Transcript Arab and Muslims` Screen Images

Aziz El Bakkali
Content
 Western media: Representing the East.
 Covering Muslims and Arabs in Western Cinema.
 Arabs and Muslims in Cinema
 Muslims and Islam
 The Perception of the Arab
 Morocco in Hollywood
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 Western media: Still and moving pictures using
technological tools.
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Western media: representing the East.
 “The development of the mass media, and the mass era of
communication that it has ushered in, has been one such event and
has accordingly necessitated the restructuring of the way in which
we view the world.”
Yahya R. Kamalipour, The US Media and Middle East
 Western media has thrived to haunt the imagination of an
international mass audience to perpetuate “a strand of colonialist
discourse in the ideological arsenal of Western nations”
Mathew Bernstein and Gaylyn Studlar, Visions of the East
 Western nations, mainly the United States, France and Great
Britain have used media to present “an overall view of the world as
chaos and disorganisation”
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David Spurr, The Rhetoric of Empire
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 Today, media is used to represent the cultures of Africa, Middle East, different colonies,
and other parts in Asia. It is a way of viewing “these areas that have been supported,
justified, and reinforced by the West colonialist and imperialist venture”
Mathew Bernstein and Gaylyn Studlar, Visions of the East
 Modern Western media- motion pictures, newspapers, television, books, music,
magazines, radio, and comic books- have influenced many different aspects of human
life. It has succeeded to forge the imagination of the audience and create new identities
for other cultures. “Media determine our perspective, the way in which we make
decisions, the way in which we spend our leisure time, the way in which we perceive
Others, and most important, the way in which we interact with one another”
Yahya R. Kamalipour, The US Media and Middle East
 Through various degrees, dominant media “have always perpetuated stereotypes and
prejudice about minority groups”
Teun A.Van Dijk, Racism and the Press
 Western media has provided a clear cut boundary between the East and the West, whose
history “has always been closely bound up with the forms of its representation- and
misrepresentation”
Edward Buscombe, “Painting the legend”
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 Media “can be seen not only as a driving force behind cultural and social
change but also as an index for political mobilizations both domestically and
internationally”
Yahya R. Kamalipour, The US Media and Middle East
 It has a “direct and straightforward effect on the audience”
David Gauntlett, Media, Gender and Identity
 Creating new identities: “By facilitating a mediated engagement with distant
places, the media partially deterritorialize the process of imagining
communities. And while the media can fashion spectators into atomized
consumers or self entertaining nomads, they can also construct identities and
alternative affiliations. Just as the media can exoticise and otherise cultures,
they can also reflect and help catalyse multicultural affiliations and
transnational identifications.”
Stam,Shohat. Multiculturalism, Postcoloniality, and
Transnational Cinema
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Covering Muslims and Arabs in Western Cinema.
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“They can not represent themselves, they must be represented.”
Carl Marx
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The MENA : “the most difficult regions of the world for Westerners to comprehend”
Western audience “are more familiar with its stereotypes than its specificity.”
Donna Debowen and Evelyn A. Early, Every Day Life in the Muslim Middle East
Hollywood: Arab Screen Images:
 Jack Shaheen, a famous scholar and professor of mass communications at Southern Illinois
University.
 Hollywood is “the most effective teacher of young… it is the authoritative creator of commonly shared
attitudes and feelings... [It is] the leading source of propagandistic images that damage and isolate
some citizens and can destroy the possibility of ever achieving genuine democratic relationships
among us”
Jack G. Shaheen, Reel Bad Arabs: How Hollywood Vilifies a People
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“a distorted media image of the Arab people that is becoming ingrained in American culture”
Jack G. Shaheen, “Media Coverage of the Middle East
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Arabs and Muslims in cinema
 “Most American minorities can expect fair cinematic representation from Hollywoodbut not Arab Americans and Muslims”
Jack G. Shaheen, “Unkindest Cuts”
 In Many films, “directors actively choose to include such stereotypical characters and
settings in their movies when depicting the Arabs and Muslims”
Kathleen Reedy, “Terrorists, thieves and Harem Girls
 “Arab men are portrayed as violent and terrorists, oil ‘sheikhs or marauding tribesmen
who kidnap blond Western women.”
Marvin Wingfield and Bushra Karaman, “Arabs Stereotypes and American
Educators,”
 “The Arab characters are relegated to raving, maniacal terrorists, devoid of human
decency and morality”
John C. Eisele, “The Wild East:
 “Hollywood studios needlessly maligned Arabs”
 “Arabs have made many contributions to our civilisation […] they invented Algebra and
the Concept of Zero”
Jack G. Shaheen, “Reel Bad Arabs: How Hollywood Vilifies a People,”
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Muslims and Islam in cinema
 Western cinema has been much concerned with the representation of
Islam as a “new foe quickly took the place of Soviet Communism in the
imagination of many Americans”
 “red menace shifted to panic in response to the green terror”
Brian T. Edwards, "Yankee pashas and buried women
 “Islam was a lasting trauma”
 “Not for nothing did Islam come to symbolize terror, devastation, the
demonic, hordes of hated barbarians.”
Edward Said, Orientalism
 “Malicious generalisations about Islam have become the last acceptable
form of denigration of foreign culture in the West; what is said about the
Muslim mind, or character, or religion, cannot now be said in mainstream
discussion about Africans, Jews, Other Orientals, or Asians.”
Edward Said, Covering Islam
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 The encounters:
 “The history of American encounters with the Muslim states is
almost as old as the American independence.”
Aslam Syed
 “Muslims are uniformly represented as evil, violent and above all,
eminently killable.”
Kim Deep, “Deconstructing Hollywood: Negative
Stereotyping in Film”
 “Assumptions easily lead to bias, misunderstanding,
stereotyping, and sometimes hostility towards Islamic culture,
extending from an ethnocentric approach. Once a negative
image of a culture is formed, it becomes rigid, enduring, and
difficult to rectify”
Yahya R. Kamalipour, The US Media and Middle East
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The Perception of the Arab
 “The Arab as alien, violent strangers, intent upon battling non-believers
throughout the world.”
Jack G. Shaheen
 “The creation of the “evil” Arab in the American popular film relies on their
characteristic confrontations with our ideologies and myths, and so the Arabs,
as such a set of Others, are imagined only to exist and act in relation to our
ideologies and myths.”
Tim Jon Semmerling, “Evil” Arabs in American Popular
Film: Orientalist Fear
 “The word “sheikh” means, literally, a wise elderly person, the head of the
family, but you would not know that from watching any of Hollywood’s
“sheikh” features.”
Jack G. Shaheen, Reel Bad Arabs: How Hollywood Vilifies a Peo
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Morocco in Hollywood
 Morocco’s various representational forms on the
screen.
 The Moroccan culture is at stake given an illusive
Orientalist interpretation.
 Moroccans are shaped within the personal
imagination of film directors, mostly from a falsified
adaptation of different pieces of writings.
 Hollywood film industry takes Moroccan spaces as the
locus for the projection of various scenes of most
movies that deal with the Other.
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 The country is easily used and projected as an issue of
departure in many stories of the Hollywood film.
 Different issues, ranging from identity culture religion,
gender, space, and social institutions, have been
reported within the agenda of Orientalist
representation of Morocco.
 Different feature films have structured the Moroccan
character as the Other and put forth to establish the
process of “Othering” the Moroccan subject
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References
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Thank you
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