Transcript Folie 1 - Www Wiw Hs Albsig De

4. SaaS and ASP
1


4.1 Software as a Service (SaaS)
4.2 Application Service Provicing (ASP)
2
Common things and
differences between SaaS and ASP

Common things: :




SaaS



Standard Software with typical adaptations for enterprises
(e.g.: CRP; PPS)
ASP


Web based software
Software installation is not required
Central software update and maintenance
100% standard software
(e.g.: Office programms)
MS-Office http://www.runaware.com/microsoft/de-de/2007office/td
MS-Office http://www.runaware.com/microsoft/enus/microsoftoffice2007/td?action=launch_wizard_final

Runaware: http://www.runaware.com/clients.jsp
Browser with application software
functions
3
Word
processing
Spreadsheet
Browser
Application
Software
Presentation
Storing
Office as a part of the internet explorer
MS-Office english: http://www.runaware.com/microsoft/en-us/microsoftoffice2007/td
4
Example ASP: Google Docs
(spreadsheet program)
5
 Practical Training
6


Google Docs ??????
Google Docs in Plain Englisch (2:50)
5. Social software
7
5.1 Picture portals
5.2 Tagging / Social bookmarking
5.3 Wiki
5.4 Podcasting
5.5 Real time communication
5.6 Social networks
5.7 Video platforms
5.8 Mashup
5. Social software
8

Characteristics of social software
Interaction between people via internet
based software.
 Interaction concerning communication, cooperation and data exchange.
 Development of a community.


Examples
Picture portals (e.g. Flickr)
 Video platforms (e.g. Youtube)
 Social bookmarking (e.g. Technorati)
 Podcasting (e.g. iTunes)
…

Social networking is
all about
communities
5.1 Picture portals
9



Own Pictures can be uploaded to the internet
Pictures are available for the community
Flickr:
 Growth:
more than 2800 picture per minute
(15.03.2010)
 Is owned by Yahoo

Additional picture portals:
 piqs.de
 imageloop
Flickr
10
Flickr
11

Audi R8
Flickr: Examples of companies
12
Negative publicity in Flickr concerning
Microsoft
13
Tagging / Social bookmarking
14

Idea: Tag favorites in the Browser

Problem:




Tags are key words which describe interesting websites.
These key words are saved as favorites (= bookmarks) on a
website.
Social bookmarks are:



Only local access on one computer
Interesting websites of other users are not viewable
From the users of the platform
Mark favorite sites
Advantages of tags


Tags are „labels“ which mark interesting websites.
Evaluation of interesting websites is done by all users.
Support: Social bookmarking
15
Social bookmarking (steps)
16
1. Choose page
4. Definition of tags
2. Choose symbol
with link
5. Bookmarks are
accessible to
private / public use
3. Registration on a
bookmarking
platform
Popular bookmarking systems
17





Mister Wong
del.icio
Technorati
Additional logos of bookmarking systems
Social Bookmarking in Plain English (3:19)
5.3 Wiki
18

„The simplest online database that could possible
work. Wiki is a piece of server software that allows
users to freely create and edit Web page contents
using a Web browser.“
http://www.wiki.org/wiki.cgi?WhatIsWiki

Is one of the most popular websites.
Wiki application in companies
19










Project management
Development of new products
E-Learning platforms
Support of virtual communities
Marketing
Technical documentation
Employee suggestion system
Glossaries
Brainstorming events
Team work
Wiki in project management
20






Share ideas with other members.
The members won’t get their own copy of the
document.
The members can see one master version in the wiki.
When a document is changing, it is changing in a
single place.
Older versions of a document could be restored.
The authors of the changes are tracked.
 Practical Training
21



Exercise Wiki
Wiki in Plain English (3:52)
Use the following testsystem:
 http://141.87.12.119/ruf/wiki/index.php
5.4 Podcasting
22


iPod + Casting = Podcasting
Use of media files:
 Audio,
Video, Text
Podcatcher (iTunes)
23
Use of Podcasting: Steps
24
1.
2.
3.
4.
Use of a Podcatcher (e.g.
iTunes)
Choose a Podcast (via
Store)
Loading of an episode
(download from the internet
to a PC)
Choose a subscription to
load the Podcast regularly
Podcast.com
25
Podcasting in companies
26
Communication of a corporate strategy
(CEO Podcast)
 Application procedures
 Technical documentation
 Project management
 The application is similar to the application of
blogs!
 Podcasting in Plain English (3:00)

5.5 Real-time communication
27

Intended use:
 Exchange
of voice messages,
video conferencing etc. via
internet

Use of messenger systems:
 Windows
Live Messenger
 Skype
 Yahoo
Messenger
ftp://public.dhe.ibm.com/common/ssi/pm/xb/n/loe14001usen/L
OE14001USEN.PDF
5.6 Social networks
28


Social networks are suitable for establishing social
contacts.
Functions in social networks
 Users
describe themselves with name, picture, hobbies,
interests etc.
 Apart from audio and videoconferencing, chatting,
exchange of pictures or collective listening to music is
possible.
Examples for social networks
29




Facebook
MySpace
Xing
Stayfriends
Functions in Social-Network Systems
30





Identity management
Classification of ohter useres as „a friend“
Search functions
Store information in blogs
Network awareness
MySpace > 100 million users!
31
facebook.com
32
33
Combining Business Networking and
social Networking with LinkedIn.com
34
Job ad
35
Create your own Social Network
with Ning



Millions of people every day are coming together
across Ning.
Januar 2009: > 1.000.000 Social Networks
With Ning you can create
 an
individual network
 private notwork or public network


Ning allows to configure individual functions.
Ning has free and paid options.
Functions of Ning
36



Anyone can create their own social network
Appearance modifications are possible
Customize individual components such as
 Blog
 Chat
 Photo
 Video
…
 Practical Training
37

Exercise: How to use NING
38
Benefits of Social Networking in an
Enterprise

Internal social networking systems
 Searching
for the „right“ employees for new projects
 Introduction to new employees

External social networking systems
 Recruiting
new employees
 Get in contact with customers
Risks of Using Social Networks
39




Employees may be unwilling to begin using such a
tool.
The lines between professional and personal habits
can become overlap each other.
Decrease of productivity
Confidential information can be posted.
5.8 Video platforms
40




Users can upload videos to a website .
Videos are described with key words.
Visitors of the website may comment on the videos
New entries on the website can be received via RSS
feeds.
http://www.youtube.com/watch?v=B8H29jU8Wrs
YouTube Video „Will it blend“
41
Views
YouTube iPhone
42
Blendtec.com
43
http://www.youtube.com/watch?v=aFKyAMQPbmI&feature=related
Nokia
44

http://www.youtube.com/watch?v=JB-KPZVPhps
Fissler
45
YouTube
46



Two men steal a laptop
in Austria.
The video of the security
camera is published on
YouTube.
Quelle: http://www.stern.de/computertechnik/internet/588165.html?q=Weblog
47
6. Collaboration with Instant
Messaging
6.1 Benefits of Corporate Messaging in an Enterprise
6.2 Filesharing
6.3 Microsoft Office Live
6. Software for Instant Messaging
48

Software systems for collaboration
 Yahoo
Messenger
 Microsoft Live Messenger
 Google Gmail with Google Talk
 Skype
…
 Example for a professional Systeme:
 Webex
(http://www.webex.com)
 Adobe Connect
(http://www.adobe.com/uk/products/acrobatconnectpro/?promoid=BPCUK)
49
6.1 Benefits of corporate
messaging in an enterprise






Integration between application software and
telephone calls
Save money with IP-telephony
Reducing e-Mail messages
Improving collaboration
Combination between text, voice and video
Enables easy hotline service functions
6.2 Filesharing
50

Filesharing on an Internet server
 The
old way: FTP-Server
 Web 2.0: Filesharing over a web platform

Example:
 Rapidshare
 Google
…
docs
6.3 Microsoft Office Live
http://www.officelive.com/en-GB/
51

Internet service from Microsoft
A
free website
 Email functions
 Store and share docs
 Integration in Office -Software
MS Office Live (Workspace)
52
Office Live Workspace
File open dialog in Word
 Practical Training
53

MS Office Live
7. Risks of Web 2.0
54

Invasion of personal privacy
 The
creation of personal profiles is easily done.
 It is almost impossible to change statements once they
are published.


Beta versions are getting standard.
No contracts between service provider and service
user.
8. Conclusion
55
Web 2.0 contains a lot of new tools
 Web 2.0 tools can be used in an enterprise
 Web 2.0 is not a revolution => evolution
 Web 2.0 offers some new way to knowledge
building and knowledge sharing
 The new tools will consolidated in the near future in
a lot of traditional software systems.

Links und Material
56


Wiki http://141.87.12.119/ruf/wiki/index.php
Blog http://141.87.12.119/ruf/wordpress/wplogin.php
Bibliography
57




Bruce A. White, Andrew Pauxtis: Web 2.0 for
Business; Wiley 2010
Aaron, C Newman; Jeremy G. Thomas: Enterprise
2.0 Implementation, McGraw-Hill 2009
Amy Shuen: Web 2.0: A Strategy Guide; O’Reilly
2008
Joey Bernal: Web 2.0 and Social Networking for
the Enterprise; IBM-Press 2010
58
Thank you for your attention!