Transcript presentation - Lincoln County Schools

Rhetorical Analysis
Mersadies Hasul
Background Info
BurJurman Centre, United Arab
Emirates shopping centre, has been
running its “Beat Cancer” campaign
since 1998. The Safe and Sound
campaign is aimed at the general
public, local government bodies,
health care professionals, and
women of all ages and ethnicities.
The primary goal of this campaign,
according to senior BurJuman
officials is to break the stigma
attached to breast cancer and
encourage more Emirati women to
get involved in the fight against this
deadly disease.
Who is the audience of
this advertisement?
Audience
The audience of
this advertisement
is Women. It is
also aimed at the
general public,
trying to get
people more
aware of cancer,
and to watch for
signs.
What is the purpose of
this advertisement?
Purpose
The purpose of this ad
is trying to raise
awareness of breast
cancer, and
encourage women to
do more self
checkups. In a sense,
it can also cover other
types of cancer, and
being aware in order
to “Beat Cancer.”
How does this
advertisement appeal to
the rhetorical triangle?
Ethos
The advertisement
appeals to ethos
because it comes
from The American
Cancer Society. This
is a credible source.
It is a National
campaign, and
therefore, it isn’t as
if just anyone
created it.
Logos
The advertisement
appeals to logos
because it has been
shown that being
aware of the signs of
cancer has helped the
recovery and
treatment times.
Pathos
The ad appeals to
pathos because of
the emotions
involved with cancer.
It is a scary thought,
and by raising
awareness, more
people can save lives.
This gives women
hope that everything
will be better.
What techniques were
used in this
advertisement?
Techniques
The ad reveals the
words Breast Cancer,
typed on a white
background. There is a
hand, with the index
finger covering the
“r” in Breast, and the
middle finger covering
the “s” in breast. This
reveals the message,
“Beat Cancer.”
Underneath the words
“Beat Cancer” there is a
caption that says “Beat
Breast Cancer, do
regular self exams. Be
aware.” In the bottom
right corner of the ad,
there is the traditional
pink breast cancer
ribbon, and the name of
the campaign “Safe and
sound”
Techniques
(Continued)
Image From:
http://theinspirationroom.com/daily/2006/beatbreast-cancer/