Transcript Digital Business Kauffmanx

College of Business Administration
Digital Business Technology
Brian Kovar
KSU Department of Management
Instructor of Information Technology for Business
The Machine is Us/ing Us
http://www.youtube.com/watch?v=NLlGopyXT_g&feature=player_detailpage
Web 1.0 Characteristics
Web 2.0 Characteristics
 Created by authority figures and
those who have knowledge.
 Value of the site increases as
users add their own content
(user-generated content)
 User experience is carefully
controlled through a fixed
interface.
 Organic interfaces. You find
your way around and things
change.
 Fixed advertising
 Advertising varies based upon
the interests & needs of users.
 Traditional sites are about
publishing. I own what I publish.
 Web 2.0 sites are about
participation. I put it out there
and you do with it whatever you
want.
 All rights reserved.
 Some rights reserved
 The HTML code used to make web pages
indicates how data should be DISPLAYED.
<b><u>Text that is bold and underlined</u></b>
<h1>Large font size</h1>
<ol><li>Text that is in a bulleted list</li></ol>
HTML does not tell you what the data actually is.
 XML indicates what the data really is. It
provides context for the data being transmitted.
<weight>150</weight>
<price>$100</price>
<color>Blue</color>
Data provided about data
Major Players in Web 2.0
Web 3.0
 Some view Web 2.0 as simply a transitional period
to the new Internet technologies that will be found in
Web 3.0
– Everything (programs and data) will reside in the “cloud”
and all of our devices will access the cloud.
– Web 3.0 will feature “intelligent” applications that will be
able to “figure out” what you are looking for and provide
the most relevant search results
• The “semantic” web
• Spring = season? or coil? or jump?
– Natural language process, artificial intelligence, neural
networks, intelligent agents
– Computers will be able to read and understand what is
found (put it into context)
What impact might these
technologies have on a
business?
Blog (Weblog)
 A personal web site that you update on an
ongoing basis.
– A personal diary
– Your own thoughts about something.
– Your space to share with others
– It can be as official or as unofficial as you want.
 Visitors to your blog can even leave
comments regarding your blog content.
 Example
Your Assignment for Today
 Using blogger, you will develop a
“persuasive” blog that K-State can use to
promote K-State and communicate about
the university.
 The target audience for the blog is 10-12th
graders and their parents.
 Present your results to the group at the end
of the day.
Assignment Specification for the Blog
 A minimum of 3 posts to your blog
– Post #1 is a peer-to-peer post: What do K-Stater’s
wish they had known about the university before
they came?
– Post #2 is contains information that would be
considered an adult-decision aid (information that
an adult would find beneficial regarding why their
child(ren) should attend K-State.
– Post #3 is the final/bottom post to the blog. What
were the 4 most significant things that you
learned today?
Assignment Specification for the Blog
 One of your blog entries should be supplemented by a
video that reinforces the message in the blog entry.
 Customize the appearance of your blog
–
–
–
–
–
Select a layout and a design template
Modify backgrounds and fonts
Modify where various content appears
Maybe even find and download images to add to your blog
Modify the About Me section to include information about
each of your team members
Roles for Members of the Team
 ALL members of the team need to
contribute to the blog and be involved in its
creation. You need a:
1. Project Manager
2. Marketing/Communication Specialist(s)
This person could be the primary person asking the interview questions
3. Technologist(s)
Primary person running cameras and possibly the computer
4. Quality Assurance Specialist
Does the blog pass the quality assurance test?
 Develop interview questions before approaching
potential subjects (be prepared)
Making the Video into a Movie
 Copy wlsetup-web.exe to your desktop
and install software on computer
 To create the movie, use
“Windows Live Photo Gallery.”
– Use the Create tab, Select Movie
• Add title to beginning of movie
• Add credits to end of movie
• Customize movie as desired
 Trim movie to approximately 1-2 minutes
 When finished, save and upload to blog
Your Presentation
 Make a 5 minute presentation that illustrates your
blog and work that you have done today. Include the
following in your presentation:
1. Introduce your group
2. What is the purpose of your blog?
3. What is the most significant /interesting/
entertaining portion of your blog?
4. Conclude with the 4 most significant things that
you learned from this project.
 Show your video/movie (approximately 1-2 minutes).