Transcript Booth Thursday 3 pm Social Media

Improving Your Reach:
Using Social Media to Advance
Individual, Organizational, &
Public Health Aims
Joni Watson, MBA, MSN, RN, OCN®
@joniwatson
#ONSCongress
Somewhere, somehow, at some time in the
past, courageous nurses determined these
skills, learned them, fought for the right to
use them and taught them to other nurses.
All nurses have an obligation to remember
that part of nursing’s past and to keep their
own skills in pace with new opportunities
for nursing into the next century.
~Hildegard Peplau, 1987
#ONSCongress
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The Stuff of Headlines
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The biggest risk in
healthcare social media
is not participating in
the conversation.
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The Real Stories
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Global Connections & Reach
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The biggest risk in
healthcare social media
is not participating in
the conversation.
#ONSCongress
How do I get started?
•
•
•
•
Find your social network (and your role).
Learn how to use your social network.
Listen to the conversation.
Join the conversation.
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Find your social network (& your role).
#ONSCongress
Learn how to use your social network.
#ONSCongress
Learn how to use your social network.
#ONSCongress
Listen to the
conversation.
#ONSCongress
Join the
conversation.
#ONSCongress
12-word Social Media Policy
Don’t lie. Don’t pry.
Don’t cheat. Can’t delete.
Don’t steal. Don’t reveal.
- Mayo Clinic Center for Social Media
#ONSCongress
Somewhere, somehow, at some time in the
past, courageous nurses determined these
skills, learned them, fought for the right to
use them and taught them to other nurses.
All nurses have an obligation to remember
that part of nursing’s past and to keep their
own skills in pace with new opportunities
for nursing into the next century.
~Hildegard Peplau, 1987
#ONSCongress
References
• Fraser, R. (2011). The nurse’s social media advantage: How making connections and sharing ideas can enhance your nursing practice. Indianapolis: Sigma Theta
Tau.
• Goff, D.A., Kullar, R., & Newland, J.G. (2015). Review of Twitter for infectious diseases clinicians: Useful or a waste of time? Clinical Infectious Diseases, 2015
Feb 4. pii: civ071.
• Green, B. & Hope, A. (2010). Promoting clinical competence using social media. Nurse Educator, 35(3), 127-129.
• Househ, M. (2015). Communicating Ebola through social media and electronic news media outlets: A cross-sectional study. Health Informatics Journal, Feb 5.
pii: 1460458214568037.
• Lau, A. (2011). Hospital-based nurses’ perceptions of the adoption of Web 2.0 tools for knowledge sharing, learning, social interaction and the production of
collective intelligence. Journal of Medical Internet Research, 13(4): e92.
• Lober, W. & Flowers, J. (2011). Consumer empowerment in health care amid the Internet and social media. Seminars in Oncology Nursing, 27(3), 169-182.
• Luks, H. (2014, February 26). Go where the patients are: Why this doctor is active on social media [Web log post]. Retrieved
from http://www.kevinmd.com/blog/2014/02/patients-doctor-active-social-media.html
• Melvin, L. & Chan, T. (2014). Using Twitter in clinical education and practice. Journal of Graduate Medical Education,
http://www.jgme.org/doi/full/10.4300/JGME-D-14-00342.1
• Potter, N. (2013). Twitter for Researchers. (Slideshare Presentation), retrieved fromhttp://www.slideshare.net/UniofYorkLibrary/twitter-for-researchers22963915
• Richter, J.P., Muhlestein, D.B., & Wilks, C.E. (2014). Social media: How hospitals use it, and opportunities for future use. Journal of Healthcare Management,
59(6): 447-60.
• Schmitt, T., Sims-Giddens, S., Booth, R. (2012). Social media use in nursing education. The Online Journal of Issues in Nursing, 17(3), retrieved from
http://www.nursingworld.org/mainmenucategories/anamarketplace/anaperiodicals/ojin/tableofcontents/vol-17-2012/no3-sept-2012/social-media-in-nursingeducation.html
• Smith, B. (2014, April 24). How Social Media is Disrupting Healthcare (And What to Do About It) [Web log post]. Retrieved from
http://www.medcrunch.net/social-media-disrupting-healthcare/
• Timimi, F. (2012, April 5). 12-Word Social Media Policy [Web log post]. Retrieved fromhttp://network.socialmedia.mayoclinic.org/discussion/a-12-word-socialmedia-policy/
• Wilson, B. (2014). The Nerdy Nurse’s guide to technology. Indianapolis: Sigma Theta Tau.
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