Transcript الشريحة 1

Unit 8
Public relations (PR)
Public relation is defined as
the management of an
organization's
communications with internal
and external public.
Why do organization need good PR
writers?

Public relations work involves great deal of
communication .
The overwhelming majority of jobs in the
field of public relations are writing jobs.
Public relation departments produces
brochures , press releases , letters ,
formal documents … etc.
What are the differences between
public relation writing and news
writing?
- It depends on the intent of the writer who
has to bear in mind a complex set of
purposes and interests while producing
any piece of a copy for any particular
publication.
-A public relation writer should know his
target audience and the purpose of the
message he is preparing for the
distributions to such
audience.
What is the news release?
-Its one of the most common forms in
public relations writing,
-The news release is information
compiled by PR writer and written in
the form of news story for
publication by news media.
News release style?
1-It should be written as concisely as
possible.
2-It should answer all the pertinent
questions about the story.
3-It should emphasize what an editor will
think is the most important part of the
story.
4-It should avoid explicit propagandistic
features of commercial advertising and
political communications .
How we can ensure that the news
release get published?
1.It should be written as closely as
possible to the news story.
2.The PR writer should avoid to write it
in favorable touch to the
organization.