Transcript Memory

 Learning
that has
persisted over time; it
is information that
has been acquired,
stored, and can be
retrieved.
Encoding:
processing of
information
Storage:
retaining
information
over time
Retrieval:
getting it out
of storage
Sensory
memory
Short-term
memory
Outdated, but still a
useful starting point
Long-term
memory
 Iconic—250
milliseconds
 Echoic—2 seconds
 Tactile
 Taste
 Olfaction
 Holds
sensory
information in the
raw, unprocessed
form
 If we attend to it, it is
encoded in shortterm memory

Uncertain conclusions—
• verbal information
• an image
• others believe it is
something more abstract
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Rule of 7
Info is gone in 30-60
seconds if not attended
to.
Connection b/w sensory
and LTM
“Sometimes google
replaces rehearsal”
 Memory
occurs in the
synapse via neural
connections
 LTP—Long term
potentiation
 Hippocampus

Automatic processing
• Describe your day so far…
• Parallel processing
• Implicit memories (non-
declarative)
• Meditation

Effortful processing
• Explicit memories
(declarative)
• What you do all of the time
for school
 Parallel
processing—
dejavu (theory)
 Working memory
getting mixed up w/
automatic processing
• Chunking
• Spacing Effect
• Testing Effect—
practice recall
• Serial Position Effect
 Primacy effect
 Recency effect
• Mnemonic devices
 Peg word system
 Roy G. Biv
 Hierarchies (i.e. text
structures  )
 Semantic
encoding
 Personal connection
 Shallow = writing
things down w/out
thinking about them
 Demonstration
#1
• Two groups
• Whatever group remembers the most words
wins.
 Demonstration
#2
• Remember the list of words in order
• Two rounds
 Rehearsal—Verbal
• Best for phone #s,
passwords, SS #s,
learning alphabet,
etc…
 Elaboration—visual
(or otherwise)
• connection to
something you already
know
 1)
Relatively
permanent
 2) Assumed to be
unlimited
 3) Contains
different types of
memories

1) Explicit (Declarative)
• Semantic—meaning
• Episodic—personal
 2)
Implicit—unaware
of retrieval
(nondeclarative)
• Procedural--(i.e.,
Write an example of
each memory in your
notes
riding a bike, tying
shoes, etc…)
• Emotional—love, hate,
fear, anxiety, etc…
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Hippocampus
/Frontal Lobe=
explicit/declarative
Cerebellum/basal
ganlia /Amygdala=
implicit/
nondeclarative
Figure 32.5 in text
ANTEROGRADE AMNESIA
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Inability to transfer new
information from short-term
into long term
RETROGRADE AMNESIA

Clive Wearing
50 First Dates
Memento


Inability to retrieve
information that was
acquired before a
particular date, usually the
date of an injury or
operation
Bourne movies
The Vow
 Recall
 Recognition
 Relearning—
Ebbinghaus
 Priming—
unconscious
associations
ENCODING SPECIFICITY
PRINCIPLE
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Context matters!
State dependent memory
This is why you stare at me
while taking a test
sometimes
Don’t study in your bed!!!!!
Method of Loci— “mental
walk”
• Proactive interference—
when information learned
earlier impairs memory for
information acquired later.
•Retroactive interference—
when information learned
later impairs memory for
information acquired earlier
•P: proactive
•O: old
•R: retroactive
•N: new
1) Transience
2) Absentmindedness—lapse of
attention results in memory failure
3) Blocking—failure to
retrieve information that is
available—tip of the tongue
phenomenon
“it starts with…”
4)
Memory misattribution—assigning a
recollection or an idea to the wrong source,
aka…source amnesia
 false
memories
 Try
to remember as many as you can of list
of words I read aloud to you.
#5) Suggestibility—the tendency to
incorporate misleading information from
external sources into personal recollections
 false
memories
 1992: El AL cargo
Plane, Amsterdam
 New Jersey SC
 Elizabeth Loftus—TED
 Eyewitness Testimony
#6) Bias—distortion of memories due to
present knowledge/beliefs/feelings
 We
remember the good and forget the bad
 We like to think of ourselves as consistent
so we diminish the memory of change in
ourselves—cognitive dissonance
 Confirmation Bias
#7) Persistence—the intrusive recollection of
events that we wish we could forget, usually
tied to a heightened level of emotion
Embarrassing Moments
Flashbulb Memories
 Alfred
Adler
• Present determines
past
• What is your earliest
memory—write it
down or draw it in
detail…

Are memories based on
present mood and
situation?
 Autobiographical
Memory
 What
does it mean to
lose your memory?
Are you still the same
person to yourself
and to others? Do you
still have your
identity?