Transcript Slide 1

Story Of Susan G Komen
• Susan G. Komen was a woman from
Peoria, Illinois who was diagnosed with
breast cancer at the age of 33 and died three years
later, in 1980. Komen's sister, Nancy Brinker, feeling
that Susan's outcome might have been better if
patients knew more about cancer and its treatment,
and remembering a promise to her sister that she
would find a way to speed up breast cancer research,
founded the, The Susan G. Komen Breast Cancer
Foundation in Komen's memory in 1982.
• The goal is to save lives and end breast cancer
forever by empowering people, ensuring quality care
for all an energizing science to find cure.
People of the Foundation
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Local activists in 125 cities and communities, led by more than 100,000
survivors and activists
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World's largest and most progressive grassroots network fighting to
breast cancer forever
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Mobilizing more than one million friends and neighbors every year through
events like the Komen Race for the Cure Series
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Most successful awareness and fundraising event for breast cancer, advocates at
the local, state and federal level, fighting for the screening and treatment
programs that save lives and the research that brings us closer to the cure
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Komen.org, to help millions of women in nearly 200 countries overcome the
social, cultural and economic barriers to breast health and treatment.
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Komen Race for the Cure, we have invested nearly $1 billion to fulfill our
promise, becoming the largest source of nonprofit funds dedicated to the fight
against breast cancer in the world.
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Mission of the Race
The Komen Race for the Cure Series raises
significant funds and awareness for the
fight against breast cancer, celebrates
breast cancer survivorship, and honors
those who have lost their battle with the
disease.
History of The Race
• 1983 First Race in Dallas, Texas with
2008 Komen for the Cure to
800 runners.
celebrate 25th anniversary of the
• 1990 First co-ed Race in Wichita,
Komen Race for the Cure.
Kansas. First National Race for the
Cure in Washington, DC. Pink ribbons
distributed to recognize breast cancer
survivors.
• 1995 Race events are held in 57 U.S.
cities.
• 1998 First Race event outside of the
U.S. in Costa Rica. The National Race
for the Cure becomes and remains the
largest registered 5k in the world.
• 2002More than 1.3 million people
participate in more than 100 Races
around the United States and in two
foreign countries
Organization Description and
Mission
Organizational Description: Susan G Komen for the Cure is led by more than 100,000 survivors and
activists, Komen is the world's largest and most progressive grassroots network fighting to end
breast cancer forever. As the face and voice of the global breast cancer movement. There goal is
to save lives and end breast cancer forever by empowering people, ensuring quality care for all an
energizing science to find cure. Susan G. Komen was a woman from Peoria, Illinois who was
diagnosed with breast cancer at the age of 33 and died three years later, in 1980. Komen's sister,
Nancy Brinker, feeling that Susan's outcome might have been better if patients knew more about
cancer and its treatment, and remembering a promise to her sister that she would find a way to
speed up breast cancer research, founded the, The Susan G. Komen Breast Cancer Foundation
in Komen's memory in 1982.
Mission: Susan G. Komen for the Cure is fighting every minute of every day to finally, once and for all,
finish what we started and achieve our vision of a world without breast cancer. Its goal is to fulfill
the Promise. Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do
everything in her power to end breast cancer forever. In 1982, that promise became Susan G.
Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure
is a network of breast cancer survivors and activists fighting to save lives, empower people,
ensure quality care for all and energize science to find the cures. Thanks to events like the Komen
Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest
source of nonprofit funds dedicated to the fight against breast cancer in the world.
Organization Stucture
The founder is Nancy Brinker
Hala Moddelmon is President
and Chief Executive
Officer. Hala Moddelmog,
president and chief
executive officer, joined
Susan G. Komen for the
Cure in September 2006.
As CEO, Ms. Moddelmog
is responsible for all
aspects of the
organization's
management including
budgets, forecasts,
managing business units
including the Affiliate
network, policies,
procedures and
compliance, and the
development and
successful implementation
of the Foundation's
objectives and strategies
to eradicate breast cancer.
She works closely with
Komen for the Cure
volunteers, staff and the
board of directors..
Susan G. Komen for the Cure’s Board of Directors- functions
to advise, assist and aid in our efforts to support breast cancer
research and community outreach including education,
screening and treatment programs.
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The Honorable Kenneth E. Bentsen, Jr. - Chairman of the Board
Norman Brinker- He has served on the Susan G. Komen for the Cure
Board since 1982
Linda Custard- is a full-time volunteer with a wide range of experience in
educational, cultural, and social service boards
Alexine Clement Jackson- has been an active volunteer in the
Washington, D.C., community for more than 25 years, most recently
serving a five-year term as national president of the YWCA.
Cheryl Jernigan- joined the board as Affiliate representative, speaking
for the 122 Komen Affiliates across the country and the three
international Affiliates. Jernigan is a founding member of the Komen
Kansas City Area Affiliate and served in a variety of roles for the Affiliate.
Clifton Leaf- an award-winning journalist
Connie O'Neill- has been involved with Susan G. Komen for the Cure
since 1992, serving as treasurer for two years previously and In 2000,
she was again appointed treasurer of the Komen Foundation and will
serve as Foundation treasurer for three years.
Robert Taylor- is president of Counselors and Attorneys at Law
Aimee DiCicco- has been a long-time volunteer with Susan Komen for
the Cure. She is a five-year breast cancer survivor
Patrice Tosi- Acting CEO and Chief Operating Officer
Nancy Byrd- Vice President, Domestic Affiliate Network
Rebecca Garcia, Ph.D.- Vice President, Health Sciences
Andrew Halpern- Vice President, General Counsel
Cindy Schneibl- Vice President, Cause Related Marketing
Facts
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Breast cancer risk increases with age and every woman is at risk.
Every 13 minutes a woman dies of breast cancer.
One in eight women or 12.6% of all women will get breast cancer in her lifetime.
Approximately 1400 cases of breast cancer will be diagnosed in men in 2007 and 400
of those men will die.
More than 1.7 million women who have had breast cancer are still alive in the United
States.
Breast cancer is the leading cause of cancer death in women between the ages of
15 and 54, and the second cause of cancer death in women 55 to 74.
Seventy-one percent of black women diagnosed with breast cancer experience a fiveyear survival rate, while eighty-six percent of white women experience five-year
survival.
The first sign of breast cancer usually shows up on a woman's mammogram before it
can be felt or any other symptoms are present. .
Ninety-six percent of women who find and treat breast cancer early will be cancerfree after five years.
Over eighty percent of breast lumps are not cancerous, but benign such as
fibrocystic breast disease.
You are never too young to develop breast cancer! Breast Self-Exam should begin
by the age of twenty.
How The Funds Are Used
• A minimum of twenty-five percent of the net income from
each domestic Affiliate Race supports the Komen for the
Cure Award and Research Grant Programs, which fund
groundbreaking breast cancer research, meritorious awards
and educational and scientific conferences around the
world.
• Up to seventy-five percent of the net income from each
domestic Affiliate Race stays in the local community to
fund breast health education and breast cancer screening
and treatment projects.
Fresno State Pinksters
Marketing Action Plan:
• Our plan was to put
together a team of ten
• Help raise as much
money as possible for
Susan G Komen
foundation
Fresno State Pinksters Hard at Work
Goal:
• We developed our own personal web sites for family and friends to come view
what we were doing and make donations.
• We sent out many e-mails and messages asking for donations and support
Action Plan
• October 6, 2007- Put together our Team Web Site and put together our
individual wed site
• October 9, 2007- Sent family and friends please help sponsor e-mail
• October 10, 2007- We were each in charge of getting five people to join.
Finalized our team (contacted everyone)
• October 18, 2007- Sent out follow up e-mails, Sent out thank you cards
• October 22, 2007- Collected all donations
• October 27, 2007- 10:00-12:30 Walked 5k
• October 30, 2007- Sent team all the pictures
we took and thanked them again for their support.
Fresno State Pinksters
• We raised $995.00
• Second highest
group from Fresno
State
Nicole Cruz