Case studies - Teaching-WIKI
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Transcript Case studies - Teaching-WIKI
Semantic Web
Applications
© Copyright
2010 Dieter Fensel and Kathaina Siorpaes
www.sti-innsbruck.at
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Where are we?
#
Title
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Introduction
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Semantic Web Architecture
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Resource Description Framework (RDF)
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Web of data
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Generating Semantic Annotations
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Storage and Querying
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Web Ontology Language (OWL)
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Rule Interchange Format (RIF)
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Reasoning on the Web
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Ontologies
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Social Semantic Web
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Semantic Web Services
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Tools
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Applications
www.sti-innsbruck.at
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Agenda
1. Motivation
2. Technical solutions and illustrations
1.
2.
3.
4.
5.
6.
Application for Semantic Indexing and Semantic Portals (Watson)
Application for description, discovery and selection (Search
Monkey)
ACTIVE case study: British Telecom
INSEMTIVES case studies
LARKC case study
SOA4All case study
3. Extensions
4. Summary
5. References
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MOTIVATION
www.sti-innsbruck.at
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Motivation
• A wide variety of applications of semantic technologies.
• Novel technology is often validated in real world case
studies.
• Example:
– Company X wants to improve their knowledge management
system by semantic technology.
– Company Y produces virtual worlds and wants to annotate
multimedia elements in these games.
– Etc.
• Common scenarios:
–
–
–
–
–
Data integration
Knowledge management
Indexing
Annotation and enrichment
Discovery (search)
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TECHNICAL SOLUTION AND
ILLUSTRATIONS
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Application for Semantic Indexing
and Semantic Portals: Dr. Watson
http://watson.kmi.open.ac.uk
www.sti-innsbruck.at
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Applications for Semantic Indexing and
Semantic Portals
• Web already offers topic-specifigc portals and generic structured
directories like Yahoo! or DMOZ
• With semantic technologies such portals could:
– use deeper categorization and use ontologies
– integrate indexed sources from many locations and communities
– provide different structured views on the underlying information
• Example application: Watson
www.sti-innsbruck.at
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Watson – What is it?
• Watson is a gateway for the
semantic web
• Provides efficient access point
to the online ontologies and
semantic data
• Is developed at the Knoledge
Media Institute of the Open
Universit in Milton Keynes, UK
*)
*) Source: http://watson.kmi.open.ac.uk/Overview.html
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Watson – How does it work?
• Watson collects available
semantic content on the
Web
• Analyzes it to exstract
useful metadata and
indexes it
• Implements efficient
query facilities to acess
the data
*)
*) Source: http://watson.kmi.open.ac.uk/Overview.html
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Watson – Features at a Glance
• Attempt to provide high quality
semantic data by ranking
available data
• Efficient exploration of implicit
and explicit relations between
ontologies
• Selecting only relevant
ontology modules by
extraciting it from the whole
ontology
• Different interfaces for
querying and navigation as
well as different levels of
formalization
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Watson – An example
Search for movie and director
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Resulting ontologies
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SearchMonkey
http://developer.yahoo.com/search
monkey/
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Applications for description, discovery and
selection
•
•
•
Category of applications the are closely related to semantic indexing
and knowledge management
Applications mainly for helping users to locate a resource, product or
service meeting their needs
Example application: SearchMonkey
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SearchMonkey – What is it?
• Search monkey is a framework
for creating small applications
that enhance Yahoo! Search
results
• Additional data, structure,
images and links may be
added to search results
• Yahoo provides meta-data
*)
*) Source: http://developer.yahoo.com/searchmonkey/smguide/index.html
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SearchMonkey – An example application
• IMDB Infobar
• Enhance searches for
imdb.com/name and
imdb.com/title
• Adds information about the
searched movie and links to
the search result
• May be added individually to
enhance once search results
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SearchMonkey – How does it work?
•
•
•
•
Applications use two types of data
services: custom ones and ones
provided by Yahoo!
Yahoo! Data services include:
– Indexed Web Data
– Indexed Semantic Web Data
– Cached 3rd party data feeds
Custom data services provide
additional, individual data
SearchMonkey application
processes the provided data and
presents it
*)
*) Source http://developer.yahoo.com/searchmonkey/smguide/data.html
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SearchMonkey – Ontologies used
•
•
Common vocabularies used: Friend of a Friend( foaf), Dublin Core (dc),
VCard(vcard), VCalendar(vcal), etc.
SearchMonkey specific:
– searchmonkey-action.owl: for performing actions as e.g. comparing prices of items
– searchmonkey- commerce.owl: for displaying various information collected about
businesses
– searchmonkey-feed.owl: for displaying information from a feed
– searchmonkey-job.owl: for displaying information found in job descriptions or
recruitment postings
– searchmonkey-media.owl: for displaying information about different media types
– searchmonkey-product.owl: for displaying information about products or
manufacturers
– searchmonkey-resume.owl: for displaying information from a CV
•
SearchMonkey does not support reasoning of OWL data
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ACTIVE case study
www.active-project.eu
Slides by Ian Thurlow, BT
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Background
• Background for ACTIVE
– 80% of corporate information is unstructured
– task switching is a productivity killer
– 80% of business people use 2 or more devices and 20% use 4 or
more
– most knowledge worker activity is not based on formal processes
• In addition, knowledge workers tend to be:
–
–
–
–
overloaded with information (from multiple sources)
interact with multiple systems
geographically dispersed
under pressure to reduce costs (respond and deliver better,
quicker)
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Overall aims of the case study
• To improve the effectiveness of BT’s knowledge workers
through the use (and evaluation) of ACTIVE technology
• Give people the information/knowledge they want (filter
out what they don’t need)
– based on people’s context and their priorities
– re-use existing information/knowledge
• Put people in touch with other people (relevant to their
current work)
– make knowledge-sharing easy and natural
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Overall aims of the case study (cont.)
• Guide people through their everyday tasks
– identify informal processes, e.g. when creating a bid response,
training somebody new to the area
– learning from previous experiences
– maximise re-use of solutions
• Reduce task switching
• Provide a useful and robust ‘knowledge workspace’
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The knowledge workspace
Context:
•
•
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•
•
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Interrupts:
•
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•
•
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•
•
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•
•
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E-mail (multiple accounts)
Voice mail
Schedule
Task list
IM
SMS
News items
Stock market
Weather
Security alarm
Bank alerts
Travel news
Media
…
www.sti-innsbruck.at
Interest profile
Device type
Connectivity
Time, date, location
Current tasks
Community…
ACTIVE Technology
Features
• Filtering information
• Learning your interests
• Learning your knowledge processes
• Modelling your context
• Learning your priorities
Knowledge Workspace:
• Prioritisation of interrupts
• Automated support for
knowledge processes
• Concise, timely, relevant
information
• Context and device sensitive
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Research challenges
• How do we learn and exploit user context to give users
access to information (and knowledge):
–
–
–
–
that they want
when they want it
in the form in which they want it
whilst mitigating information overload!
• How do we share information more effectively
– to support other people undertaking similar tasks
– without interrupting people unnecessarily
– without overloading people with information
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Research challenges (cont.)
• How do we learn and exploit informal knowledge
processes both to guide users through those processes
and to streamline them
– suggest actions to users based on previous ways of carrying out
a process
– simplifying processes, making suggestions to users accordingly
• How do we measure the benefits of Active (technology)?
– e.g. efficiency of users, ease of access to information, user
satisfaction?
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Deployment challenges
• Engage the participants
– BT Retail sales workforce
• Sales specialists, technical consultants, sales consultants
• Keep participants interested (for 3 years)
• Target: 200+ people (M36)
• BT sales workforce/sales specialists - very busy people
– access to their time will be limited
– they will not tolerate anything which hinders their work
• applications and tools will need to be useful and robust
– people already interact with multiple systems (be careful of
introducing others)
• can not just use the BT case study as a ‘test bed’ for all active technologies
• selective use of ACTIVE technology (to meet business needs)
• Integration of Active technology
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BT Systems (a sample)
• Core tools
– MS Internet Explorer, Excel, Outlook, PowerPoint, Project, Visio, Word
• Communications
– Instant messaging, mobile phone, SMS, SoftPhone (VoIP), BT MeetMe
(conference), MS LiveMeeting, desk phone
• Information sources
– BT Corporate Viewer (customer information), BT directory, Intellact
(corporate information/news), Sales Zone (product information), Offer
Factory (Corporate Proposal & bid support documents)
• Process
– LiveLink (document storage), One View (customer order and
information tracking – Siebel based), Salesforce.com (pilot system
evaluation for tracking customer deals)
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INSEMTIVES case studies
www.insemtives.eu
www.sti-innsbruck.at
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Idea
Realizing the Semantic Web by
encouraging millions of end-users to
create semantic content.
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www.sti-innsbruck.at
3/29/2017
www.insemtives.eu
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What
• Bridging the gap between human and
computational intelligence in semantic content
authoring.
• Methodologies, methods, tools for the large-scale
creation of semantics
– Driven by ideas from incentive theory and participatory
design.
– Optimally combine human input and automatic techniques.
• Wide range of content types (text, multimedia,
Web services).
• Case studies addressing the most important issues
of semantic content creation projects.
www.sti-innsbruck.at
www.insemtives.eu
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Why
• More and more information is available on
the Web. The information overflow is unmanageable.
• Semantic technologies help to make
sense of this huge amount of information.
• BUT: Many tasks related to semantic
content creation are human-driven and can
not be carried out automatically.
• Limited involvement of users in the
Semantic Web.
• Incentive structures are not in place for
semantic content authoring.
www.sti-innsbruck.at
www.insemtives.eu
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How
www.sti-innsbruck.at
www.insemtives.eu
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Expected outcomes
• A unified
methodology for
authoring semantic
data.
• Incentive
mechanisms for
semantic content
creation.
• Design guidelines for
tools.
www.sti-innsbruck.at
www.insemtives.eu
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Expected outcomes (cont)
•
Models and methods for the
creation of lightweight, structured
knowledge.
– Bootstraping through the extraction of
contextual knowledge.
– Converge of semantics.
– Linking semantic content.
– Semantic search.
www.sti-innsbruck.at
www.insemtives.eu
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Expected outcomes (cont)
• A semantic content
management
platform for the
storage and retrieval
of user-generated
content, including
methods for
supporting the
lifecycle of this
content.
www.sti-innsbruck.at
www.insemtives.eu
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Expected outcomes (cont)
• A toolkit implementing
guidelines and incentive
mechanisms for ontology
development and
annotation of different
types of media.
– Generic games toolkit and
games.
– Semi-automatic annotation
tools.
– Bootstrapping tools.
– Search and navigation
tools.
www.sti-innsbruck.at
www.insemtives.eu
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Expected outcomes (cont)
•
3 case studies for evaluation of
INSEMTIVES technology in realworld settings.
– Different types of communities of
users.
– Different types of information items.
– Different types of semantic content.
www.sti-innsbruck.at
www.insemtives.eu
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OKEnterprise
•
•
•
In corporate
environments, important
information is often lost.
Okenterprise is a social
network for corporate
knowledge management
in Telefonica.
We will apply
INSEMTIVES
technology to this
network in order to
generate and share new
knowledge among coworkers.
www.sti-innsbruck.at
www.insemtives.eu
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Virtual worlds
• Media producers and companies face the lack of reliable
metadata for the huge collections of assets they
produce.
• In this case study, we will apply incentive methods to the
virtual world “Tiny planets” to semi-automate the creation
of descriptive metadata.
www.sti-innsbruck.at
www.insemtives.eu
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Web service annotation
• The lack of rich
descriptions beyond their
current syntactical
interface hampers the
automatic retrieval of Web
services on the Internet.
• The case study will apply
INSEMTIVES technology
to facilitate user-provided
annotation of Web
services.
www.sti-innsbruck.at
www.insemtives.eu
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Potential impact
• Massive amounts of useful semantic content which can
enable the uptake of semantic technology through the
development of application producing real added value
for the Semantic Web and for industrial adopters.
– Production of digital resources easier and more cost-effective
– Enhanced search of digital resources
• Case studies solving real world problems
– PGP: multimedia annotation
– Seekda: annotation of Web services
– Telefonica: semantically enhanced corporate knowledge
management
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www.sti-innsbruck.at
3/29/2017
www.insemtives.eu
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LARKC case study:
Urban computing (www.larkc.eu)
Slides by LARKC project wiki
www.sti-innsbruck.at
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Today Cities’ Challenges
• Our cities face many challenges
• How can we redevelop existing neighbourhoods and
business districts to improve the quality of life?
• How can we create more choices in housing,
accommodating diverse lifestyles and all income levels?
• How can we reduce traffic congestion yet stay connected?
• How can we include citizens in planning their communities
rather than limiting input to only those affected by the next
project?
• How can we fund schools, bridges, roads, and clean water
while meeting short-term costs of increased security?
www.sti-innsbruck.at
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Urban Computing as a Way to Address those
challenges
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The reasoning challenge
Coping with zillions of facts
•Heterogeneous
•Inconsistent
•Unbounded
•Coming
in rapid, continuous, time-varying (burst) streams
•Correlated but un-related
Real-time requirements
• All
data cannot be taken into consideration at the same time
• Need for abstracting rough data in meaningful facts
• Need for selecting the relevant ones
• Need for parallel inference and query processing
Real-time requirements
• Graceful
approximation of results while applying selection and abstraction
techniques
www.sti-innsbruck.at
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Short Term
CEFRIEL’s Traffic Predictor
•
•
CEFRIEL together with Milano Municipality has develop a Traffic Predictor
(TP) for emergency vehicle routing in the Milano fair area
The objective of TP (2 years long for
some 60 PM effort) was to simulate real traffic
in a metropolitan area in order to achieve:
– Short-term (i.e.:10-15 min) traffic conditions on
the whole area
– Emergency Vehicle guidance support system
– Long-term (i.e.: 6-48 hours) traffic conditions
on the whole area
Network and
Traffic Data
Models / heuristics
Microscopic
Simulator
Traffic Flow
HighLights and
Control plan
Macroscopic
Simulator
Decision
Simulation results
compare
Data
Control Center
Network model
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Input data and simulation
•
•
•
Input data:
– static
• A detailed (1 meter resolution) vectorial map of the
15,3 Km2 of the Milano fair area
• All vertical and horizontal traffic signs
• Traffic lights and their daily and weekly timing
• Parking lots and major destinations
• Distribution of driving styles among drivers
– Dynamic
• 75 traffic detectors in the Milano fair area that
generate a
stream of data updated every 5 minutes
– Historical
• 3 months of data are kept for statistical purposes
Simulation
– Micro-simulation of position an speed for a maximum
of 40.000 “standard” vehicles
– Macro-simulation of number of vehicles and average
speed per segment
Output data:
– Number of vehicles and average speed for each segment
(junction-to-junction) in the next 10-15 minutes
(meaningful up to 48 hours)
www.sti-innsbruck.at
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Micro-simulation
Macro-simulation
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Micro-scopic simulation
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The problem for LarKC
•
•
Once the cars are in the area the two simulators handles them
But
– How many car will enter the area?
– Which are their destinations?
•
TP uses the historic data and simple heuristics for each traffic detector
–
People exist later today
#
–
t
Something is blocking the traffic, people will use different street
#
–
•
t
And a couple of others
Can LarKC do better?
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Comparing and Contrastic LarKC and CEFRIEL
Traffic Predictor
• CEFRIEL fine tuned TP by hand untill it was able to
“reasonably” predict both short-term and long-term traffic
conditions in the area of Milano fair
• However predictions are not always good due to many factors
– A traffic detector may have been put on a road that officially has
only 1 lane, but people normally use the lane as it was a two lane
– A traffic detector may have been put on a road that officially has
to 2 lanes, but people park in one of the lane
– Traffic lights timing can be wrong
– And many others
• The TP project collected 3 month of historical data, CEFRIEL
could negotiate with the stake holders to share those data
with LarKC.
• Proposal: We take 2 months of data as input and then
challenge LarKC to perform better than TP hand tuned
simulator other the last month of data
www.sti-innsbruck.at
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Short Term
Saltlux’s Ubiquitous City Service
Period
Project
2007. 03 ~ 2007.06 (4months)
Intelligent Car Navigation Service
Work
Traffic control application for intelligent car navigation
Ontology modeling for u-city services
Development for reasoning technology to cover city-scale
Development of service scenarios for u-city
Business Modeling
• Scope
•Business process
analysis
www.sti-innsbruck.at
KB Modeling
• Ontology
• Reasoning Rule
Analysis
• Reasoning Engine
• Architecture
• Related systems
Pilot System
• Infra & reasoning
S/W installation
• Applications
• POC verification
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Background: U-City Project in Korea
Songdo
Organization: New Songdo City Development
LLC(NSC)
Area: Songdo(International Songo Business
Compound)
5,619,834 m2
Period: 2003 ~ 2014
Cost : 1 billion euro
www.sti-innsbruck.at
• Korea is a leader in building social spaces
online and they connect back to the real
world very well
• Ubiquitous technologies will let us strengthen
this linkage by:
- merging online social networks with
offline social
- linking online and offline events and
information
• Asia Trade Tower(2006 ~ 2010. 12)
• Convention Center & Hotel(2006 ~ 2008)
• Apartments & Stores(2006 ~ 2014)
• Central Park(~ 2008.11)
• Ecotarium(2007. 2 ~ 2009. 12)
• Waterfront Park
• International Hospital
• Golf Course (2007. 4 ~ 2009. 4)
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Objective & Scope:
Traffic Control System
U-City is an integrated, intelligent and innovative new
city-making service that works through city domain
convergence based on ubiquitous computing and
information communication technology. It includes
system integration, operation and all services except
devices.
www.sti-innsbruck.at
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Use case Scenario: Intelligent Navigation
1. Normal Path
2. Detour by Accident at the starting point
3. Detour by Accident on a road
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Architecture & Ontology Modeling
Identified key concept through domain competency questions and used a traffic agent
with U-city ontology and rules
Type
Building
Web
application
RoadAction Interface
Agent
Traffic Agent
Reasoner
3
CompleteEquipmentCo
mpany
1
SOR (with OntoBroker 4.3)
1
Hospital
1
InsuranceCompany
1
LevelOfService
6
Rule
8
PoliceStation
1
RecommendationBasis
1
TrafficAccidentAgencySt
at
TrafficAccidentStat
*Level of Service
www.sti-innsbruck.at
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PlannedEventStat
Road
Ontology
88
FireStation
Link
Reasoning
Core
Knowledge
Base
Creator
20
CarSituation
Coordination
LOS*
Total
TrafficEventTime
30
4
432
2
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SOA4All case study
www.soa4all.eu
Marc Richardson, John Davies
BT
www.sti-innsbruck.at
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Overview
• BT's acquisition of Ribbit and its implications
• Telco role(s) in the open services world
• Scenario
– Storyboard Overview
– Actors involved
– Sequence of activities in composition example
www.sti-innsbruck.at
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Objectives
• Ribbit
– Services toolkit for accessing and using BTs exposed ‘capabilities’
(VOIP, SMS, etc.),
– allowing 3rd party developers to create mash-ups with other
services
• Case study creating future Ribbit infrastructure based on
SOA4All technology
– Semantic technology – improved service discovery and
composition
– Web 2.0 – building a community of developers
– Context-aware support for service providers and consumers
• Key objective
– improve the process of creating novel Ribbit-based services
– reduce cost and time of using and combining the services
www.sti-innsbruck.at
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BT Ribbit Acquisition
• The BT use case was originally based on the Web21c
web-based SDK, released in July 2007
• BT acquired Ribbit in October 2008 for $100m
• Ribbit is a platform for building web-based Telco
applications, offering similar (but more mature) services
than the Web21c SDK
• The Ribbit community is well established and has more
developers than Web21c did (>10000 vs >1000)
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Ribbit Advantages
• Shows major commitment from BT in pursuing Telco
services over the web
– Accelerate transformation
– Access to scarce talent
• Ribbit is implementing a full set of lightweight RESTful
services
– Web21c SDK had more complicated WSDL with WS-Security
– Ribbit better aligned with goals of SOA4All
– Opportunity to use the MicroWSMO format developed in SOA4All project
• Good links established with key people in Ribbit
– Strong interest in SOA4All project and our SoftTelco work
– Organised internal SoftTelco symposium attracting great interest
www.sti-innsbruck.at
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Telco role(s) in the Service World
Open service web platform and tools
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www.sti-innsbruck.at
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1-Sided Business Model
(Traditional Telco)
€
€
Suppliers
www.sti-innsbruck.at
Telco
Customers
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2-Sided Business Model
€
Suppliers
€
Newspapers
Readers
€
Advertisers
www.sti-innsbruck.at
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2-Sided/Multisided Business
Model
Service
Providers
•
•
€
REVENUE SHARE
PAY FOR PUBLICATION
…
Tools
Community
Security
Billing
Telco (Retail)
Content
Government
Retailers
Developers
Service Wrap
€
Service
Consumers
Telco
€
•
•
•
PAYG
SUBSCRIPTION
PREMIUM
Advertising
www.sti-innsbruck.at
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From Telco to SoftTelco
• Significant shift in business model
–
–
–
–
N-sided business models
Multiple revenue profiles (PAYG, subscription, …)
Disruption to current pricing structures
Price sensitivity determines the price balance
between the market sides
– Goal is to maximise revenue overall
– Example: newspapers typically have lower cover
prices to maximise readership, which maximises
advertising revenues
www.sti-innsbruck.at
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SoftTelco – The Long Tail
Short Tail [Traditional]
Demand
Long Tail [SoftTelco]
Ribbit focus is on large
number of niche
applications in ‘the tail’
Traditional focus on
mainstream products
& markets
New growth opportunities
Number of Products
www.sti-innsbruck.at
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Scenarios
Lightweight Service Creators
• Easy to use interface for creating simple Telco apps using Ribbit
Services
• Some semi-automatic composition
• Semantic service discovery
• Web 2.0 community for encouraging innovation sharing
BT Service Resellers
• Reselling BT (and other) white label services
• More complex compositions of BT services, internal company
services, and OSS
• Service management requirements (QOS, SLAs, fault handling)
• Telco Domain ontologies (e.g. SID, eTom)
www.sti-innsbruck.at
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BT Lightweight Scenario
Example: Meet Friends Composite Service
• A service that allows you to organise a meeting with a
group of friends at short notice
– Get list of friends from social networking site (e.g.
Facebook)
– Find out which ones are in the area using Ribbit
location service
– Find out weather and travel information for proposed
meeting venue from 3rd party
– Send out invite and directions using Ribbit SMS
www.sti-innsbruck.at
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BT Meet Friends Mash-up
CreateEvent
- location
- number of people
- invite message
- location preference
ProvideContacts
[Mock-up Service]
LocationOfContact
ListLocal
SendMessage
Bad weather,
directions to the
alternative venue
Good weather,
directions to the venue
weather?
Filter
people
SendMessage
TravelRoute
Weather
70
www.sti-innsbruck.at
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Business Reseller Scenario
• Example: Group SMS Company
• A Company which allows you to ring a number and leave
a message.
– Converted to text and sent out as SMS messages to a to groups
of people who are subscribed to that service
– Company buys bulk rate SMS service from Ribbit
– A free service to subscribers, subsidised with own advertising
model
– User profile and location are used to contextualise SMS advert
– e.g. Traffic Alert SMS service, or Weather Warning Service
• Much faster, more agile from concept to market
71
www.sti-innsbruck.at
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Business Reseller Scenario
Group SMS Company
Authenticate
Get User Profiles
Group voice message
Mobile Number
Get Contextual Ads
Create Messages
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EXTENSIONS
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Extensions
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More information about tools and applications of semantic technologies
is available at http://semanticweb.org/wiki/Tools
Further EU projects with case studies: http://www.stiinnsbruck.at/research/projects/
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SUMMARY
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Summary
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Common application domains for semantic technology:
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Data integration
Knowledge management
Indexing
Annotation and enrichment
Discovery (search)
Dr. Watson semantic content crawler
Yahoo! SearchMonkey
Semantic technology for knowledge workers in ACTIVE
Incentives for semantic technology
Reasoning for urban computing in LARKC
SOA in British Telecom
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References
• Mandatory reading
– Project websites on use cases
– http://www.w3.org/2001/sw/Europe/reports/chosen_demos_ratio
nale_report/hp-applications-selection.html
– http://www.readwriteweb.com/archives/10_semantic_apps_to_w
atch_one_year_later.php
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References
• Further reading
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http://www.w3.org/2001/sw/Europe/reports/chosen_demos_rationale_report/hp-applications-selection.html
http://dbpedia.org/About
http://watson.kmi.open.ac.uk/Overview.html
http://semanticweb.org/wiki/Main_Page
http://simile.mit.edu/wiki/Piggy_Bank
http://swaml.berlios.de/
http://developer.berlios.de/projects/swaml/
http://rdfs.org/sioc/spec/
http://watson.kmi.open.ac.uk/Overview.html
http://developer.yahoo.com/searchmonkey/
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References
• Wikipedia links
– http://en.wikipedia.org/wiki/Semantic_Web#Purpose
– http://en.wikipedia.org/wiki/Semantic_Web
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Questions?
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