Transcript Over 40 man years of IT experience building business

The Editors Web Design Group
Our History
 Founded in 1977 as a full-service advertising agency and
editing service
 Handle brochures, logo development, stationary design and
printing, direct mail, print ad campaigns, corporate identity
buildout
 Acquired in 1994 by PUBSNET, Inc. for graphics capability as
it relates to the World Wide Web
 Expanded vision in 1998 by adding dedicated programming
staff members
Incorporated in the State of Massachusetts
Annual revenues in excess of $1.0 Million
Our Company
 Launching sites onto the Web since 1995 (virtually the
commercial length of the Web)
 Over 300 corporate sites launched
Business-To-Business
Consumer
Retail
 All graphics custom, mirroring a client’s corporate / marketing
communications look
High Tech & Software
Manufacturing
Financial & Insurance Services…
16 primary vertical markets served
 Over 40 man years of IT experience building business solutions
through systems architecture and robust database development
Our Staff
 Creates powerful graphics that are technically correct in
byte size
 Respected educators in web engineering, Internet
resources, advertising, marketing, photography and
business development
 Stay on top of latest technology, including downside
issues
 Flash installed on over 90% of browsers, fast download
 Shockwave installed on 38% of browsers, large download
required
 Web server strategies
NT vs. UNIX
Active Server Pages as an alternative to costly CGI development
LINUX as an Emerging Power
Our Classes &
Seminars
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Front Page 2000
DreamWeaver
PhotoShop
Acrobat
Java Programming
FrameMaker
RoboHELP
WebWorks
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Introduction to XML
Introduction to SGML
Import/Export SGML
Defining EDD’s
Learning HTML
ForeHelp
HTML Transit Server
Fireworks
Adobe instructors are Adobe-Certified
RoboHELP instructors are certified by E-Help
DreamWeaver instructors are Macromedia-Certified
Our Tools
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Fireworks 4
Photoshop 6.0 (PC/MAC)
Macromedia Director
Quark (PC/MAC)
Flash 5
DreamWeaver 4
Extreme 3D
FrontPage 2000
Visual Interdev
SQL Server
 Internet Information
Server
 Sound Forge
 Xres
 Shockwave
 Acrobat
 GIF Construction Set
 Illustrator 9.0
 Microtek Scanners
 CD Writers
Technologies &
Services
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Database engineering, client-server solutions
E-commerce and shopping cart systems
Email autoresponders
Domain registration
Browser management interface design
Post launch marketing optimization
Doorway/Gateways
Meta tags
Comment and ALT tag generation
Robot commands
Ranking reports
Multi-domain utilization
Technical Design
Elements
 CSS (Cascading Style Sheets)
 Linked File with embedded design elements that are used site-wide
 Uses include font type, color and size, inline frame layout and background
treatments. Advantages include:
 Change one file and upload; entire site is changed instantly
 Savings in download speed for design elements
 JavaScript Elements
 Primarily known for “mouseovers”; when a mouse is moved over a graphical
element, another graphical change occurs (buttons are an example)
 Also enables some calculation functions, time stamps
 Graphics Design Elements
 GUI/ User Interface- Navigation System tied to site design
 Graphics- Logos, photos, custom montages/collages and overall design and
layout considerations based on target audience profiles
 DHTML (Dynamic HTML Elements)
 Layers are the bedrock to inline frame content display and drop-down/fly-out
navigation systems
 Used for advanced Search Engine Optimization
Mike Doyle, M.AS.
 President
 M.S., Lesley College, Applied Management
 17 year Senior Lecturer/Adjunct Faculty
University of Massachusetts- Lowell
 4 years teaching “Web Building Blocks”
(1994 –1998; one of the first public HTML courses)
 Operates the PUBSNET Computer Training Center for
additional training facilities
Brian Sullivan
 Director of Art
 Adjunct Faculty Member
NE School of Photography
 15 years teaching photography lab
management skills
 20 years print design, corporate branding
 6 years web design, Javascript
 Shockwave, Flash, Database, E-Commerce, Active
Server Page
Casey Holt
 Associate Creative Director, Copywriter
 Dual Degrees in Communications and Art
University of New Hampshire
minors in Journalism and Civil Engineering
 20+ years as a results-driven writer, creative director,
producer and manager in client, agency and vendor
environments
 Extensive banking, healthcare, retail, manufacturing,
technology, automotive, political, event marketing,
broadcasting and entertainment experience
Robert Musgrove
 Director of Programming
MIT Haystack (10 years)- Atmospheric applications for NASA
Psyche Systems (10 years) - Proprietary Hospital/lab
software development including client-server applications
 Web Development:
• ASP, DHTML, Java Script, VBScript,
Microsoft IIS/ISJIIS 4.0/5.0, COM, Perl, Lotus Script, ActiveX, ADO
• Server-Side ODBC, POP, SMTP, FTP, IRC, Real, Telnet, MS-SQL
 Databases:
• SQL 2000/7.0 Database, Access , Sybase
 OO Languages:
• C++, Visual Basic, C, Fortran
 Others:
• VMS, RSX, CP/M
Kevin Coleman
 Assistant Director, Programming
 MSCS, Computer Science, Boston University
 MCSD Certification since 1995
 Web Development:
• ASP, DHTML, COM, JAVA, Java Script, VBScript, Microsoft IIS 4.0
 Databases:
• MS SQL Server 2000/7/6.5, Oracle, Sybase, RDB, MS Access, Informix
 OO Languages:
• Visual Basic (V.6), JAVA, VBA (Access and Excel), C++, C, Pascal, Icon,
Fortran, Toolbook, Modsim II
Laura Wightman
 Business Development Manager
 Master’s Certification, Boston University
Web Design & Javascripts
 8 years experience in customer support, most recently
specializing in computing technologies
Compaq
Star Container
 Specialist in Workflow and Contract Administration
Peter Grant, CSE
 Vice President, Operations
 B.S. Business Administration/Marketing, UNH
 19 years integrating computing technology for
corporations
 Guest Lecturer and/or Adjunct Faculty:
Franklin Pierce College
Daniel Webster College
New Hampshire College
Microsoft FrontPage User’s Group
 5 years Internet experience, site architecture consulting
 Oversees all production scheduling, internal management
 Evaluates all partners for quality control
Other Staff
Members
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Dan DeRose
Eileen Savery
Del Maxwell
Dean A. Martin
Chris Tierney
Deandre Littlejohn
Kim Hall
Genevieve Doyle
Kris Olsen/Bill Murray
Tom Doyle
Content Manager (DW Certified)
Support, Coffee
Content, JavaScript, Design
Content, JavaScript, Design
Flash & Sound Support
Graphics Support
ASP Database Support
Package Design, Hi-Rez Scans
Training Sales & Support
Accounting
Our Presentation . . .
1. Review of sample web site designs:
a) Definitions
b) High, medium, and low levels (hours vs. robustness)
2. Review of your project architecture and assumptions
a) Content, current collateral
b) ROI objectives
c) Business applications, database development
3. Placing assumptions into Excel for a preliminary
proposal