Transcript Web Tools NAIFA

Tools For State and Local Web Sites
Web Style, Site Headers and Promotion Banners
Identity and Site Guidelines
Font:
On the Web, NAIFA uses Arial for site content.
Arial is a universally available font. It’s use ensures
most of your audience will be able to properly access
your content.
Color / NAIFA Blue:
PMS:
CMYK:
RGB:
Web:
293 C
C:100 M:57 Y:0 K:2
R:0 G:103 B:177
#006699
Arial
abcdefghijklmnopqrstuvxyz 123456789
ABCDEFGHIJKLMNOPQRSTUVXYZ
Identity and Site Guidelines: Web Basics
Page Layout
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Should Appeal to target audience
Consistent site header/logo
Consistent navigation area
Informative page title that includes the company/organization/site name
Page footer area — copyright, last update, contact e-mail address
Good use of basic design principles: repetition, contrast, proximity, and alignment
Displays without horizontal scrolling at 1024x768 and higher resolutions
Balance of text/graphics/white space on page
Good contrast between text and background
Repetitive information (header/logo and navigation) takes up no more than one-quarter to one-third of the top
portion of the browser window at 1024x768 resolution
• Home page has compelling, interesting information above the fold (before scrolling down) at 1024x768
• Home page downloads within 5 seconds
Browser Compatibility
The following browsers all enjoy popularity, so new sites should be compatible with each:
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Internet Explorer
Firefox
Opera
Chrome
Safari (both Mac and Windows)
Site Headers
Example with Association Name
Example:
Example:
Online Promotion
All promotions or links for new and
renewing members should direct
readers to:
http://www.NAIFA.org/NAIFApays