Transcript File

TYPOGRAPHY
Jessica Chang
Popular serif fonts:
Times New Roman
Georgia Baskerville Garamond
 Good Readability fonts
 Make the letters flow together
 Easier on the eyes
Well known in books, newspapers, and magazines
Serif fonts are used for the Body Text
Dejolde, Anthony. "Do Fonts Have a Psychology?" Lifehack. N.p., n.d. Web.
Wood, John. "The Best Fonts to Use in Print, Online, and Email." American Writers & Artists Inc. N.p., 6 Oct. 2011. Web.
 Respectable
 Reliable
 Traditional
 Impressive
 Authoritative
Popular San Serif fonts :
Helvetica
Arial
Verdana
Century Gothic
Calibri
 Legibility font
 Make the letters flow together
 Easier on the eyes
Mostly being used in advertisements
Often used as the Headline Font
Dejolde, Anthony. "Do Fonts Have a Psychology?" Lifehack. N.p., n.d. Web.
Wood, John. "The Best Fonts to Use in Print, Online, and Email." American Writers & Artists Inc. N.p., 6 Oct. 2011. Web.
 Universal
 Clean
 Modern
 Objective
 Stable
Popular Slab Serif fonts :
Rockwell
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Courier
Abrupt
Attention-grabbing
Suitable for use in body text
Popularity on the web
Good choice for headers ,
short copy
For
designed to gain notice without
requiring much time to read.
Dejolde, Anthony. "Do Fonts Have a Psychology?" Lifehack. N.p., n.d. Web.
"Slab Serif Typefaces." Answers.com. New York Times Company, n.d. Web.
 Bold
 Strong
 Modern
 Solid
 Funky
Popular Script fonts :
 Calligraphy and handwriting fonts
 popular in advertising as a contrast to the neutral fonts
Perfect for invitations, greeting cards,
headlines or very short, expressive texts.
Dejolde, Anthony. "Do Fonts Have a Psychology?" Lifehack. N.p., n.d. Web.
"Script Fonts." Linotype. Monotype GmbH, n.d. Web.
 Feminine
 Elegant
 Friendly
 Intriguing
 Creative
Popular Modern fonts :
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Eye-catching
Very elegant at large sizes
NOT suitable for large amounts of body text
Suitable either on web or in print
Avoid using too often nice to be able to pick out
and recognize font categories
Best to keep them for
Headings and Sub-Headings.
Dejolde, Anthony. "Do Fonts Have a Psychology?" Lifehack. N.p., n.d. Web.
Farley, Jennifer. "The Modern Typeface." SitePoint. N.p., 3 Oct. 2009. Web.
 Exclusivity
 Fashionable
 Stylish
 Sharp
 Intelligent
Best fonts for PRINT
Such as sending out a sales letter or brochure in the mail
the print font preferences of three of the copywriting greats:
1) advertising great John Caples liked using
Cheltenham Bold for Headlines
2) advertising legend David Ogilvy preferred the
Century family, Caslon, Baskerville, and Jenson;
3) direct marketing guru Gary Halbert used
Courier in his Sales Letters
Dejolde, Anthony. "Do Fonts Have a Psychology?" Lifehack. N.p., n.d. Web.
Wood, John. "The Best Fonts to Use in Print, Online, and Email." American Writers & Artists Inc. N.p., 6 Oct. 2011. Web.
Best fonts for WEB
A 2002 study by the Software Usability and Research Laboratory
concluded that:
1. The most legible fonts were Arial, Courier, and Verdana.
2. At 10-point size, participants preferred
Verdana (Times New Roman was the least preferred).
3. At 12-point size, Arial was preferred
(Times New Roman was the least preferred).
4. The preferred font overall was Verdana,
and Times New Roman was the least preferred.
Dejolde, Anthony. "Do Fonts Have a Psychology?" Lifehack. N.p., n.d. Web.
Wood, John. "The Best Fonts to Use in Print, Online, and Email." American Writers & Artists Inc. N.p., 6 Oct. 2011. Web.
For easiest ONLINE reading
• Use Arial 12-point size and larger.
• Smaller than 12 points, Verdana at 10 points is your best choice.
• If you're after a formal look, use the font "Georgia."
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And for older readers, use at least a 14-point font.
Wood, John. "The Best Fonts to Use in Print, Online, and Email." American Writers & Artists Inc. N.p., 6 Oct. 2011. Web.
Typography
Showcase Presentation
June 2014