Transcript Ch 7 PPT

Our Digital World
Second Edition
Chapter 7
The Social Web:
Opportunities for Learning,
Working, and Communicating
© Paradigm Publishing, Inc.
1
7.1 The Social Web Phenomenon
© Paradigm Publishing, Inc.
2
A Social Web Revolution
• A new way for people
to connect.
• Redefining news and
collective knowledge.
• A vehicle for a twoway dialog.
© Paradigm Publishing, Inc.
3
What Is the Social Web?
• Includes any site that allows users to interact
and share information.
• Content almost entirely driven by members.
• Social networking allows you to share contacts
and build a network of friends.
• Media sharing is used to share photos, video,
and audio.
• Interact with online dating and special interest
sites.
© Paradigm Publishing, Inc.
4
Ask Yourself
On a social site, what is driven by the members?
a.
b.
c.
d.
the site’s infrastructure
the site’s privacy policy
the site’s content
how the site owners can use member content
© Paradigm Publishing, Inc.
5
7.2 Social Technology
Comes of Age
© Paradigm Publishing, Inc.
6
How the Social Web Was Born
• Relation to concept of Web 2.0
• First true social networking site:
SixDegrees.com.
• Included profiles and lists of friends in one
service.
• Blogs surfaced in 1999.
• MySpace, Facebook, LinkedIn all appeared in
late 2003 to early 2004.
© Paradigm Publishing, Inc.
7
Social Networking Timeline
© Paradigm Publishing, Inc.
8
Overview of Social Technology Today
•
•
•
•
•
Access to social networking via cell phones.
Used by social causes to raise money.
Used by business for social marketing.
Schools host classes online.
Social Web now includes blogging, social
networking, social bookmarking, wikis, and
media sharing.
© Paradigm Publishing, Inc.
9
The Future of Social Technology
• Carry your identity from site to site.
• Gather content from several services.
• Access social networking features on all sites.
© Paradigm Publishing, Inc.
10
Ask Yourself…
Which of these is a future trend of social
technology?
a. The ability to access a social site from your cell
phone.
b. Use of social sites by social causes.
c. Use of social sites by businesses.
d. The ability to carry your online identity from site
to site.
© Paradigm Publishing, Inc.
11
7.3 Blogging:
The Internet Gets Personal
© Paradigm Publishing, Inc.
12
How Blogging Has Evolved
• An online journal in
text, images, or video.
• Blogging gained
popularity in 1999.
• Today blogs appear in
many online settings.
• Artblogs, sketchblogs,
photoblogs.
© Paradigm Publishing, Inc.
13
• Blogging has changed journalism.
• Individuals are participating in reporting.
• Existing model of print newspapers is
undergoing a change.
Computers in Your Career
© Paradigm Publishing, Inc.
14
The Many Uses of Blogs
•
•
•
•
•
Personal journals.
Reporting news.
Government blogs.
Entertainer blogs.
Microblogging (Twitter).
© Paradigm Publishing, Inc.
15
• Social sites monitor behavior.
• Choose sites that prohibit
cyberbullying.
• Use settings to control your
interactions.
Playing it Safe
© Paradigm Publishing, Inc.
16
Ask Yourself…
When did blogging gain popularity?
a)
b)
c)
d)
2001
1995
1999
2005
© Paradigm Publishing, Inc.
17
7.4 Social Networking
© Paradigm Publishing, Inc.
18
The Growth of Social Networking
• Today MySpace, Facebook, Ning, LinkedIn,
and Bebo are examples of social networking
sites.
• Roots in bulletin boards of 1970s.
• In the 1980s discussion forums appeared.
• 1995 brought Classmates.com and AOL
searchable member profiles.
© Paradigm Publishing, Inc.
19
Social Networking Trends
• Social networking tools used on many types of
sites.
• Access through mobile social networks.
• Event planning sites.
• Trend towards older users.
© Paradigm Publishing, Inc.
20
Social Networking Trends
September 2005 to May 2010
© Paradigm Publishing, Inc.
21
• Friends of friends includes strangers.
• Protect your privacy and be careful
what you post.
Playing It Safe
© Paradigm Publishing, Inc.
22
Use the social Web to get a job.
• Join career networking sites.
• Post podcast/video portfolios.
• Create your own website.
Computers in Your Career
© Paradigm Publishing, Inc.
23
Ask Yourself
What was the fastest growing age group of users
of social networking in a recent Pew Research
survey?
a. 64+
b. 50–64
c. 18–29
© Paradigm Publishing, Inc.
24
7.5 Social Bookmarking
© Paradigm Publishing, Inc.
25
How Social Bookmarking Works
•
•
•
•
Share online content with others.
Organize site bookmarks.
Metadata helps browsers find content.
Tags identify content.
© Paradigm Publishing, Inc.
26
Bookmarking Services
• Digg, Reddit, StumbleUpon, Amplify.
• Share button to easily share bookmarks.
© Paradigm Publishing, Inc.
27
Ask Yourself…
What is metadata?
a.
b.
c.
d.
It describes the location or nature of data.
It is a keyword assigned to content.
It is a bookmark.
It is stored on your hard drive.
© Paradigm Publishing, Inc.
28
7.6 Wikis
© Paradigm Publishing, Inc.
29
What’s a Wiki?
• A way to share knowledge.
• Used for business and education.
• May contain inaccurate information.
© Paradigm Publishing, Inc.
30
Who’s Using Wikis?
•
•
•
•
Individuals to plan events.
Authors, artists, collectors, journalists.
Shared interest communities.
Classroom projects.
© Paradigm Publishing, Inc.
31
Ask Yourself
What would you consider one of the key features
of a wiki?
a.
b.
c.
d.
the ability to create a list of friends
the ability to collaborate
the accuracy of content
the opportunity for social interaction
© Paradigm Publishing, Inc.
32
7.7 Media Sharing
© Paradigm Publishing, Inc.
33
How Media Sharing Works
•
•
•
•
Sharing of music, videos, or photos.
Roots in MP3 music file sharing.
Legal challenges over copyright.
Part of many social networking and
bookmarking sites.
© Paradigm Publishing, Inc.
34
How People Are Using Media Sharing
• Artists promoting work.
• Tutorials and online classes.
• Building personal playlists of
media by topic.
© Paradigm Publishing, Inc.
35
• Be aware of copyright laws.
• Some sites allow you to copy content. Others
only allow you to link to their content.
Computers in Your Career
© Paradigm Publishing, Inc.
36
Ask Yourself…
What is live media streaming?
a.
b.
c.
d.
live TV shows
a popular media sharing site
a live broadcast
a technology that allows you to send media
content over the Internet
© Paradigm Publishing, Inc.
37