook Platform for ‘08
Value
Proposition
<DATE>
<BY: >
May 2008
Mobile Platforms Group Marketing
1
Complementary Sales Tools & Assets
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The following netbook-related materials are also available for your use:
Document & Link
Format
New Rev
File Location
Netbook Selling Guide for Field & OEM Customers
PPT
TBD
SMCR
Netbook 30.3.30 for Field & OEM Customers
PPT
June
SMCR
Intel® Atom™ Processor Marketing Overview
Presentation
PPT
TBD
SMCR
Netbook Processor/Platform Brief for Field & OEM
Customers (public at launch)
PDF
Minor edits
- late May
SMCR (intel.com at
launch)
Intel Internet device processor family direct sample
copy
PDF
TBD
SMG Messaging Central
Q2’08 NDA Consumer Sales Guide
PDF
TBD
SMCR
Brand Communication Package for Intel® Atom™
processor
PPT
N/A
SMCR
Intel Confidential
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Complementary Sales Tools & Assets
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Purpose of this Guide
The positioning guide is intended for training OEMs, channel and RSPs using nonNDA guidelines.
It is not intended to be used with end-user consumers or in retail (e.g., as collateral,
tear sheets, merchandising, etc).
How to Use this Guide:
The guide is approved for non-NDA use with the following restrictions:
–
The material may not be posted on a public website or posted on retail stores or shared with
end consumers. If any use beyond the approved non-NDA use is desired, you must get
approval from your local or business unit PR, marketing and or legal per business unit
process.
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Speaker notes are included
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Shelf life:
The information in this document is valid for content published from May 23, 2008
through September 26, 2008. New products or information introduced during this
period may result in an update to this document or a Q & A published separately.
Intel Confidential
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Introducing the Intel® Atom™ processor.
Built with the world’s smallest transistors1.
• Intel® Atom™ processor, new
groundbreaking low-power architecture
• Designed for small devices with long
battery life
• Built on Intel® 45nm technology
(47+ million transistors on a single chip)
• Supports Intel® Core™2 Duo processor
instruction set to provide a robust
Internet experience
¹ Processor comparison based on current Intel® architecture products. Transistor comparison based on 45nm processors in
production.
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But before we move on…
Let’s ask a few simple questions…
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Question: What do you recommend to your customer?
Motorcycle
Car
or
or
Maneuverability
Or Capacity?
Gas Stove
HiFi Speakers
PC Speakers
Basic Needs
Or A Full Experience?
Economy
Class
Multi-Cooker
or
Business
Class
or
Single Usage
Or Multi-functions?
Basic Or
Luxury?
Answer: That depends on…
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… what their needs are!
Motorcycle
Car
HiFi Speakers
PC Speakers
or
or
Number of Passengers?
Traffic Conditions?
First Time Buyer?
Demanding Expectations?
Gas Stove
Economy
Class
Multi-Cooker
Business
Class
or
or
Single Focus Tasks?
Multitasking?
Budget Limits?
Different Needs Have Different Solutions!
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Is Intel selling other
kinds of products?
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Answer:
NO
but Intel® Atom™ processor has enabled a
new class of devices called NETBOOKS
and you need to know the difference with
what you have been selling so far NOTEBOOKS
AND
Netbook
Notebook
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What is a Netbook?
Small, simple and affordable
devices to connect to
the Internet powered by the
Intel® Atom™ processor
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A New Category of Devices
Want the “Best Internet
Experience in Your Pocket”?
Want Simple and
Affordable Internet Use?
Get a Mobile
Internet Device
Get a Netbook
Infotainment,
On the Go
Internet use
Target SPP
MID: >$800*
Want a Richer, Fuller
Experience?
Get a Notebook
or a Desktop
Entertainment, Productivity
and Multitasking
Target SPP
Netbook: >$250*
* Prices are US $ and are just indicative and can vary from Country to country
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Target SPP
Notebook: >$600*
Desktop: >$400*
Netbook Platform for 2008
Intel® Atom™
Processor
Intel® Chipset
Intel® Atom™ Processor N270 (Diamondville)
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Based on Intel’s 45nm Hi-K Metal Gate Process Technology
1.6 GHz
533 MHz FSB
512k L2 Cache
1 Core; 2 Threads
Mobile Intel® 945GSE Express Chipset (Calistoga)
• 133 MHz Core Frequency
• Intel® Graphics Media Accelerator 950
• Single Channel DDR2 400/533 Memory Support
Intel® Atom™
Processor N270
945GSE
ICH7-M
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Netbooks In Your Life
Discover the
Internet
Bring the Internet
With You
 Blog and Surf
 Email and Chat
 Social Networking
 Small and Light
 Long Battery Life
 Wireless Connectivity
Learn on
the Internet
Get Started with
the Internet
 Homework
 Research
 Online News
 Easy to Use
 Affordable
 First Time Buyers
Now Everyone Can Connect, Learn and Share
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Notebook or Netbook?
Let’s help your customers make the
right mobile choice!
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Form Factors
Notebook
Multiple
Form Factors
Netbook
Optical Drive
Small & Light
Larger Harddrives, HD/DVD drives
Flash storage and or Harddrives
upto 80GB, optional external
opticals, smaller keyboard
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Netbooks and Notebooks
- Complement Each Other
Create, Edit and Store Content
on Notebooks
• Edit Photos
• Rip Music
• Encode Videos
View Content
Anywhere
with Netbooks
• View Photos
• Stream Music
• Watch Online Videos
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Ask your customer what they need before making a
recommendation
If no or not sure, here are some scenarios
where a notebook would be better:
• First time PC buyer?
• Simple Internet use?
• Greater portability?
If yes, then a
netbook is a great
choice.
• Multitasking performance
• Great 3D experience
• Greater upgradeability
• Install applications
• Do so much more!
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User Experience Differentiation
Netbooks
Notebooks
Content Consumption
Content Creation & Editing
Basic Computing Applications
Install Advanced Software
Listening to Music
Photo Viewing
Video Viewing (Streaming)
Voice over IP
Instant Messaging
Playing basic Online Games
Email
Social Networking
Download, store and listen to Music,
• All the capabilitiesplay
of netbooks
PLUS:
CDs
• Install Software
Edit,
store
• Download,
store
andphotos,
listen tovideos
Music,
play CDs
Watch DVDs
• Edit and store photos & videos
• Watch DVDsVideo Conferencing,
• Video-Conferencing
Richer web surfing experience
• Richer Web Surfing Experience
• Open,
edit, and
store large
files
Play richer,
interactive
& installed
games,
• Install and
playedit,
richer
interactive
Open,
store
large files,
games
• Multitasking
Multi-tasking
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Netbook vs. Notebook
Notebook
Device for Internet
Multi-purpose PC
Purpose built for Internet use
Performance for Multi-tasking, Content
Creation, Intense Workloads & Internet
Web: Learn, Communicate, Play &
View
Entertainment, Productivity & Rich
Web
Compact form factor
(7-10” screen)
Range of form factors
(> 10” screen)
Processor Price
Brands
Size
Usage
Netbook
~$250 -$350 *
* Prices are US $ and are just indicative and can vary from Country to
country
$400 and above *
Includes: Core™2 Family includes Dual Core & Single
Core Ultra-low Voltage and Dual Core Low Voltage
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Call to Action
Netbooks are small, simple and affordable
devices for the Internet powered by
the Intel® Atom™ processor
Fits Your Life
Fits Your Lifestyle
Recommend
Netbooks to:
Beginners looking to
enrich their learning
with the internet
experienced users who
want portability to connect
anywhere all the time
Get Started and Get Going with a Netbook!
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BACKUP
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Intel has the Right Processor to meet your
Mobile Needs
Intel understands that mobile users have unique needs and has developed different
processor technologies to meet these different needs.
Notebooks
Mobile Internet Devices
Netbooks
Complete mobile PC –
best choice for most
customers
Purpose-built computing
device for ultra-mobile
users
Great companion or
starter device for easyaccess to the web
Provides the richest,
most complete mobile
experience
Puts the full Internet
experience in your
pocket
Designed for simple
Internet-focused
activities
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Intel-powered Classmate PCs
- purpose-built for education
The Netbook Platform for ‘08 enables a simple and
affordable platform for Internet-centric usage
models
Classmate PC Category is a sub-set of the Netbook
Platform for ‘08 that is focused on a specific Usage
Model area (Education)
Kid/Classroom
Friendly ID
Custom
Education
Software
Rugged Design
Water Resistant
Keyboard
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A netbook is not a notebook replacement
and more…
Notebook usages
Simple
internet
Netbook
usage
Advanced
Internet
Creativity
Gaming
Upload
photos
or video
Create
photo
albums
Play mainstream
games
Rip a
CD
Maintain
a
budget
Watch
HD
video
Create
SD or HD
videos
MMORPG
(online)
games
Watch a
DVD
Complex
school
projects
Maintain
a blog
Digital
Content
Creation
Play
RPG/FPS
games
Stream
media
Word
processing
Download
video
Edit
photos
LAN
parties
Watch a
High-Def
movie
Taxes
Entertainment Productivity
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MID & Netbook Positioning
Mobile Internet Devices
Positioning
The Best Internet
experience in your pocket
Netbooks
Simple and affordable
Internet- use
What’s The Same
Technology
OS
What’s
Different
Size
Usage
Target Users
Price
Weight
Battery Life
Wireless
Intel® Atom™ Microarchitecture
Intel® Atom™ Microarchitecture
Primarily Linux*, Some Windows*
Linux* and Windows*
4.5”-7” screen (most <6”)
“In hand” usage
Those who want access to full internet
on the go - Gen Y, Active Parents and
Mobile Professionals
>$400
As light as ~250g
As long as ~6 hr
WiFi + WWAN, GPS, BT
7-10” screen
“Sit down” usage
(1) Introduction to computing for 1st
time buyers/users (2) Secondary device
for Internet use
Target $250 SPP
As light as ~2lbs
As long as 4+ hr
WiFi
Device Examples
25
Intel Confidential
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