Transcript Chapter 1

Chapter 1
Psychological Research:
The Whys and Hows
of the Scientific Method
Dawn M. McBride
The Process of Research in Psychology
Second Edition
Nature of Knowledge
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What we know & How we know it?
Write two things that you know:
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How did you learn them?
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2.
Intuition
Authority
Deduction
Observation
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Ways of Knowing
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Intuition
Deduction
Authority
Observation
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Ways of Knowing
 Intuition
 common sense or “gut feeling”
 Deduction
 Reasoning, based on previous knowledge
 Authority
 faith, experts
 Observation
 what can be grasped with the senses
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Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Ways of Knowing
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Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
The Scientific Method
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Across Disciplines:
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Primary Canons (rules) of Scientific Method
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Observations: hallmark scientific method
Empiricism
Determinism
Parsimony
Testability
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Canons of the Scientific Method
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Empiricism
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Knowledge is derived from observations
Methods: What, How, When?
 Naturalistic, Laboratory, Surveys
Determinism
Goal: Identify what causes behaviors
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Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Determinism in psychological
research
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Main interest is on cause-effect relations
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Prediction (hypotheses based on theory
and/or past studies) about what causes
behavior
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Observe behaviors of interest & determine if
they are inconsistent with the hypothesis
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Research?: What causes the
common cold
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Canons of the Scientific Method
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Parsimony
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Testability ***
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Prefer simple explanations of behavior
 easier to study than complex ones
 more likely to be correct
Hypotheses can be falsified through
observation
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Canons of the Scientific Method
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Why is falsifiability so important in
psychological science?
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Whenever researchers can show that an
accepted explanation is not supported,
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it changes the direction of investigation in
the area of knowledge, which
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moves psychological science forward in
gaining new knowledge about behavior.
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Cause of Stomach Ulcers and
Gastritis:
Stress
B. Bacteria
C. Virus
D. All of the Above
A.
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Drs. Marshall & Adams: 2005 Nobel
Prize Medicine/Physiology
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Now we know that the Pylori bacteria is the
main cause of stomach ulcers and gastritis
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This discovery led to a radical change in
the treatment of stomach ulcers
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Dr. Marshall ingested the bacteria to show
that it causes gastritis, a precursor of stomach
ulcers (pyloris only affects primates)
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 AGE Publications, Inc.
Types of Research
Basic
Applied
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Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Basic Research
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The goal is to understand fundamental
processes of behavior
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What is the frequency of clinical depression in the
general population?
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Pavlov: How does the salivary system works in
dogs? – Led to operant learning principle
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What types of social situations cause anxiety?
Kandel: 2000 Nobel Physiology/Medicine
Studied conditioned and
unconditioned stimulus (learningmemory) while observing behavior of
single neural cells.
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Aplysia Californica shell-less sea
snail. Reflex causes its siphon and
gill to retract when disturbed. Simple
animal with large nerve cells.
Applied Research
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The goal is to solve an everyday problem
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What is the best treatment for depression?
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How can the reliability of an eyewitness memory
be improved?
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How can anxiety in social situations be reduced?
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How to cure pneumonia: Antibiotics
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
The Scientific Method
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Why Care About Research?
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Much of what we know about effective treatments
and counseling techniques comes from research.
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To know how to interpret the vast amounts of
available information produced by researchers
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Needed to evaluate claims made by others
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
The Scientific Method
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Common Pitfalls
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Problem: Assuming that psychology equals
practice in a “helping profession”: ignoring or
dismissing the scientific aspect of psychology
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Problem: Positive test bias—design studies that
provide supportive evidence of an explanation of
behavior without including the possibility for
contradictory evidence
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
The Scientific Method
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Common Pitfalls
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Problem: Misinterpretation of causation—
 study of cause and effect relationships requires
manipulation,
 Correlation is not causation
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Problem: Dismissing basic research
 because it does not solve a real-world problem
right away - high risk/high reward
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Step 1: Choosing a research question
Step 2: Conducting a literature review
Step 3: Developing a hypothesis
Steps in the
Research
Process
Step 4: Designing the study
Step 5: Conducting the study
Step 6: Analyzing the data
Step 7: Reporting the results
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Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.