Transcript Web 2.0 Technologies Overview

PROGRESS LEISURE 2016
B063 – ICT GCSE
WEB 2.0 TECHNOLOGIES OVERVIEW
Web 1.0
technology
• Web 1.0 technology could be described as the
read-only web, which was mainly used for
publishing information.
Web 2.0
technology
• Web 2.0 technology supports member
participation, where they can communicate with
the leisure centre by reading from and writing to
the website.
Member
interaction
using Web 2.0
technology
• Members can interact with a range of Progress
Leisure web-based and social media
applications using Web 2.0 technology.
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WEB 2.0 TECHNOLOGIES – BACKGROUND
Web 1.0 technology could be described as the read-only web,
which was mainly used for publishing information.
With Web 1.0 there is little interaction between the user and
website, except through ‘Contact Us’ or ‘Membership Enquiry’
type links using email. This is Static content.
Location of the gym, contact details, Opening hours, Image
gallery, Social events, Results of sports events, Membership
enquiry, Links to Blogs or Social media.
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WEB 2.0 TECHNOLOGIES
Web 2.0 technology supports member participation, where
they can communicate with the leisure centre by reading from
and writing to the website.
Members can communicate with and make
bookings/purchases from the leisure centre by interacting with
the website.
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WEB 2.0 TECHNOLOGIES
Progress Leisure can use Web 2.0 technology to offer the following:
 Dynamic web content, where the member can:
•
•
•
Log on to the website after they have registered
Contribute to the leisure centre interactive features
Book classes or update their contact details online
 Video can be included in a blog or website using basic HTML5 code.
 A dedicated YouTube channel can be set up
for members to upload video content.
 RSS feeds – to keep up to date with the latest
changes or content on websites.
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WEB 2.0 TECHNOLOGIES – BLOGS
Blogs can be used to provide information to customers and the general
public on a regular basis:
 Information – keeping members informed and helping to
motivate them to use the facilities
 Communication – members can reply to a particular blog post
or ask a question; the leisure centre team can then respond and
give further information
 Promotion – social media links can be used to share blogs with
friends, which helps to promote the leisure centre
Twitter is a microblog with short updates called
tweets.
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LOGGING ONTO THE INTRANET & BOOKING A CLASS
Members Log onto
Progress leisure Intranet
Member chooses a class
they wish to attend and
time and date
Class Booked and
confirmation
Additional information can be provided to members via the intranet: Gym
attendance, classes attended, fitness results, classes booked
WEB 2.0 TECHNOLOGIES – COMMUNICATION
Web 2.0 technologies can be used for communication between the leisure
centre and its members.
Benefits to Progress Leisure are:
 Efficiency – online communication is efficient for leisure centre as
less staff interaction needed
 Cost saving – communication using website promotes a more paperfree approach for Progress Leisure
Benefits to members are:
 Availability – members can communicate with the leisure centre at a
convenient time for them as the service is available 24/7
 Less frustration – members do not have to spend a long time in
phone queues or using automated messaging services
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WEB 2.0 TECHNOLOGIES – SOCIAL MEDIA
Social networking sites such as Facebook/LinkedIn can be
used as follows:
 The leisure centre can use these sites to keep existing members up to
date with class timetables and fitness tips.
 Members can ‘like’ and ‘share’ pages to promote the centre to their
friends and family, which is a cheap form of advertising.
 Prospective members can be informed of special offers to encourage
them to join the centre.
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