Transcript European Antibiotic Awareness Day - e-Bug

European Antibiotic Awareness Day
Sarah Earnshaw, ECDC
E-BUG, Warsaw, 19 June 2008
ecdc.europa.eu
What is –
European Antibiotic Awareness Day?
• European Antibiotic Awareness Day will be an
annually reoccurring event that will raise
awareness on how to use antibiotics in a
responsible way that will help keep them
effective also in the future
• 18 November 2008 will mark the first-ever
European Antibiotic Awareness Day which will be
celebrated across Europe
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Who is responsible for -
European Antibiotic Awareness Day?
• European Antibiotic Awareness Day is an
initiative of ECDC, working in partnership with
the European Commission, National AMR Focal
Points, WHO, the European Society of Clinical
Microbiology and Infectious Diseases (ESCMID)
and the Standing Committee of European
Doctors (CPME)
• Follows from significant political interest from
MEPs, who in a STOA report, as well as through
Parliamentary Questions, have called on the
ECDC to increase public awareness about
antibiotic resistance
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Launch of European Antibiotic Awareness
Day in the European Parliament,
October 2007
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Why do we need a –
European Antibiotic Awareness Day?
• Inappropriate use of antibiotics has become a serious
threat to public health in Europe
– Taking antibiotics for the wrong reasons or incorrectly causes
bacteria to develop resistance against antibiotic treatments. So
when you need antibiotics in the future they may no longer work!
• Keeping antibiotics effective is everyone’s
responsibility
– Responsible use of antibiotics can help stop resistant bacteria from
developing and help keep antibiotics effective for the use of future
generations. On this basis, it is appropriate to inform about when
and how to take antibiotics responsibly.
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2008 Campaign Objectives
• To inform the general public about:
– When to take antibiotics
– How to take antibiotics
– Why responsible use of antibiotics is important
• To build on and reinforce the success of national
campaigns on rational use of antibiotics
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Overview of ECDC activities towards
the day…
• 18 November 2008 designated as first ever European Antibiotic
Awareness Day
• Establishment of Technical Advisory Committee (national experts,
Commission, WHO EURO, CPME, ESCMID)
• Securing political commitment at EU and national level – ECDC letter
to Health Ministers, EU Presidency (Council conclusions),
Commission (EU Health Commissioner to discuss EAAD at EU Health
Council on 10 June) and Parliament (18 October 2007 event)
• Close cooperation with national AMR focal points to create national
synergies (meeting with CMOs in Slovenia, March 2008)
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Dominique Monnet presenting at Joint
AMR Focal Points/CMO meeting in
Slovenia, March 2008
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Overview of ECDC activities towards
the day…
• Outreach to media, clinicians, scientists, parents, and other
stakeholder groups
• Seminar for journalists on antibiotic resistance and the European
Antibiotic Awareness Day at ECDC on 30 May
• Preparation of campaign slogans, visuals and key messages
• Establishing a public website to act as a central portal for the
European Antibiotic Awareness Day
• Planning major press event in the European Parliament on 18
November 2008 – prior delivery of media toolkit to Member States
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Slogans, Visuals & Key messages
• Slogan
• To provide the basics for
development of comms tools
• To establish visual identity of
the campaign
• Visuals
• To ensure consistency in the
main messages of the
campaign
• Key messages
• To be combined for different
target audiences
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Generic Campaign Logo
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Key messages # EXAMPLE
Cold? Flu? Get well without antibiotics!
A. Antibiotics are effective only against bacterial infections - they cannot
help you recover from infections caused by viruses such as common
colds or influenza (flu).
B. Antibiotics do not prevent viruses from spreading to other persons.
C. Taking antibiotics for the wrong reasons, such as against colds or flu,
causes bacteria to develop resistance against antibiotic treatments. So
when you do need antibiotics in the future they may no longer work.
D. Always seek your doctor’s advice before taking antibiotics!
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Examples of Planned
National Activities
• Press conference with Health experts & AMR
experts
• National conference on AMR involving doctors,
pharmacists, vets & dentists
• Editorials in national medical journals
• Letter from Health Minister to all doctors
• Leaflets & posters for general public
• Development of in-school activities for children &
parents
• TV spots
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Partnership opportunities
• Links to be established between European Antibiotic
Awareness Day website and E-bug website, including logos
• Information on E-BUG to be included in media pack to be
distributed to all EU Member States ahead of 18 November:
– Audiovisual clips
– Background information
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