Transcript memory0

Understanding Memory
We are what we remember.
3 Essential Questions
1. How does information get into
memory?
2.
How is information maintained?
3.
How is information pulled back out of
memory?
3 Essential Questions
How does information get into memory?
Encoding – requires attention. Discuss
penny
2. How is information maintained?
Storage – “tip of the tongue”
3. How is information pulled back out of
memory?
Retrieval
1.
Memory Challenge
 See
how many you can remember?
Apple
candy
sugar
tooth
pie
chocolate
tart
soup
nice
month
clock
sour
dog
regret
snow
Check and Double Check
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Apple
Candy
Sugar
Tooth
Pie
Chocolate
Tart
Soup
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15.
Nice
Month
Clock
Sour
Dog
Regret
Snow
Memory Challenge
 See
how many you can remember?
Write down as many as you can in the
the correct order if you can.
Images
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Calculator
Microphone
Strawberries
Ice pack
Rabbit
Stapler
Magician
Hammer
Telephone
Kite
Banana
Snowman
Rooster
Watch
Keys
One More Try
Ator
botam
crov
difim
firap
glimoc
ricul
hilnim
jolib
kepwin
leptav
lumal
mib
natpem
peyrim
Write down as many as you can in the
the correct order if you can.
Results
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10.
Ator
Botam
Crov
Difim
Firap
Glimoc
Ricul
Hilnim
Jolib
Kepwin
11.
12.
13.
14.
15.
Leptav
Lumal
Mib
Natpem
Peyrim
Memory
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Memory is the ability to code, store and retrieve
information
Memory involves encoding the input of the senses
(visual, auditory, taste, smell, touch)
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What do you associate with each?
Memory is rarely perfect
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Forgetting refers to memory failure
Three Stages of Memory
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Sensory Memory is a brief representation of a
stimulus while being processed in the sensory
system
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Short-Term Memory (STM) is working memory
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Visual Info – ½ second
Auditory – 2 seconds
Limited capacity (7 items)
Duration is about 30 seconds
Long-Term Memory (LTM) has a large capacity and
long duration -- unknown
ICONIC MEMORY GEORGE SPERLING
P
Y
F
G
V
J
S
A
D
H
B
U
Overview of Memory Model
Memory as a Computer
How is this model flawed?
Effective Encoding of Information
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2 Types
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Automatic encoding – does not require deliberate effort
ex. where you sit in class
Effortful encoding – concentrated effort is required
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Ex.
Depending how meaningful the words are affects
encoding
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Concrete vs. Abstract vs. Nonsense Words
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Concreteness - the ability of a word to form a mental image
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Apple
Boredom
Car
theory
Rehearsal
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Rehearsal – the review or practice of material while you
are learning it.
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Without rehearsal memories fade quickly from (STM)
Can persist (H.M.) more than an hour
Phone number experiment
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Why might we have a harder time remembering phone numbers
today?
2 Types
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Maintenance Rehearsal – rote repetition of material in order
to maintain its availability in short-term memory
Elaborative Rehearsal – association of new information with
already stored knowledge and analysis of the new information
– better for creation of long-term.
Define thalamus
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Aka “traffic officer”
Part of the _________ system
Relays all sensory info except ________
Deep Processing - National Spelling Contests
Does knowing too much about something make it less
likely you will remember it?
An Encoding Failure
“Next-in-Line Effect”
 Interference
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 Ex.
Concepts and Key Points
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3 Components of Memory
 Encoding
 Storage
 Retrieval
What are two types of encoding?
 Automatic
 Effortful
What is required during Encoding? Think about the penny.
 Attention
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What Phenomenon demonstrates the need for attention?
 “Next-In-Line Effect”
What type of Memory was being challenged by the tests?
 Short-Term
What is its capacity – size and time
 7+/- 2 & 30 seconds
How long does visual sensory memory last?
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½ second
What type of rehearsal is better for creating LTM?
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Elaborative
Long-Term Memory
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Information transferred from STM to LTM is coded
into categories and stored in terms of meaning
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REM sleep may play a key role in categorizing new items
within LTM
Memories retrieved from LTM are not an exact replica of
the original event
Memories are reconstructed and can be altered during the
retrieval process
Parallel Distributed Processing
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PDP model of memory recognizes that our brain
processes multiple operations and involves a vast
network of processing units that operate simultaneously.
PDP model suggests that our memory does not work like
a computer, which is more serial distribution.
Integrating Approaches
Varieties of LTM
Organization of LTM
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Items in LTM are organized in categories that form a
hierarchy with multiple paths (direct and indirect) to
each item
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Sometimes the cues required to recall an item are not
sufficient
Tip-of the tongue phenomenon: person can’t easily recall
the item, but shows some recall for its characteristics
(“…it begins with the letter ….”)
Memory Measures
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Recognition is when a specific cue is matched against
LTM
Recall is when a general cue is used to search memory
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E.g. Who wrote “Common Sense”
Relearning refers to a situation in which a person learns
material a second time. (second time faster)
Priming – A method for measuring implicit memory –
example - words with the word stem def
Priming
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Pass out demonstration sheets
Priming demonstration
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Unscramble the following word:
L T
E PA
 Answer:
P E T A L
P L A T E
Priming
Why did half the class say plate and the other
half say petal?
 They were primed to do so
 There were two different sheets of
unscrambled words
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Priming sheet 1
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Unscramble the following
word:
FINEK
OPONS
KROF
PUC
 E C U SA R
 LT E PA
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 Answer:
K N I F E
S P O O N
F O R K
C U P
S A U C E R
P L A T E
Priming sheet 2
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Unscramble the following
word:
NY P A S
 F E LA
 KTA L S
DUB
LOBSOMS
 LT E PA
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 Answer:
P A N S Y
L E A F
S T A L K
B U D
B L O S S O M
P E T A L
Priming
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Do priming demonstration
Priming
Seeing
the word rabbit
Activates concept
Primes spelling
the spoken
word hair/hare
as h-a-r-e
Priming
Activation of one or more existing memories
by a stimulus
 Activation not a conscious decision
 BUT, can affect subsequent thoughts and
actions
 Two types of priming
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Two types of priming
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Conceptual Priming
Perceptual Priming
Conceptual priming
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When priming stimulus influences your flow of thoughts
Thought to involve activation of concepts stored in
semantic memory
Example: Previous priming demonstration
Example: If you hear a story about a pitbull, when
someone later asks you to name a dog, you’re more likely
to say “pitbull”
Perceptual priming
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Can you identify the fragmented stimulus
below?
Perceptual priming
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What if you were
asked to unscramble
the word earlier?
Biological Perspective
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Long-term Potentiation - As a response is learned, specific
neural pathways are established that become
progressively more excitable and responsive
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Synapses are strengthened by stimulation of dendrites to grow
more spines
Ability of a neuron to release its neurotransmitters can be
increased or decreased
Flashbulb Memories
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Where were you when you first heard:
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That the spaceship Columbia/ Challenger had exploded
during landing?
That the federal building had been bombed in Oklahoma
City?
That Princess Diana had been killed in a car wreck?
Most are personal ex.
Duke Students asked
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85 A car accident
82 When you first met your college roommate
81 High school graduation
78 Senior Prom
Forgetting
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Forgetting is the inability to recall previously learned
information
Why is it necessary? How is it adaptive?
Study Strategies
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Distributed practice refers to
spacing learning periods in
contrast to massed practice in
which learning is “crammed”
into a single session
Distributed practice leads to
better retention
Serial Position Effect
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Remembering
information at the
beginning and end of
a list better than
material in the
middle
Theories of Forgetting
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Decay theory: memory trace fades with time when not
accessed
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Doesn’t account for persistent declarative and procedural
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Replacement theory – new memory can wipe out old
memories
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Spanish test 50 years later / swimming riding a bike etc
Stop sign – “Did you see the car in front of the yield sign”
Interference theory argues that information competes for
retrieval
• Proactive interference: old information interferes with recall
of new information
• Retroactive interference: new information interferes with
recall of old information
Interference and Memory
Retroactive – Problem with remembering old
information because of new information
Proactive – the opposite
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Cue-dependent memory
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State-dependent memory
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How can you use this to find your lost keys
How can it contribute to depression?
Motivated forgetting: involves the loss of painful
memories
Encoding failure: may contribute to information
never being encoded from STM to LTM and thus
forgotten.
Retrieval failure: the information is still within LTM,
but cannot be recalled because the retrieval cue is
absent
Amnesia
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Amnesia is forgetting produced by brain injury or
trauma
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Retrograde amnesia refers to problems with recall of
information prior to a trauma
Anterograde amnesia refers to problems with recall of
information after a trauma
Retrograde amnesia
Anterograde amnesia
Point of Trauma
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Psychogenic amnesia – causes of forgetting are
psychological and not organic (injury)
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Quite rare
Involves massive memory loss, personal identity and usually
ends suddenly
Traumatic Amnesia – involves the forgetting of a specific
traumatic event
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When it comes back it is perfectly accurate
Part of a defensive mechanism (repression) of threatening or
upsetting information to the unconscious
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What arguments are presented against the existence of this type of
amnesia?
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Concentration Camps
Not rehearsing
Intentional distracting
Dangers associated with confabulation and power of suggestion
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Childhood Amnesia – the inability to remember events
and experiences that occurred during the first 2-3 years
of life
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Problem encoding and retaining episodic memories and
carrying them into later childhood
Biological – the prefrontal cortex is not yet fully developed
Cognitive
Lack of a sense of self
Impoverished encoding
Focus more on the routine then the distinctive aspects
When we begin to think like adults we no longer have access
to the cues and information we once used as a schema
Patient H.M.
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Patient H.M. suffered from chronic brain seizures
In the 1950’s, surgeons removed portions of his hippocampus
in order to reduce the seizures
Since the surgery, Patient H.M. shows chronic anterograde
amnesia
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He has normal STM
He has normal recall for material learned prior to the surgery
Patient H.M. has learned very little since the surgery
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Patient H.M. would have no idea of the significance of:
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Watergate
The Challenger explosion
The death of Princess Diana
Issues in Memory
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Memory recall may involve reconstruction and thus may
not be accurate
Reasons for inaccuracy of memory:
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Source amnesia: attribution of a memory to the wrong source
(e.g. a dream is recalled as an actual event)
Sleeper effect: a piece of information from an unreliable source
is initially discounted, but is recalled after the source has been
forgotten
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Apply to political campaigning
Sleeper Effect
Eyewitness Testimony
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Primarily because of the constructive nature of memory,
the reliability of eyewitness testimony is questioned.
Repressed Memories
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The area of repressed memories is a hotly contested
debate
The reliability of repressed memories is called into
question due to:
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the constructive element of memory
source amnesia
the sleeper effect
Memory Strategies
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Mnemonic devices are strategies to improve memory
by organizing information
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Method of Loci: ideas are associated with a place or part of
a building
Peg-Word system: peg words are associated with ideas
(e.g. “one is a bun”)
Word Associations: verbal associations are created for
items to be learned
Improving memory
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Use rehearsal techniques
Improve organization
Counteract the serial
position effect
Avoid massed practice
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Manage time
Use the encoding
specificity principle
Employ self-monitoring
and over learning
Use mnemonic devices
Attention
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“Next-in-line-effect”