Transcript Online survey for Business tendency in Slovenia

Online surveys for business
tendency in Slovenia
Brussels, 13-14 November 2014
Laura Šuštar Kožuh
History of business tendency
surveys
April
1995
January
1999
March
2002
April
2002
• Manufacturing
• Retail Trade
• Construction
• Services
Data collection process until
May 2014
Questionnaires were sent in advance
with post paid service to all reporting
units
Collecting data by paper
questionnaires
• +1 one day for fax and e-mail
Missing data collected by telephone
• Manual data entry (on paper and in computer
program)
Challenges, barriers and goals
Joining 7 different questionnaires into one common questionnaire
Preparation of the received dataset to match the existing
database
Simplification of data collection and reduction of survey costs
Abolishing paper questionnaires
• Advantages: only two channels of data collection; lower costs
• Weaknesses: rejection of the new method of reporting
Keeping a high response rate
• No more paper questionnaires
• Voluntary participation in the survey
Steps of implementation
Preparation of one common questionnaire
Analysis of the current situation (selection of the
new survey method)
Preparation and testing
• Questionnaire for electronic version
• Questionnaire for CATI
Implementation of IT solutions
Preparation of guidelines and training for
interviewers; preparation of FAQ
Milestones in implementation
distribution of
passwords and
user names
Informing respondents about the new way of
reporting
In April 2014 the last set of paper questionnaires
was collected
In May 2014 the electronic questionnaire was
launched for the first time and CATI was activated
A new way of data collection
1st day of the
month
• WEB questionnaire is open
1st working day • E-notice is sent to the reporting units
of the month
on availability of the web questionnaire
6th–8th day of • E-reminder is sent to the reporting
the month
units
10th day of the
• CATI studio is activated
month
Response rate
Kick off the online survey
% 100
90
80
70
60
50
40
30
20
10
0
JAN
FEB
MAR
APR
MAY
JUN
2013
JUL
2014
AUG
SEP
OCT
NOV
DEC
Method of data collection
% 100
39% used web
90
80
70
60
50
40
30
20
52% used WEB
10
0
MAY JUN JUL AVG SEP OCT
2013
Paper questionnaire / WEB
MAY JUN JUL AVG SEP OCT
2014
Other (fax, phone, e-mail) / CATI
Use of the web questionnaire by
activity of reporting units
% 100
90
80
70
60
50
40
30
20
10
0
Construction
Manufacturing
WEB
Services
CATI
Retail Trade
Use of the web questionnaire by
size class of reporting units
% 80
70
60
Micro units
less in favor of
web
50
40
30
20
10
0
Micro
Construction
Small
Medium
Manufacturing
Services
Large
Retail Trade
% 90
Reasons for not
using eSTAT
80
70
R1
• We didn't have time to
register
R2
• We didn't receive user
name
R3
• We didn't receive/we
lost password
R4
• We don't want to use
eSTAT application
60
50
40
30
20
R5
R6
• Technical problems
10
• We don't have digital
certificate
0
R1
R2
May 2014
R3
R4
R5
October 2014
R6
Outcomes
Rise (slow) in
using the web
questionnaire
Only one (long)
tailor-made
questionnaire
Less errors in
data
Online survey for
business
tendency
No more
manual work
Lower costs
Same response
rate
Thank you for
your attention.