Transcript Document
Ericson University November 2013 1 Antimicrobial Wiring Devices 2 Antimicrobial (AM) Wiring Devices • • • • Introduction Overview Sales Collateral Launch – Target Markets – Target Customers – Product Samples – Product Availability – Pricing 3 Introduction What’s So Special About Perma-Kleen Antimicrobial Wiring Devices Anyway? 1) The ONLY AM Wiring Devices Available 2) Clear Product Differentiation 3) Undeniable Value Proposition 4) Unique Leverage / Positioning 5) Distribution Tipping Point 6) Peace of Mind and Security 4 Overview • What Does Antimicrobial Mean? – Antimicrobial Compounds / Additives Disrupt Micro-organisms' Attempt to Live and Multiply – Surface Area Is Undesirable for Microbial Population / Growth 5 Overview • How Is It Measured? – Log Kill, Percent Kill, Log Reduction – Measure of the Starting Population Minus the Number of Surviving Organisms – Results Reported as a Logarithm of the Killed Organisms Log Kill Percent Kill 6 Overview • Example – Starting Population = 1,000,000 Organisms – Surviving Population = 750 Organisms – Log Kill: = Log (1,000,000 – 750) = Log (999,250) = 5.9997 – Percent Kill: = (999,250 / 1,000,000) * 100% = 0.999 * 100% = 99.9% 7 Overview • How Do AM Wiring Devices Work? – Antimicrobial Additives Embedded in Polymer – All Components Are Treated – Inhibits / Reduces / Controls Growth Bacteria Molds Mildews Fungi 8 Overview • How Do AM Wiring Devices Work? – Not a Surface Treatment – Additives Embedded in Polymer – Additives Gradually Released to Surface to Provide Continual, Long Lasting Activity – Antimicrobial Additives Bloom To Surface If Nicked or Scraped – Resistant to High Pressure Hose-down – Will Not Wash Off 9 Overview • Ericson AM Wiring Device Performance – Escherichia (E.Coli) Woodhead Device Gram (-) Log Reduction > 4.8 Log Reduction > 99.998% – Staphylococcus (Staph) Ericson Device Gram (+) Log Reduction > 3.9 Log Reduction > 99.98% 10 Overview • Ericson AM Wiring Device Performance – Patent Pending – UL Listed – Made In The USA – Independently Tested and Certified by Industry's Most Well Respected Laboratory • JIS Z2801 Bacterial Challenge 11 Overview • What You Can’t Say – Perma-Kleen … • Kills Germs and Bacteria • What You Can Say – Perma-Kleen … • Inhibits the Growth of Bacteria • Reduces the Growth of Bacteria • Controls the Growth of Bacteria 12 13 Datasheet 14 Datasheet 15 Datasheet 16 Datasheet 17 White Paper 18 Markets • Target Markets – Poultry Processing – Seafood Processing – Meat Processing – Pharmaceutical Processing – Food Packaging – Food Preparation – Agriculture – Beverage Processing – Medical / Health Care 19 Customers • Target Customers – Initial Focus on Food / Beverage Processing – Regional Targets Identified • Target Positions – Management Levels with Vested Interested • Safety / Quality • Plant Management • Corporate Management / Engineering 20 Product Samples • Sales Rep – Samples Available Upon Request • Customer – Samples Available Upon Request – Some Customers Will Test / Validate Performance • Availability – Rep Samples 2 – 3 Weeks – Customer Samples Currently Available 21 Launch • Strategy – Initially Focused on Key Customer Penetration – Broad Introduction to Follow • Pricing – Currently Available – Contact RSM or SSR • Availability / Delivery – 2 – 3 Weeks ARO 22 Product Configurator Update 23 24 Ericson University November 2013 25