Transcript rhetoric appeal notes

Rhetoric
The art of Communication
What is Rhetoric?
Rhetoric is the art of using language to
communicate effectively
rhetoric is an ancient art, dating back to Classical
Greece and has been taught for thousands of years
Although rhetoric has historically been seen
primarily as a way of persuading people, modern
rhetoric includes Effective writing and speaking of
all kinds
Rhetorical Triangle
In order to effectively use rhetoric in our writing and
speaking, we must assess our rhetorical situation
and analyze the best way to communicate
This is the “rhetorical Triangle” because it balances
the three important components necessary for
effective writing/speaking
When we look at writing, advertisements, News Stories etc, we will be using this
triangle to assess the effectiveness of what we are looking at
Who created it? Who is the intended audience? is the message convincing?
OFten the triangle also considers how the larger context affects all three of these
components
three methods of persuasion
Ethos
Pathos
logos
Most effective writing, debating, advertising etc,
relies on more than one appeal
Ethos
A method of persuasion in which you use the
reputation or character of a person or thing to make
a point
Ethos Appeals rely on the credibility or trust an
audience has for a specific person/brand etc
language is appropriate and tailored to the audience
appeals to questions of right/wrong
an ethos appeal
Pathos
A method of persuasion that relies on an emotional
connection
emotionally loaded language/imagery
figurative language is common
Appeals to specific emotions: humor, sadness, fear,
guilt, etc
two kinds of pathos appeals
Logos
A Method of Persuasion that uses logic and
reasoning to convince the audience
relies on definitions, analogies, data, stats
structure and layout builds a convincing proof
citations from experts
a logos appeal
Check for understanding
What is rhetoric?
What are three appeals?
What are the three components of the rhetorical
triangle? Why is this shown in this shape?
Check for understanding
Explain an ethos appeal
Explain a pathos appeal
Explain a logos appeal
Which appeal is being used?
Which appeal is being used?
Which appeal is being used?
IDentify the appeal
Haven’t I always been trustworthY?
Puppy dog eyes
Studies show that teens who are increasingly given
more freedom and responsibility have fewer
instances of arrest during college.
If you let me have a later curfew, I’ll do more chores
Don’t I always fill up the car when I’m out?