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Ferrari 488 GTB
We are the competition
By: Jemmanuel Theus
Background

Enzo Ferrari was born February 18th 1898 in Modena. His company officially began
in 1947 when the first Ferrari emerged from the historic factory entrance of Via
Abetone Inferiore in Maranello. It was called the 125 S, it was known for it’s
embodied passion and determination by the company’s founder, Enzo Ferrari. He
devoted his entire life to designing and building sports cars and to the track.
Having been made an official Alfa Romeo driver in 1924, within five years he had
gone on to found the Scuderia Ferrari on Viale Trento Trieste in Modena which
assisted mostly gentlemen driving racecars. He died on August 14th 1988. And now
his legacy still lives with the 2016 Ferrari 488 GTB. It will send you to paradise
with the smooth purr of its twin-turbo 3.9-liter V-8 located right behind you, and
ferocious acceleration, all the way to 8000 rpm, where it makes 661 hp. A dualclutch seven-speed is the sole transmission; which goes from 0–62 mph in time of
3.0 seconds. The new Ferrari 488 GTB suspension system provides a relatively
smooth ride without sacrificing handling. For those who want to feel the engine
you can buy the Ferrari 488 GTB for an MSRP of $245,000.
Objective

To inform people of the performance of the Ferrari 488 GTB

To make as many people as possible buy this luxury automobile
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To show people what this whole product is about.
Competition
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Lamborghini, Koenigsegg, Maserati, Mercedes-Benz, Porsche, Audi, etc.
Target
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This luxurious product aims toward the higher class of citizens.
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For small rich families.

The people who have stacks of cash.
Cost/Timeline
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This would be a Super Bowl commercial
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For this commercial I would invest $ 6,000,000
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It would only be during the 2017 Super Bowl
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The commercial will be held one CBS.
Environmental
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Fuel Consumption: 11.41/100km

CO2 Emissions: 260 g/km
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Also has the HELE System that reduces CO2 Emission drastically.
References
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http://auto.ferrari.com/en_US/sports-cars-models/car-range/ferrari-488gtb/

http://www.ferrari.com/en_us/
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http://www.caranddriver.com/ferrari/488gtb
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http://www.syracuse.com/superbowl/index.ssf/2016/02/super_bowl_50_how
_much_does_a_30-second_television_commercial_cost.html

https://www.google.com/