Transcript Memory
Learning
that has
persisted over time; it
is information that
has been acquired,
stored, and can be
retrieved.
Encoding:
processing of
information
Storage:
retaining
information
over time
Retrieval:
getting it out
of storage
Sensory
memory
Short-term
memory
Outdated, but still a
useful starting point
Long-term
memory
Iconic—250
milliseconds
Echoic—2 seconds
Tactile
Taste
Olfaction
Holds
sensory
information in the
raw, unprocessed
form
If we attend to it, it is
encoded in shortterm memory
Uncertain conclusions—
• verbal information
• an image
• others believe it is
something more abstract
Rule of 7
Info is gone in 30-60
seconds if not attended
to.
Connection b/w sensory
and LTM
“Sometimes google
replaces rehearsal”
Memory
occurs in the
synapse via neural
connections
LTP—Long term
potentiation
Hippocampus
Automatic processing
• Describe your day so far…
• Parallel processing
• Implicit memories (non-
declarative)
• Meditation
Effortful processing
• Explicit memories
(declarative)
• What you do all of the time
for school
Parallel
processing—
dejavu (theory)
Working memory
getting mixed up w/
automatic processing
• Chunking
• Spacing Effect
• Testing Effect—
practice recall
• Serial Position Effect
Primacy effect
Recency effect
• Mnemonic devices
Peg word system
Roy G. Biv
Hierarchies (i.e. text
structures )
Semantic
encoding
Personal connection
Shallow = writing
things down w/out
thinking about them
Demonstration
#1
• Two groups
• Whatever group remembers the most words
wins.
Demonstration
#2
• Remember the list of words in order
• Two rounds
Rehearsal—Verbal
• Best for phone #s,
passwords, SS #s,
learning alphabet,
etc…
Elaboration—visual
(or otherwise)
• connection to
something you already
know
1)
Relatively
permanent
2) Assumed to be
unlimited
3) Contains
different types of
memories
1) Explicit (Declarative)
• Semantic—meaning
• Episodic—personal
2)
Implicit—unaware
of retrieval
(nondeclarative)
• Procedural--(i.e.,
Write an example of
each memory in your
notes
riding a bike, tying
shoes, etc…)
• Emotional—love, hate,
fear, anxiety, etc…
Hippocampus
/Frontal Lobe=
explicit/declarative
Cerebellum/basal
ganlia /Amygdala=
implicit/
nondeclarative
Figure 32.5 in text
ANTEROGRADE AMNESIA
Inability to transfer new
information from short-term
into long term
RETROGRADE AMNESIA
Clive Wearing
50 First Dates
Memento
Inability to retrieve
information that was
acquired before a
particular date, usually the
date of an injury or
operation
Bourne movies
The Vow
Recall
Recognition
Relearning—
Ebbinghaus
Priming—
unconscious
associations
ENCODING SPECIFICITY
PRINCIPLE
Context matters!
State dependent memory
This is why you stare at me
while taking a test
sometimes
Don’t study in your bed!!!!!
Method of Loci— “mental
walk”
• Proactive interference—
when information learned
earlier impairs memory for
information acquired later.
•Retroactive interference—
when information learned
later impairs memory for
information acquired earlier
•P: proactive
•O: old
•R: retroactive
•N: new
1) Transience
2) Absentmindedness—lapse of
attention results in memory failure
3) Blocking—failure to
retrieve information that is
available—tip of the tongue
phenomenon
“it starts with…”
4)
Memory misattribution—assigning a
recollection or an idea to the wrong source,
aka…source amnesia
false
memories
Try
to remember as many as you can of list
of words I read aloud to you.
#5) Suggestibility—the tendency to
incorporate misleading information from
external sources into personal recollections
false
memories
1992: El AL cargo
Plane, Amsterdam
New Jersey SC
Elizabeth Loftus—TED
Eyewitness Testimony
#6) Bias—distortion of memories due to
present knowledge/beliefs/feelings
We
remember the good and forget the bad
We like to think of ourselves as consistent
so we diminish the memory of change in
ourselves—cognitive dissonance
Confirmation Bias
#7) Persistence—the intrusive recollection of
events that we wish we could forget, usually
tied to a heightened level of emotion
Embarrassing Moments
Flashbulb Memories
Alfred
Adler
• Present determines
past
• What is your earliest
memory—write it
down or draw it in
detail…
Are memories based on
present mood and
situation?
Autobiographical
Memory
What
does it mean to
lose your memory?
Are you still the same
person to yourself
and to others? Do you
still have your
identity?