Transcript Chapter 1
Chapter 1
Psychological Research:
The Whys and Hows
of the Scientific Method
Dawn M. McBride
The Process of Research in Psychology
Second Edition
Nature of Knowledge
What we know & How we know it?
Write two things that you know:
How did you learn them?
2
1.
2.
Intuition
Authority
Deduction
Observation
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Ways of Knowing
•
•
•
•
3
Intuition
Deduction
Authority
Observation
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Ways of Knowing
Intuition
common sense or “gut feeling”
Deduction
Reasoning, based on previous knowledge
Authority
faith, experts
Observation
what can be grasped with the senses
4
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Ways of Knowing
5
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
The Scientific Method
Across Disciplines:
Primary Canons (rules) of Scientific Method
6
Observations: hallmark scientific method
Empiricism
Determinism
Parsimony
Testability
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Canons of the Scientific Method
Empiricism
Knowledge is derived from observations
Methods: What, How, When?
Naturalistic, Laboratory, Surveys
Determinism
Goal: Identify what causes behaviors
7
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Determinism in psychological
research
8
Main interest is on cause-effect relations
Prediction (hypotheses based on theory
and/or past studies) about what causes
behavior
Observe behaviors of interest & determine if
they are inconsistent with the hypothesis
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Research?: What causes the
common cold
9
Canons of the Scientific Method
Parsimony
Testability ***
10
Prefer simple explanations of behavior
easier to study than complex ones
more likely to be correct
Hypotheses can be falsified through
observation
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Canons of the Scientific Method
Why is falsifiability so important in
psychological science?
11
Whenever researchers can show that an
accepted explanation is not supported,
it changes the direction of investigation in
the area of knowledge, which
moves psychological science forward in
gaining new knowledge about behavior.
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Cause of Stomach Ulcers and
Gastritis:
Stress
B. Bacteria
C. Virus
D. All of the Above
A.
12
Drs. Marshall & Adams: 2005 Nobel
Prize Medicine/Physiology
13
Now we know that the Pylori bacteria is the
main cause of stomach ulcers and gastritis
This discovery led to a radical change in
the treatment of stomach ulcers
Dr. Marshall ingested the bacteria to show
that it causes gastritis, a precursor of stomach
ulcers (pyloris only affects primates)
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 AGE Publications, Inc.
Types of Research
Basic
Applied
14
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Basic Research
15
The goal is to understand fundamental
processes of behavior
What is the frequency of clinical depression in the
general population?
Pavlov: How does the salivary system works in
dogs? – Led to operant learning principle
What types of social situations cause anxiety?
Kandel: 2000 Nobel Physiology/Medicine
Studied conditioned and
unconditioned stimulus (learningmemory) while observing behavior of
single neural cells.
16
Aplysia Californica shell-less sea
snail. Reflex causes its siphon and
gill to retract when disturbed. Simple
animal with large nerve cells.
Applied Research
17
The goal is to solve an everyday problem
What is the best treatment for depression?
How can the reliability of an eyewitness memory
be improved?
How can anxiety in social situations be reduced?
How to cure pneumonia: Antibiotics
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
The Scientific Method
Why Care About Research?
Much of what we know about effective treatments
and counseling techniques comes from research.
To know how to interpret the vast amounts of
available information produced by researchers
18
Needed to evaluate claims made by others
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
The Scientific Method
19
Common Pitfalls
Problem: Assuming that psychology equals
practice in a “helping profession”: ignoring or
dismissing the scientific aspect of psychology
Problem: Positive test bias—design studies that
provide supportive evidence of an explanation of
behavior without including the possibility for
contradictory evidence
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
The Scientific Method
20
Common Pitfalls
Problem: Misinterpretation of causation—
study of cause and effect relationships requires
manipulation,
Correlation is not causation
Problem: Dismissing basic research
because it does not solve a real-world problem
right away - high risk/high reward
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.
Step 1: Choosing a research question
Step 2: Conducting a literature review
Step 3: Developing a hypothesis
Steps in the
Research
Process
Step 4: Designing the study
Step 5: Conducting the study
Step 6: Analyzing the data
Step 7: Reporting the results
21
Dawn M. McBride - The Process of Research in Psychology, 2nd Edition © 2013 SAGE Publications, Inc.