Transcript fiksu - (OC) Working Group

Fiksu
José María García
©www.sti-innsbruck.at
Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
Fact sheet
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Fiksu = smart (in Finnish)
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Boston, MA based marketing technology company
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Offices in San Francisco and London
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Funded in Dec. 2008 as Fluent Mobile, Inc.
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CEO & founder: Micah Adler
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Acquired funding: $16.7M (venture round, series A, series B)
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Revenue: $4M
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Employees: 105
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Some clients
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Products
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Fiksu for Mobile Apps
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FreeMyApps
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Cohesive mobile app marketing ecosystem
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Fiksu Programmatic Mobile Demand Platform
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Technology foundation of Fiksu products
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Media integration layer
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Big data
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Attribution
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Optimization engine
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Development APIs
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Fiksu Display
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Run mobile user acquisition campaigns through ad networks
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Attribution
– end-to-end tracking
– Find sources driving more performance
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Access to virtually any ad network
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Single point access to manage ad campaigns
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Works with 3rd party tracking products
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All data & reports can be accessed via Fiksu data API
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Fiksu Social
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Facebook ads API integration
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Interest mining to identify highly valuable users
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Optimization technology to sustain large-scale campaigns
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Automated budget controls
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Also with Twitter, LinkedIn and Pinterest
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Fiksu Demand Side Platform
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Real-time bidding: Google-Ad-X, MoPub, Nexage, Smaato
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Single-point entry and unified reporting
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Serves right media to right person at right time and right price
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Optimization algorithms to identify targeting combinations
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Adjust bids and budget allocation
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Network agnostic
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Fiksu Incent
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Define best value per user
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Scale the user base
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Enhance conversion and user engagement
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Integrated with incentivized networks: Tapjoy, SponsorPay…
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Access to Fiksu’s FreeMyApps
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Real-time reporting
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Fiksu Attribution
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Tracking and analytics solutions
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Measures all key metrics: installs, clicks, ROI, retention…
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Tracks in-app activities for loyal user analysis
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Supports all mobile attribution methods
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Data export and API Access
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Real time interactive dashboard providing over 25 KPIs
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Fiksu Retargeting
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Maximizes user engagement
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Reactivate lapsed users
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Reach highly targeted user segments via all media sources
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Optimization to improve ROI
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Deep linking to specific actions
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FreeMyApps
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Get gift cards for free in exchange for trying free apps
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Available in Google Play
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Mobile Access for iOS
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Other services & available resources
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Managed solutions
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Sustained acquisition
Benchmark
Chart optimizer
Custom solutions
Lifecycle engagement
Fiksu services
– Strategy and planning
– Campaign execution
– Opportunity analysis
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Blog
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eBooks, webinars
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Other services & available resources
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Fiksu Indexes
– App Store Competitive Index
– Cost per Loyal User Index
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Thanks for your attention
Questions?
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Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
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